About
Making an impact for myself, my family, and others. That is what I was put on this earth…
Articles by Steph
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7 Digital Trends for 2022 that Support B2B Revenue Operations
7 Digital Trends for 2022 that Support B2B Revenue Operations
By Steph Hermanson
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9 Ways Social Media Can Help Your Company
9 Ways Social Media Can Help Your Company
By Steph Hermanson
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Are Digital Marketing and Marketing the Same Thing?
Are Digital Marketing and Marketing the Same Thing?
By Steph Hermanson
Contributions
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What are the best tools and methods for visualizing market data and trends?
When it comes to visualizing market data, you also have to consider the source of your data. Are you doing more manual research through surveys, interviews, and focus groups? Are you using a social listening tool like Sprout Social or Meltwater? Some tools like Sprout have built in visualizations for your market research like word clouds, tables, graphs, maps, pie charts, and more. When you use visualizations and reporting tools, the most important thing you can do is keep your audience in mind and tell them a story. What about this data will make an impact to this person? Add annotations, context, message samples, and real stories to drive home the data you are visualizing.
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How do you choose the right social media channels for your target audience and goals?
The last piece missing from this list is the need to evaluate your choices. Reviewing the effectiveness of your strategy tied to your goals is going to be critical in determining if you have selected the right platform. It’s important to note that if you evaluate your data and you’re note getting your expected results you have two options: - alter your existing content strategy - change your focus platforms
Activity
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... as a social media girly... i have TWO bones to pick with TikTok 😭 #1: why is it literally impossible to get the thumbnail at the exact point…
... as a social media girly... i have TWO bones to pick with TikTok 😭 #1: why is it literally impossible to get the thumbnail at the exact point…
Liked by Steph Hermanson
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Chicago and Toronto, we’re coming your way with Sprout Social, Inc.'s The Future of Social Tour. If you’re interested in how #AI can drive…
Chicago and Toronto, we’re coming your way with Sprout Social, Inc.'s The Future of Social Tour. If you’re interested in how #AI can drive…
Shared by Steph Hermanson
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Big news for the social industry! 🎉 Mike Wolff's joining as Sprout Social, Inc.'s new Chief Revenue Officer. With more than 20 years of…
Big news for the social industry! 🎉 Mike Wolff's joining as Sprout Social, Inc.'s new Chief Revenue Officer. With more than 20 years of…
Shared by Steph Hermanson
Experience
Education
Licenses & Certifications
Honors & Awards
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2024 President's Club for Professional Services Winner
Sprout Social
Sprout Social recognizes top-performing individual contributors in the Revenue organization. Professional Services is awarded one spot and I am honored to be the winner this year. President's Club ratings consider customer feedback survey scores (CSATs), on-time completion of projects, and company and team Impact with examples of upholding Sprout Core Values, supporting partner teams, and keeping good data hygiene in our tracking software.
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Co-Presenter | Year In Social
The Arboretum by Sprout Social
Take a deeper dive into your social data with two powerhouse Strategic Services Consultants from Sprout Social, Steph Hermanson and Gabby Grahek. In the event, join Steph and Gabby as they guide you through understanding your data, share customer stories, and assist you in building a personalized action plan for 2024.
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Speaker | Referrals & Partners: Marketing to your Patient's Advocates
Continuum of Care Marketing Association
During this session we discussed how to get in front referral partners that could recommend you as a solution for their patient's needs. Whether you are in hospice, home care, or home health services, the best way to bring in new patients is to build partnerships with medical offices, hospitals, financial planning firms, and other community businesses. During this session we will cover:
- Identifying potential partners
- Understanding your partners
- Building relationships
-…During this session we discussed how to get in front referral partners that could recommend you as a solution for their patient's needs. Whether you are in hospice, home care, or home health services, the best way to bring in new patients is to build partnerships with medical offices, hospitals, financial planning firms, and other community businesses. During this session we will cover:
- Identifying potential partners
- Understanding your partners
- Building relationships
- Tracking and measuring impact
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Co-Presenter | Grow Sessions: Elevate your Customer Care and Drive Loyalty
Sprout Social
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Co-Presenter | Grow Sessions: Embracing Automation with Chatbots
Sprout Social
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Co-Presenter | Grow Sessions: Mastering Social KPIs and Growth
Sprout Social
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Co-Presenter | What's Next: Using AI & Automation to Crush Q3 and Beyond
Sprout Social
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Sales and Success MVP
Sprout Social
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Co-Presenter | Grow Sessions: Improve Your Tagging Strategies with Premier Success
The Arboretum by Sprout Social
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Co-Presenter | Grow Sessions: Personal Branding & LinkedIn
The Arboretum by Sprout Social
Building a personal brand can open doors to so many opportunities. It helps you stand out in your industry, showcase your expertise, and build credibility with your audience. During this session, attendees learned valuable insights and strategies from our team on how to develop a strong personal brand while achieving their career and business goals.
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Panelist | Unspoken Challenges: Mental Health and the Workplace
Sprout Social Accessibility Community Resource Group
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Presenter | Leading with Value: Customer Onsites
Sprout Social Customer Success
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Speaker | Are You Set Up for Profitability?
Bandwidth Virtual Summit by Teamwork
Are you set up for profitability? This session was presented at Teamwork's Bandwidth Summit to cover setting your agency up for long-term success and financial stability.
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Speaker | The Money Is In Your Existing Customers
Venture Cafe St. Louis
I presented my highly requested session on customer advocacy and increase customer lifetime value.
Session description: Learn how to increase and improve the lifetime value of your current customers with cross-selling, upselling, obtaining referrals, and improving retention rates. How do you turn your customers into advocates so they constantly introduce you to potential leads without being asked? The three key themes we’ll talk about are the bottom half of the buyer journey –…I presented my highly requested session on customer advocacy and increase customer lifetime value.
Session description: Learn how to increase and improve the lifetime value of your current customers with cross-selling, upselling, obtaining referrals, and improving retention rates. How do you turn your customers into advocates so they constantly introduce you to potential leads without being asked? The three key themes we’ll talk about are the bottom half of the buyer journey – Retention, Expansion, and Advocacy. It’s hard to sell to new customers, so let’s do everything we can to keep them! -
Outstanding Young Person of the Year Nominee
Union Area Chamber of Commerce
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Workshop Presenter | Good Customer Support
Union Eye Care Associates
I taught a workshop class to the associates, doctors, and administrative staff of Union Eye Associates on Googe Customer Support. We talked through the key principles of good customer service, customer service skills, customer advocacy, and connecting with various customer types.
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Top 2021 Influencers of the Year
Engati
https://www.engati.com/blog/top-influencers?utm_content=top-influencers
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Must Read RevOps Professionals
Everstage
https://www.everstage.com/revenue-operations/10-must-read-blog-posts-for-revops-professionals-october-edition?utm_source=linkedin&utm_medium=social
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40 Under 40 Awards
St. Louis Business Journal
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Breakout Speaker | The Money Is In Your Existing Customers
Hubspot's INBOUND
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Podcast Guest | Cafe & Networking | "The Glue For Your Organization"
Cafe & Networking Podcast with Thomas Reaoch
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Presenter | Partnerships in St. Louis
Multimedia Mastermind
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Podcast Guest | The Climb - Dashboards w/Steph Hermanson
The Climb Podcast
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Breakout Speaker | ROI Isn't a Dirty Word in Marketing
Social Media Pro
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Breakout Speaker | The Money Is In Your Existing Customers
Agorapulse
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Opening Keynote Speaker | The ROI of Marketing
MARsum - Marketing, Advertising, and Retail Summit
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Top 20 eCommerce Disrupter
Engati
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Podcast Guest | Professor of Perseverance
Professor of Perseverance Podcast
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Featured Speaker | Using Data to Build Powerful Digital Strategies
Together Digital
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Speaker | The Money Is In Your Existing Customers
Union Area Chamber of Commerce
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Lecturer | Is Your Tourism Website Leaking Leads & Money
eLearningU
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Top 200 CX Thought Leaders
Engati
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Webinar Speaker | The Money Is In Your Existing Customers
ThriveCo Access Series
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Special Guest | WhatsApp Marketing Webinar
Engati
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Speaker | ROI Isn't a Dirty Word in Marketing
MarketingProfs
B2B Forum - Metrics & Measurement
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Host | Tough Topics in Manufacturing Webinar
Midwest Manufacturing Advisor
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Podcast Guest | What's the Best CRM For Your Business?
Agents of Change Podcast
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Speaker | How to Show ROI On Your Digital Marketing
Rainmaker Fundraising Summit
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Trainer | LinkedIn for Prospecting and Sales
Atomic Revenue
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Speaker | Digital Marketing Analytics
The Visibility Summit
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Presenter | Metrics That Matter - Defining a Digital ROI
PowerToFly
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Guest Mentor | ROI for Virtual Assistants & Solopreneurs
The Free Mama Movement
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Speaker | Social Media ROI & Analytics
Social Media Day Summit 2019
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Speaker | Social Media Strategies and Trends for Educators
Missouri School Public Relations Association
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Panelist | Brand Roundtable for Amazon Sellers
eComEngine
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Panelist | How to Work With Companies That "Do What You Do"
Midwest Digital Marketing Conference 2019
When attending a conference like MDMC, you meet like-minded marketers and entrepreneurs. You also meet people who do EXACTLY what you do, serve EXACTLY who you serve, and speak EXACTLY your language. Some of us jump immediately to seeing these people as competitors and try to figure out how to position against them. However, there is a growing trend in St. Louis and throughout the midwest of collaboration over competition. During this panel featuring cooperative companies, Influence & Co…
When attending a conference like MDMC, you meet like-minded marketers and entrepreneurs. You also meet people who do EXACTLY what you do, serve EXACTLY who you serve, and speak EXACTLY your language. Some of us jump immediately to seeing these people as competitors and try to figure out how to position against them. However, there is a growing trend in St. Louis and throughout the midwest of collaboration over competition. During this panel featuring cooperative companies, Influence & Co, Beanstalk Web Solutions, Atomic Revenue, Decantery, and Bright Coral Creative, we will share how each company focuses on inclusion, collaboration, and community building. We’ll share answers to questions like “How do you determine what companies you can work with even when you do the same kind of work?” and “How do you develop strong partnerships with other companies?” Other speakers at the #MDMC conference include Matt Kamp from Influence & Co, Josh Edler from Decantery, Victoria Ziglar from Bright Coral Creative and Steph Nissen from Atomic Revenue.
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Speaker | Digital Marketing ROI - Metrics that Matter
St. Louis Business Expo & Business Growth Conference
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Speaker | How to Show ROI On Your Digital Marketing
Midwest Digital Marketing Conference 2019
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Panelist | Partnering with Competitors
St. Louis Together Digital
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Speaker | LinkedIn for Thought Leaders
Social Sonja
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Speaker | How to Show ROI on Your Social Media Marketing
DreamBank Madison - American Family Insurance
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Emcee | Midwest Ecom Conference - For Amazon Sellers By Sellers
Midwest eCom
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Panelist | Social Media Monetization at Venture Cafe
Venture Cafe St. Louis
Panelist speaker discussing social media monetization strategies and tactics for startups, small to medium businesses, and enterprises.
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Speaker | Metrics That Matter: How to Show ROI on Your Social Media Marketing
Midwest Digital Marketing Conference | UMSL
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Speaker | Social Media for Amazon Sellers
eComEngine
Webinar presenter for eComEngine discussion social media for Amazon marketplace sellers. Topics covered included eCommerce professionals and social media, Brand building for Amazon sellers, What works and doesn’t work for Amazon sellers, What type of content is best, and additional resources for ecommerce sellers to use in digital marketing.
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Speaker | How to Repurpose Your Content and Save Time
Market Simple The Summit 2017
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Speaker/Panelist | Technology Trends in Live Sports
Fall Technology Summit 2017
Experts discuss new trends in Live Sports - Professional Video, 4K, TriCaster TC1 / 3 Play JVC Professional Robotic Cameras used for LIVE Sport, NDI, IP, Broadband & Social Media Engagement. Moderated by Fox Sports Midwest, Mano Nakis.
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Emcee | Social Media for Private Label Amazon Sellers
Midwest eCom Conference 2017
Hosted the 4th annual Midwest eCom Conference in Minneapolis, MN. Spoke on using social media marketing to build a private label ecommerce business focusing on Amazon, eBay, and local market sellers.
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Wonder Woman: Leading Woman in Marketing
Synthesio
Listed by Synthesio as a Top Woman in Marketing alongside powerhouses from SalesForce, LinkedIn, Ebay, Adobe, The Trump Organization, Zuckerberg Media and more.
http://www.synthesio.com/blog/wonder-woman-marketing/ -
Speaker | Facebook Marketing
Business Women of Missouri
During the annual State Conference for Business Women of Missouri, I presented a one-hour workshop on using Facebook marketing for a non-profit organization. We discussed pages, groups, member retention, membership growth tactics, and community engagement.
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Top #SMMW17 Influencers
Onalytica
Top 50 Influencer in the topic areas of Facebook(46), Twitter(44), Live Streaming(35), Snapchat(48), and Artificial Intelligence(13) for Social Media Marketing World (2017) based on a study by Onalytica.
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Speaker | Social Media For Private Label Amazon Sellers
Feedvisor
Spoke at the 7th Annual Amazon Professional Seller's Summit event in Orlando for experienced on "Using Social Media to Boost Your Private Label Brand." This was a 45 minute session focusing on social selling tactics for ecommerce.
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Speaker | Social Media for Amazon Sellers
Amazon Sellers Group - TG
Spoke at the event in New York for experienced and aspiring Amazon Sellers on "Why Amazon Sellers Need To Use Social Media." This was a 30 minute session with an additional 15 minutes in Q&A. I made myself available to the nearly 300 attendees after my session was over for 2 additional hours of Q&A.
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Speaker | Social Selling
Midwest E-Com Conference
Midwest E-Com is a two day e-commerce event in Minnesota that brings Amazon, EBay, and Etsy sellers together to learn the best tips, tactics, and tricks to building an online business. I presented on social selling tactics to this community focusing on private label sellers.
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Speaker | Facebook Marketing for Small Businesses
Union Area Chamber of Commerce
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Speaker | Business Blogging and Twitter
Modern Femme Movement 2016
Over 20 expert speakers and thought leaders gathered in Virginia Beach to teach, support, and network with women entrepreneurs. I spoke on writing business blogs that get read and shared as well as how to thrive using Twitter for business. I also provided a social media masterclass for a select group of attendees. I have also been invited to speak again in 2017 for this event.
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Sprout All Star Elite
Sprout Social
The Sprout Social All Star Program recognizes Sprout Social users and brand champions. All Stars are thought leaders in social media and digital engagement. They have grown loyal communities of their own and are a strong asset to the Sprout community.
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Best Content Marketing Experts to Follow on Twitter - 2015
Neil Kokemuller - Digital Marketing Basics
Named one of the best content marketing experts to follow on Twitter alongside industry influencers and experts, Ann Handley, Jay Baer, Brian Fanzo, and Jeff Bullas.
View the list at: http://www.digitalmarketingbasics.com/best-content-marketing-experts-to-follow/ -
Speaker | Social Media for Small Business Lunch & Learn
Union Area Chamber of Commerce
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Speaker | Business Blogging
Lady Blogger 2015 by The Women in Biz, St. Louis, MO
At the Lady Blogger 2015 conference in St. Louis, MO I was given the wonderful opportunity to present to budding and seasoned bloggers about the "10 Best Practices in Business Blogging" to great success. I provided a 45 minute presentation with Q&A and continued to make myself available for the entire conference to attendees and my fellow speakers.
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Workshop Teacher | Pinterest for Real Estate
Berkshire Hathaway Washington Missouri
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Top 30 Women in Social Media Who Are Rocking It #LikeAGirl 2015
Boom Social with Kim Garst
In February 2015, Forbes Social Media influencer, Kim Garst, named me as one of the top 30 women in social media and noted me as an "Up and Comer."
View the list at http://bit.ly/SocialLikeaGirl. -
Speaker | Social Networking for Small Business
Women’s Power Networking, Missouri
Organizations
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Social Media Club - St. Louis
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Vistage
Trusted Advisor
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Union Area Chamber of Commerce
Member
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Business Women of Missouri
State Website Chair
-BWM works with female entrepreneurs in the state of Missouri to build our professional and personal skills in our community. We support local organizations with fundraising and donations as well as provide a relaxed atmosphere for fellowship and skills building. Previous positions: Local chapter President, Vice President, Treasurer, Southeast Regional Director Elect and state Website Chair.
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Missouri Venture Forum
Member
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Women in Digital | St. Louis
Member
-Gender bias and discrimination are still running rampant in the digital and tech industries, which now include marketing, advertising, and communications. We’re nowhere near where we should be and we need to mobilize for change. Never before have women been so powerful. So entirely capable of actually making a difference. Why? Because we have digital. Digital is our power. Sisterhood is our secret weapon. Uniting is a must. Together, we aim to connect women in digital through engaging and…
Gender bias and discrimination are still running rampant in the digital and tech industries, which now include marketing, advertising, and communications. We’re nowhere near where we should be and we need to mobilize for change. Never before have women been so powerful. So entirely capable of actually making a difference. Why? Because we have digital. Digital is our power. Sisterhood is our secret weapon. Uniting is a must. Together, we aim to connect women in digital through engaging and educational events and then to enable them with the confidence and membership tools they need to exchange their power. The men who support us will understand our need to gather alone to regroup, share and find our sisterhood.
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The Prospectors Networking Group of Washington, MO
President, Member
-This networking group focuses on community leader relationships and support. We grow alongside each other while providing referrals, business and marketing development insight, and testimonials of our work. All of our members are professionals in a unique industry with anywhere from 1 year to 30+ years in their field. I took over as President for this group on January 1, 2015 for the year.
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Business Women Connecting
Member
-Business Women Connecting is a national women's entrepreneurial support and networking organization. As a member in the St. Louis area, I network with women business owners to build business connections and collaborate to advance further in our respective industries. We share business experiences and knowledge through regular meetings, a strong network of professional contacts, educational opportunities, and ongoing support.
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Optimist Club of Washington, MO
Member
-Focusing on the support for the youth of our community, the Optimist Club of Washington, MO works to provide scholarships, fundraising, and guidance to the local high schools, youth organizations, and clubs.
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National Association of Professional Women (NAPW)
Secretary
-Within the NAPW St. Louis Chapter I provide administrative support to the President and group to keep our chapter organized and on task. I am responsible for recording and distributing pertinent information to members including minutes. I handle all of the social media and media contacts, keep accurate membership lists with contact info, and document all events. The NAPW is the largest professional women's network in the United States. We support the development of professional women in every…
Within the NAPW St. Louis Chapter I provide administrative support to the President and group to keep our chapter organized and on task. I am responsible for recording and distributing pertinent information to members including minutes. I handle all of the social media and media contacts, keep accurate membership lists with contact info, and document all events. The NAPW is the largest professional women's network in the United States. We support the development of professional women in every industry.
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80% of consumers fear that AI-generated content will lead to misinformation on social* and they're hesitant to buy from brands who post it. But that…
80% of consumers fear that AI-generated content will lead to misinformation on social* and they're hesitant to buy from brands who post it. But that…
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Just like me to find a way to combine marketing, hockey, and supporting veterans! Happy to share that this month I started volunteering with the St.…
Just like me to find a way to combine marketing, hockey, and supporting veterans! Happy to share that this month I started volunteering with the St.…
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