Steve Wheen

The renaming of Facebook to Meta has prompted much speculation about what Mark Zuckerberg’s new world – “a virtual environment where you can be present with people in digital spaces” – will really offers consumers and brands.

But the focus is not just about the plans for bringing together Facebook, Instagram, WhatsApp and Oculus, crucially it’s on what it signals in terms of the development of the metaverse itself.

From radio shows to podcasting, audio content has always been popular, but social audio is set to muscle into one of the hottest spaces in media.

In fact, as Steve Wheen, Founder & CEO of content agency Distillery, explains below, it’s already winning over legions of fans who are ‘listening in’ to a raft of new content and shows across the social media spectrum.

Video content has become such an important way for brands to gain meaningful attention with consumers and to turn audiences into engaged communities and brand advocates. However, this can only happen with true and authentic storytelling that represents our diverse world both in front of and behind the camera

We live in the age of video and our consumption is a beast that needs constant feeding.

But poor quality and just plain old bad content won’t wash with viewers, so you need to get this right before bearing your all as a brand in the land of the moving image, says Steve Wheen, Founder & CEO, of video content agency, Distillery…

The way we approach advertising may be unrecognisable from the processes of a century ago, even a decade ago, but the basics remain the same as ever. While the modern marketer is empowered by data and insight, it is creativity and the strength of a brand’s content that has always been, and will forever remain, the differentiator when it comes to great results.

But with the sheer quantity of content out there, how do brands ensure their work is seen by the right people, in the right… Show more

The way we approach advertising may be unrecognisable from the processes of a century ago, even a decade ago, but the basics remain the same as ever. While the modern marketer is empowered by data and insight, it is creativity and the strength of a brand’s content that has always been, and will forever remain, the differentiator when it comes to great results.

But with the sheer quantity of content out there, how do brands ensure their work is seen by the right people, in the right environment, and is working hard to convert their messaging into sales? Show less

Innehalten im Trubel der Städte, in der Hektik des Alltags – und staunen · Minigärten in Schlaglöchern mitten auf Straßen, an Bordsteinkanten, in Ziegelwänden, in Hinterhöfen, zwischen Graffitis, am Flussufer · Der originelle Geschenkband für alle, die sich für Guerilla Gardening, Street Art und geniale, freche Ideen begeistern.

The Little Book of Little Gardens is an artistic demonstration and playful collection by Steve Wheen, the internationally acclaimed ‘Pothole Gardener', whom The Sun describes as the "Banksy of guerrilla gardening".

This collection brings his best work to life, creating a photographic journey through some of London's most iconic locations.

These tiny gardens are sure enough to brighten anyone's day and cause imaginations to wander. Initially begun as a simple way to beautify… Show more

The Little Book of Little Gardens is an artistic demonstration and playful collection by Steve Wheen, the internationally acclaimed ‘Pothole Gardener', whom The Sun describes as the "Banksy of guerrilla gardening".

This collection brings his best work to life, creating a photographic journey through some of London's most iconic locations.

These tiny gardens are sure enough to brighten anyone's day and cause imaginations to wander. Initially begun as a simple way to beautify Wheen's East London neighbourhood, these little gardens have captured the attention of the world. Show less

The reality is, though, that we are on a journey and there is still so much more to be done to fully embrace D&I, not just in the creative world but in the creative work that’s being produced. So much of the content I see still does not represent a truly diverse world.