About
With over 15 years of experience in B2B marketing, Michael helps Wizehire, a leading…
Contributions
Activity
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Understanding the content marketing funnel is key to crafting effective strategies. ⬆️ Top-of-the-Funnel (ToFu): Focus on attracting and educating…
Understanding the content marketing funnel is key to crafting effective strategies. ⬆️ Top-of-the-Funnel (ToFu): Focus on attracting and educating…
Liked by Michael Stevenson
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ABM playbooks are just for Enterprise companies. Small & medium-size companies can't afford to buy 200k just for a program. True in the US. Even…
ABM playbooks are just for Enterprise companies. Small & medium-size companies can't afford to buy 200k just for a program. True in the US. Even…
Liked by Michael Stevenson
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Super pumped to see my sister Anisha Lalvani make her literary debut - can’t wait to get my hands on the published copy in a few months with…
Super pumped to see my sister Anisha Lalvani make her literary debut - can’t wait to get my hands on the published copy in a few months with…
Liked by Michael Stevenson
Experience
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Education
Licenses & Certifications
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MarketingProfs Master Class | The Secret to My (Demand Gen) Success
MarketingProfs
IssuedCredential ID 638000908773727336 -
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Publications
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Use discovery marketing to get advocates talking and sharing
Bazaarvoice
See publicationHow discovery marketing is emerging as an effective way of getting brand advocates talking and sharing.
Projects
Organizations
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American Marketing Association
Member
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Association of National Advertisers
Member
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MarketingProfs
Member
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More activity by Michael
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Just checked out of the gorgeous Thompson Dallas, and it reminded me how much we owe to the incredible people in the hospitality industry, especially…
Just checked out of the gorgeous Thompson Dallas, and it reminded me how much we owe to the incredible people in the hospitality industry, especially…
Shared by Michael Stevenson
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These days anything that could build pipeline is fair game. Here are 40+ GTM plays to reach and influence your target customers ⤵ There might have…
These days anything that could build pipeline is fair game. Here are 40+ GTM plays to reach and influence your target customers ⤵ There might have…
Liked by Michael Stevenson
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𝗗𝗼𝗻'𝘁 𝗺𝗮𝗸𝗲 𝗰𝗼𝗹𝗱 𝗲𝗺𝗮𝗶𝗹 𝗺𝗼𝗿𝗲 𝗱𝗶𝗳𝗳𝗶𝗰𝘂𝗹𝘁 𝘁𝗵𝗮𝗻 𝗶𝘁 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗶𝘀 ❗ 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝟯 𝘄𝗮𝘆𝘀 𝘁𝗼 𝗺𝗮𝗸𝗲…
𝗗𝗼𝗻'𝘁 𝗺𝗮𝗸𝗲 𝗰𝗼𝗹𝗱 𝗲𝗺𝗮𝗶𝗹 𝗺𝗼𝗿𝗲 𝗱𝗶𝗳𝗳𝗶𝗰𝘂𝗹𝘁 𝘁𝗵𝗮𝗻 𝗶𝘁 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗶𝘀 ❗ 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝟯 𝘄𝗮𝘆𝘀 𝘁𝗼 𝗺𝗮𝗸𝗲…
Liked by Michael Stevenson
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Bullhorn is at SHAPE 2024! A big thanks to our Gold Sponsor for supporting SHAPE. Make sure you head to their booth and enter their photo…
Bullhorn is at SHAPE 2024! A big thanks to our Gold Sponsor for supporting SHAPE. Make sure you head to their booth and enter their photo…
Liked by Michael Stevenson
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Is the SDR model dead? I’ve seen a lot of back and forth on this, “the model is dead” vs “it works, you are just not doing it right” For someone…
Is the SDR model dead? I’ve seen a lot of back and forth on this, “the model is dead” vs “it works, you are just not doing it right” For someone…
Liked by Michael Stevenson
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Do you spend 10+ hours a week “value posting” and commenting on LinkedIn? 🥊 It can be incredibly time-consuming and mentally draining to: * Stare…
Do you spend 10+ hours a week “value posting” and commenting on LinkedIn? 🥊 It can be incredibly time-consuming and mentally draining to: * Stare…
Liked by Michael Stevenson
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This week's article in the NYT brought some serious heat to the HR world. 🔥 And Hebba Youssef and Kyle Lagunas want to make one thing clear... ➡…
This week's article in the NYT brought some serious heat to the HR world. 🔥 And Hebba Youssef and Kyle Lagunas want to make one thing clear... ➡…
Liked by Michael Stevenson
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