Spike Santee

“You're in good hands with Spike Santee. He knows radio and how to sell it as well as anyone on earth. If you pay close attention, study what he tells you, and do what he says (even if it is uncomfortable) you will win big.” B. Eric Rhoads, Founder of Radio Ink Magazine

“Most salespeople don’t read sales books anymore. That’s why everything is a “secret” of success to them. Spike Santee is a Radio pro who shares his experience and equips you with the knowledge, skills and attitudes that… Show more

“You're in good hands with Spike Santee. He knows radio and how to sell it as well as anyone on earth. If you pay close attention, study what he tells you, and do what he says (even if it is uncomfortable) you will win big.” B. Eric Rhoads, Founder of Radio Ink Magazine

“Most salespeople don’t read sales books anymore. That’s why everything is a “secret” of success to them. Spike Santee is a Radio pro who shares his experience and equips you with the knowledge, skills and attitudes that will set you up for a fulfilling and successful career in Radio advertising sales.” Chris Lytle, Author of The Accidental Salesperson

“I’ve devoted my life to helping people grow and prosper through professional training. I’ve known Spike Santee for many years. Based on Spike’s experience, expertise (and his collections of bow ties), if Spike wrote it, you should read it!” Mark Levy, CRME, President Revenue Development Resourses, Inc.

“Content is king and the ability to sell that content is essential. If you want a great look at how to guide yourself or your staff for lasting sales success, you must read ‘Professional Radio Advertising Sales’ by Spike Santee. It’s a no-brainer on how to up your game.” Joel Denver, President/Publisher, AllAccess.com Show less

"A short, helpful, profound book that documents the pitfalls as well as the principles of local advertising. Groupon groupies, in particular, should read The Four Keys." - Al Ries, co-author, War in the Boardroom.

“It’s an easy to read book that pulls together a lot of good thinking that is invaluable for operating in a very competitive world.” - Jack Trout, author, Repositioning.

"A slim and elegant advertising how-to for local advertisers. Jargon free, this highly useful… Show more

"A short, helpful, profound book that documents the pitfalls as well as the principles of local advertising. Groupon groupies, in particular, should read The Four Keys." - Al Ries, co-author, War in the Boardroom.

“It’s an easy to read book that pulls together a lot of good thinking that is invaluable for operating in a very competitive world.” - Jack Trout, author, Repositioning.

"A slim and elegant advertising how-to for local advertisers. Jargon free, this highly useful, readable and practical guide covers all the best practices to succeed at advertising your local business. Crisp and brisk. Bravo Spike Santee!" - Pierre Bouvard, SVP Media Sales at TRA Inc.

"If I were a media rep I'd buy this book and give it to every one of my customers to help them understand what works and why when it comes to making their advertising succeed." - B. Eric Rhoads, Publisher RADIO INK magazine
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