Steve Pacheco

Steve Pacheco

Memphis, Tennessee, United States
5K followers 500+ connections

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    Marketing Consulting and Advertising

About

American Advertising Federation Appoints Advertising Veteran Steve Pacheco as President &…

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Activity

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Experience

Education

  • The University of Memphis Graphic

    The University of Memphis

    -

    Activities and Societies: Serve on the Advisory Board for University of Memphis College of Communications and Fine Arts. Awarded the Charles E. Thornton Distinguished Alumni Award by The University of Memphis in 2013. Mentor and Advisor to The University of Memphis College of Communications and Fine Arts Most Promising Students.

Licenses & Certifications

Volunteer Experience

  • Memphis In May International Festival, Inc. Graphic

    Chairman - Board of Directors 2013

    Memphis In May International Festival, Inc.

    - 2 years 1 month

    Arts and Culture

    http://archive.commercialappeal.com/entertainment/memphis-in-may-to-honor-sweden-ep-385183469-324164891.html/

  • American Advertising Federation Graphic

    Chairman, National Board of Directors

    American Advertising Federation

    - 2 years 1 month

    Education

    “Our Board Chairman, Steve Pacheco, was a participant in the AAF’s National Student Advertising Competition during his college years. And both John Osborn and Wendy Clark are AAF Hall of Achievement inductees. All three of these leaders have been involved with the AAF, taking on important leadership roles with the Federation, for many years. We are fortunate and honored to have leaders whose commitment to our Federation and its mission is so deep and so long-term.” said AAF president & CEO…

    “Our Board Chairman, Steve Pacheco, was a participant in the AAF’s National Student Advertising Competition during his college years. And both John Osborn and Wendy Clark are AAF Hall of Achievement inductees. All three of these leaders have been involved with the AAF, taking on important leadership roles with the Federation, for many years. We are fortunate and honored to have leaders whose commitment to our Federation and its mission is so deep and so long-term.” said AAF president & CEO James Edmund Datri.

  • The ADVERTISING Club of New York Graphic

    Advertising Person of The Year

    The ADVERTISING Club of New York

    - Present 10 years 10 months

    Arts and Culture

    https://vimeo.com/79895640
    http://the-internationalists.com/trendsetters/Trendsetter_11-19-2013_more.html
    https://www.prnewswire.com/news-releases/the-advertising-club-of-new-york-honors-fedexs-steve-pacheco-as-2013-advertising-person-of-the-year-231437911.html

Honors & Awards

  • Advertising Person of the Year

    The Advertising Club of New York

    Named “Advertising Person of The Year” by The ADVERTISING Club of New York in November 2013, the first time that award has been given to a non New Yorker.

    "We are pleased to recognize Steve's work and industry leadership with the Advertising Person of the Year award. His passion for marketing and keen eye for carefully crafted relationships set a standard for excellence in our industry. Steve understands the power of marketing to enrich people's lives and consistently develops highly…

    Named “Advertising Person of The Year” by The ADVERTISING Club of New York in November 2013, the first time that award has been given to a non New Yorker.

    "We are pleased to recognize Steve's work and industry leadership with the Advertising Person of the Year award. His passion for marketing and keen eye for carefully crafted relationships set a standard for excellence in our industry. Steve understands the power of marketing to enrich people's lives and consistently develops highly effective campaigns to do just that," said Gina Grillo, President & CEO, The ADVERTISING Club of New York.

    http://www.theadvertisingclub.org/content/advertising-person-year

  • Barton A. Cummings Gold Medal Award

    American Advertising Federation

    Highest honor presented byThe American Advertising Federation.

    http://www.aaf.org/AAFMemberR/Awards_and_Events/Awards/Barton_A._Cummings/Winners/All.aspx

  • TV Spot of the Week

    AdWeek

    http://blog.fedex.designcdt.com/blogs/steve-pacheco

  • "Top 10 Forward Thinking Clients"

    Advertising Age

    http://adage.com/article/cmo-strategy/hats-10-forward-thinking-clients/231943/

  • Board of Directors - The Ad Council

    The Ad Council

    Served on The Ad Council’s Board of Directors (2010 -2015) and was instrumental in The Ad Council’s naming of Frederick W. Smith, CEO & Founder of FedEx, as their Public Service Award recipient on November 19, 2014 in New York, NY.

  • American Advertising Federation Silver Medal Award

    Memphis Advertising Federation

    Highest honor awarded by the Memphis Advertising Federation.

    http://www.adweek.com/agencyspy/steve-pacheco-made-us-cry/1246

  • FedEx Five Star Award

    FedEx

    Recognized with the prestigious FedEx Five Star award in 2006 honoring employees whose accomplishments demonstrate innovation, collaboration, efficiency and profitability associated with proven and measurable results.

Organizations

  • PGA Tour

    Business Development Council

    - Present

    Founding member of the PGA Tour's Business Development Council.

  • The Ad Council

    Board Member

    - Present

  • American Advertising Federation

    Chairman - Board of Directors

    -

    Lead the 36 person National Board of Directors as Chairman and oversaw more than 200 chapters across the U.S. with 50,000 members as well as 5,000+ student members. Established in 1905, the American Advertising Federation (AAF) is the only organization that includes members across all disciplines and career levels in advertising. Membership in the AAF covers College Students (The National Student Advertising Competition) to CEO's of all major advertising agencies.

  • Google

    B2B Advisory Board

    -

    Served on Google's B2B Customer Advisory Board for a 2 year term.

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