Articles by Tom
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Humanity, Machines and the Internet: Welcome to Post-Modern Marketing
Humanity, Machines and the Internet: Welcome to Post-Modern Marketing
By Tom Stein
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"The Rise & Fall of Peloton as Seen Through the Eyes of CLTV" A CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland.…
"The Rise & Fall of Peloton as Seen Through the Eyes of CLTV" A CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland.…
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At the International Advertising Association (IAA), diversity is not just a buzzword; it’s a multifaceted concept that means different things to…
At the International Advertising Association (IAA), diversity is not just a buzzword; it’s a multifaceted concept that means different things to…
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Creativity is not just about coming up with great ideas to solve a client challenge, it’s about coming back smarter and stronger with even better…
Creativity is not just about coming up with great ideas to solve a client challenge, it’s about coming back smarter and stronger with even better…
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Having judged the B2B Marketing #Awards since 2016, I've had the privilege of witnessing the incredible evolution of the sector over the years. This…
Having judged the B2B Marketing #Awards since 2016, I've had the privilege of witnessing the incredible evolution of the sector over the years. This…
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Honored to have shared the stage at the 2024 Deloitte Next Generation CMO Academy inaugural Alumni Panel with Sylvia Hooks and Michael Chao to share…
Honored to have shared the stage at the 2024 Deloitte Next Generation CMO Academy inaugural Alumni Panel with Sylvia Hooks and Michael Chao to share…
Liked by Tom Stein
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Thank you to Deloitte, Stacy Kemp and Dominique France for hosting an inspiring Next Gen #CMO Academy this week. If you have the opportunity to…
Thank you to Deloitte, Stacy Kemp and Dominique France for hosting an inspiring Next Gen #CMO Academy this week. If you have the opportunity to…
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“Yes, go for it!” - a comment that led me to starting my immersive tech/ VR/ AR journey back at BNY Mellon (now BNY) 8 years ago. All thanks to my…
“Yes, go for it!” - a comment that led me to starting my immersive tech/ VR/ AR journey back at BNY Mellon (now BNY) 8 years ago. All thanks to my…
Liked by Tom Stein
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Very much looking forward to taking part in this event with WARC and The Marketing Society team in Singapore next week - join Ed Pank, Rica Facundo…
Very much looking forward to taking part in this event with WARC and The Marketing Society team in Singapore next week - join Ed Pank, Rica Facundo…
Liked by Tom Stein
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It is possible to create globally relevant campaigns by focusing on our similarities rather than our differences. This was the theme of my…
It is possible to create globally relevant campaigns by focusing on our similarities rather than our differences. This was the theme of my…
Liked by Tom Stein
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At The B2B Institute, we are inspired by brands that are willing to challenge the status quo and take bold steps to drive real growth. That's why…
At The B2B Institute, we are inspired by brands that are willing to challenge the status quo and take bold steps to drive real growth. That's why…
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It’s essential to explore why Customer Promises are less prevalent in B2B marketing, despite their strong potential to boost customer trust and…
It’s essential to explore why Customer Promises are less prevalent in B2B marketing, despite their strong potential to boost customer trust and…
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The power of creativity and emotions, balancing standardization with localization, and brand building with demand generation. I was privileged to…
The power of creativity and emotions, balancing standardization with localization, and brand building with demand generation. I was privileged to…
Liked by Tom Stein
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