About
Hey! My name is Steven, and I'm the founder of Dub.co – the open-source link management…
Articles by Steven
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Lessons Learned Building A Golden Kitty Award-Winning Product
Lessons Learned Building A Golden Kitty Award-Winning Product
By Steven Tey
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Here's how you can convey the importance of marketing analytics to colleagues without technical expertise.
Data is king. As a business owner, it's incredibly important to be making decisions based on real-world data, as opposed to hunches, which can potentially be skewed by personal biases. At Dub.co, we're launching a new Conversion Tracking product that helps marketing teams understand exactly how their content & marketing efforts are converting to revenue dollars. We use a 3-step tracking process – "Clicks → Leads → Sales" to visualize the customer journey. This gives a clear picture of how users are interacting with your content and what pathways they take to eventually sign up as a customer.
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Here's how you can convey the importance of marketing analytics to colleagues without technical expertise.
The way we track conversions at Dub is very straightforward – we have 3 different events: click, lead and sale. Click – when a user clicks on a Dub-powered short link. Lead – when a user signs up from an account after clicking on a Dub-powered short link. Sale – when a user upgrades to a paid plan after signing up for an account. This allows marketing teams to visualize the full customer journey and understand how their marketing efforts are translating to revenue dollars.
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Here's how you can convey the importance of marketing analytics to colleagues without technical expertise.
We recently shipped a "Conversion Tracking" feature on Dub.co that visualizes the full customer journey after they click on a Dub-powered short link – from signing up for an account (lead event) all the way to subscribing to a paid plan (sale event). The results have been incredibly eye-opening. What used to be a black box – e.g. posting a link on LinkedIn and hoping it drove some signups – is now clear as day. This allows us to make better decisions as to what kind of content we should be investing more in – as shown by real-world conversion data. I highly recommend marketing teams rely more on data when making decisions.
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Love this article by Uli Barkai → d.to/dub-copilotkit Learn how you can: 1. Set up Dub.co locally 2. Integrate CopilotKit🪁 to build an "AI agent"…
Love this article by Uli Barkai → d.to/dub-copilotkit Learn how you can: 1. Set up Dub.co locally 2. Integrate CopilotKit🪁 to build an "AI agent"…
Shared by Steven Tey
Experience
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Education
Publications
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Someone's In My Head
Inspiration Hub
See publicationUnder the pen name “Steven Steel” I self-published "Someone’s In My Head", which went on to win multiple awards like the 2017 Popular-The Star Reader’s Choice Awards and the 2015 Watty Awards, and has accumulated over 700,000 reads on the famous online reading platform Wattpad. By marketing my book to various schools and pitching them to bookstores across Malaysia, Someone’s In My Head have sold over 1500 copies as of today.
Languages
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English
Native or bilingual proficiency
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Chinese
Native or bilingual proficiency
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Malay
Native or bilingual proficiency
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French
Elementary proficiency
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