Shay ☀️ Rowbottom

Have a spiritual practice to regularly cleanse your energy field. Putting yourself out there online has consequences unseen in the world of matter. People are regularly sending you energy, just from watching your stuff, whether they engage or not. Thick skin is for what you see and feel impacted by, that’s obvious. It’s what you don’t see that can easily distort you. Take off your shoes, ground in nature. Go to the beach, swim in the ocean. Go to church, pray. Burn sage. Meditate. Do whatever you need to do regularly to get yourself back to a place of “wow- this is ME. My energy”. You will be able to maintain growing a following and regularly cleanse the energy that your blog brings you, much easier.

Try to be present and in the moment as much as possible. When you over-plan, you miss opportunities to connect with the audience on an emotional level, and that takes being there. Noticing things. Reading the room. Maybe you just saw something in the audience that you can tie into your speech and make a real-life example out of. Maybe if the room is tired you can empathize with "when it's times like this, it's been a long weekend, you're feeling overwhelmed with information..." you'll get people to realize like "whoa!" they're speaking to me right now and therefor will better connect.

In order to nail this challenge - it's more important you work on your own assertiveness and ability to let people down. The high of just having had a room full of everyone's attention and probably feeling quite admired/respected is tempting to "maintain" - but when Q&A starts the truth is, sometimes there are just dumb questions that are a waste of time. Don't be afraid to let people down in a polite way like, "I actually have a resource for that online - find my team after and we'll direct you to that! And anyone who had his same question, please see me after I'd like to move onto to other questions." You see, it's really more about your ability to SAY NO and be comfortable saying no. Work on boundaries and never worry about this again.

One time I went to a Dr. Joe Dispenza meditation retreat and then flew directly to Orlando for a speaking engagement. I have never been the biggest planner - but that event took my belief that I could simply "envision the event going well" to the next level. As the week ended and I sensed some nerves coming on to prepare for the speech, I reminded myself this and deployed Dr. Joe's techniques, deliberately picturing myself at the event giving an amazing speech and everyone deriving great value from it. Not only when I got there was I the least nervous I've ever been (yeah - a week straight of meditating on the beach will do that to you) - but sure enough I got the most amazing response from the crowd. Envision yourself doing well.

Always make it a point to remember people’s eye color. Knowing their eye color- you must look them in the eyes directly and clearly upon meeting. Practice this every time you speak to them and through each interaction as eye color can change in various rooms/lights/times of day. I make it a point to observe people’s eyes, iris’s fascinate me. So in turn, I inadvertently force myself to practice eye contact all the time.

While TV commercials have traditionally been a powerful advertising medium, the shift towards digital platforms cannot be ignored. As a social media influencer, I've seen firsthand the impact of targeted, engaging content on platforms like LinkedIn. It's crucial for brands to diversify their advertising strategies, leveraging the strengths of both traditional and digital mediums. The rise of streaming services and social media offers a more cost-effective way to reach specific audiences and measure engagement.