Sparky Zivin

Sparky Zivin

Washington, District of Columbia, United States
3K followers 500+ connections

About

“The first step in telling a great story is to listen.”

Recognized by Consulting…

Articles by Sparky

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Activity

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Experience

  • Teneo Graphic

    Teneo

    Washington, District of Columbia, United States

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    Washington D.C. Metro Area

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    Washington D.C. Metro Area

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    Washington D.C. Metro Area

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    Bethesda, MD

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    Norwalk, CT

Education

  • Kenyon College Graphic

    Kenyon College

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    Activities and Societies: Neuroscience Concentration Sigma Xi research society

    Graduated with distinction.

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    Studied the technical, commercial, and ethical considerations in guiding companies in the development of their AI strategies.

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    Activities and Societies: Graduated with 4.0 GPA

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    Trained in advanced projective and metaphorical moderating techniques.

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Volunteer Experience

  • Committee Chair

    Scouts BSA Troop 306

    - Present 9 months

    Children

  • Committee Member

    Scouts BSA Troop 306

    - 2 years

    Children

  • Committee Chair

    Cub Scout Pack 306

    - 2 years 5 months

    Children

  • Advancement Chair

    Cub Scout Pack 306

    - 3 years

    Children

  • Sock Monkey Stuffer and Delivery Driver

    Merry Monkeys

    - 5 years 1 month

    Children

    I help build and deliver around 30+ handmade sock monkeys each Christmas which are donated to the Baltimore Outreach Services women and children's shelter.

Publications

  • How to Earn the Data Premium

    Brunswick Review

    As breaches grab headlines, many companies see data as a liability. But investors value businesses that have a clear strategy to manage data.

    Other authors
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  • 2012 Brunswick Investor Use of Digital and Social Media Survey

    Brunswick Group

    Brunswick's third online survey of nearly 500 institutional investors and sell-side analysts in North America, Europe and Asia is released today. A key finding is that the global investment community continues to look to companies as their primary source of information, but that investor and analyst interaction with digital and social media has increased substantially. This deeper online engagement is increasingly driving investment action, with Asian investors most likely to use digital…

    Brunswick's third online survey of nearly 500 institutional investors and sell-side analysts in North America, Europe and Asia is released today. A key finding is that the global investment community continues to look to companies as their primary source of information, but that investor and analyst interaction with digital and social media has increased substantially. This deeper online engagement is increasingly driving investment action, with Asian investors most likely to use digital channels, and make investment decisions accordingly.

    Other authors
    See publication
  • Brunswick Group - Luxury Outlook 2013 - Manufacturing in Focus

    Brunswick Group

    Brunswick Group's survey of more than 200 U.S.-based investment professionals shows that investors rank the luxury sector as more exposed to overall reputational risk from overseas manufacturing than six other sectors. Moreover, a majority of investors place as much emphasis on reputational risk as they place on cost when making luxury sector investment decisions.

    Other authors
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  • The rules of engagement: Lessons learned from creating an MROC for Millennials

    Quirk's Marketing Research Review

    A brief overview of insights on American Millennials and practical advice on creating a market research online community (MROC) for a demographic cohort

    Other authors
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  • Rhesus monkeys (Macaca mulatta) discriminate between knowing and not knowing and collect information as needed before acting

    Animal Cognition Volume 7, Number 4, 239-246, DOI: 10.1007/s10071-004-0215-1

    Humans use memory awareness to determine whether relevant knowledge is available before acting, as when we determine whether we know a phone number before dialing. Such metacognition, or thinking about thinking, can improve selection of appropriate behavior. We investigated whether rhesus monkeys (Macaca mulatta) are capable of a simple form of metacognitive access to the contents of short-term memory. Monkeys chose among four opaque tubes, one of which concealed food. The tube containing the…

    Humans use memory awareness to determine whether relevant knowledge is available before acting, as when we determine whether we know a phone number before dialing. Such metacognition, or thinking about thinking, can improve selection of appropriate behavior. We investigated whether rhesus monkeys (Macaca mulatta) are capable of a simple form of metacognitive access to the contents of short-term memory. Monkeys chose among four opaque tubes, one of which concealed food. The tube containing the reward varied randomly from trial to trial. On half the trials the monkeys observed the experimenter baiting the tube, whereas on the remaining trials their view of the baiting was blocked. On each trial, monkeys were allowed a single chance to select the tube containing the reward. During the choice period the monkeys had the opportunity to look down the length of each tube, to determine if it contained food. When they knew the location of the reward, most monkeys chose without looking. In contrast, when ignorant, monkeys often made the effort required to look, thereby learning the location of the reward before choosing. Looking improved accuracy on trials on which monkeys had not observed the baiting. The difference in looking behavior between trials on which the monkeys knew, and trials on which they were ignorant, suggests that rhesus monkeys discriminate between knowing and not knowing. This result extends similar observations made of children and apes to a species of Old World monkey, suggesting that the underlying cognitive capacities may be widely distributed among primates.

    Other authors
    • Robert Hampton
    • Elizabeth Murray
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