About
AI & ML Strategist | LinkedIn Top AI Voice | Transforming Businesses with Proven AI…
Articles by Surya
-
Synthetic data creation with Persona-Driven Methodology
Synthetic data creation with Persona-Driven Methodology
By Surya Putchala
-
Debunking myth of overnight success in AI
Debunking myth of overnight success in AI
By Surya Putchala
Contributions
Activity
-
When I wrote the mid year review of the progress of Gen AI, little did I think that there will be a gartner report on the tech trends will be…
When I wrote the mid year review of the progress of Gen AI, little did I think that there will be a gartner report on the tech trends will be…
Shared by Surya Putchala
-
Channel your inner curiosity. That’s what makes humans special as AIs start to keep getting. Staying curious and using AIs to answer your questions…
Channel your inner curiosity. That’s what makes humans special as AIs start to keep getting. Staying curious and using AIs to answer your questions…
Liked by Surya Putchala
Experience
Education
-
Indian Institute of Technology, Kharagpur
-
Activities and Societies: Literary Activities, Gymkhana Club
Participated and Won acclaim for "Creative Writing".
Unforgettable IIT experience, being in a undergraduate hostel. Many friends and first thoughts of leading a life of purpose and achievement. -
-
Activities and Societies: Rotaract Club activities Editor for Crispy Magazine Show Quizzing Technical Seminars
Life defining moments and several lessons learnt. Realization of the fact that effort, descipline as a means to achieving results.
First shot at writing and public speaking. -
-
Activities and Societies: Science Club, Music, Essay writing
District level Science Fairs
Licenses & Certifications
-
Oracle 9i DBA
Oracle
Issued -
Oracle 8i DBA
Oracle
Issued -
Oracle 8 DBA
Oracle
Issued -
Oracle 7 DBA
Oracle
Issued -
Microsoft Certified Professional
Microsoft
Issued
Volunteer Experience
-
Vice President
TDWI Chapter (India)
- Present 17 years 2 months
Science and Technology
Technology Evengelism
-
Gardener
Hyderabad Hadoop User Group
- Present 12 years 5 months
Science and Technology
Technology evengelism
-
Founder
Hyderabad Data Science Group
- Present 11 years 3 months
Science and Technology
Data Science evangelism, propagation and adoption
Publications
-
Use Cases in Sales Funnel Analytics
Computer Society of India - Special Interest Group on Big Data Analytics
Traditional Sales funnel analysis and forecasts reported by Marketing and Sales teams are based on deterministic rules; subjectively derived based on experience and are driven by biases. This result in pipelines containing skewed forecasts which are often missed. This adds to the unpredictability of revenue projections of an Enterprise. Quantitative methods eliminate such biases by applying predictive analytics to sales pipelines and address two specific problems; Predicting the likelihood of…
Traditional Sales funnel analysis and forecasts reported by Marketing and Sales teams are based on deterministic rules; subjectively derived based on experience and are driven by biases. This result in pipelines containing skewed forecasts which are often missed. This adds to the unpredictability of revenue projections of an Enterprise. Quantitative methods eliminate such biases by applying predictive analytics to sales pipelines and address two specific problems; Predicting the likelihood of deals that could be won in a given time period (opportunity scoring), and predicting size of the deal which could determine revenue. This will help in a decisive action on the information on pipeline, goals, sales performance and marketing.
Other authorsSee publication -
Detecting anomalies in Banking Transactions
Visleshana: The Flagship Quarterly Publication of the CSI Special Interest Group on Big Data Analytics
Fraudulent Financial transactions in Interbank fund transfers costs a lot of money to the banks and erodes customer trust. In order to provide for a robust security to protect customers and ensure that only authentic fund transfers occur from their accounts, Financial Institutions can utilize state-of-the art algorithms drawn from the fields of Machine learning and Statistics to augment the rule based engines that have been protecting customer’s money. The availability of information about…
Fraudulent Financial transactions in Interbank fund transfers costs a lot of money to the banks and erodes customer trust. In order to provide for a robust security to protect customers and ensure that only authentic fund transfers occur from their accounts, Financial Institutions can utilize state-of-the art algorithms drawn from the fields of Machine learning and Statistics to augment the rule based engines that have been protecting customer’s money. The availability of information about customers, financial institutions, countries, currencies provide rich landscape for identifying non-genuine transaction if they occur. In this article, we will cover how we could build “normals” so that Anomalies could be identified.
-
Customer Segmentation based on LifetimeValue
Visleshana - CSI SIG Big Data Analytics
Businesses are built around Customers. Understanding customer value is by far the most important thing that impacts its viability and sustainability. Customer lifetime value(CLV) gives an understanding of how profitable a customer will be throughout his journey with the business. Therefore, modelling CLV becomes one of the most critical and challenging problem. In this paper, we have described some of the ways of calculating customer value ranging from Historic CLV to predictive CLV in…
Businesses are built around Customers. Understanding customer value is by far the most important thing that impacts its viability and sustainability. Customer lifetime value(CLV) gives an understanding of how profitable a customer will be throughout his journey with the business. Therefore, modelling CLV becomes one of the most critical and challenging problem. In this paper, we have described some of the ways of calculating customer value ranging from Historic CLV to predictive CLV in different business settings:Contractual and Non-Contractual. Further, we present the results of our experiments on CLV modelling in a non-contractual business settings using Pareto/NBD probabilistic modelling technique. We describe our method of classifying the customers into gold, silver and bronze classes according to their Lifetime Value (LTV). We suggest the methodology of using Soft Margin for improving classification accuracy. This improved classification accuracy of the dataset under study to 74% which is encouraging.
-
Mining the CRM data to understand your Customers
Visleshana - CSI SIG Big Data Analytics
Abusiness cannot survive without conducting ongoing efforts to better understand customer needsto deliver a product/servicewith meaningful and compelling value proposition.In this hyper technological world, the Customers are more informed, have more options, and have higher expectationsthan ever before.Hence, the more you know about your customers, the more effectiveyour sales and marketing efforts will be.
-
Interview An Interview with Surya Putchala
IUP Publications
In a wide ranging interview that discusses Big Data Analytics Scenario Globally and in Indian context. Also, discussed Startup scene and General Management aspects.
-
Visualization-Techniques, Methods and Tools
CSI Communications
-
MDM : A Benefits Analysis
Information Management
Master data management (MDM) is a data management discipline to actively “manage” master data enterprise-wide rather than “maintaining” it in each transactional system. There is heightened attention on MDM recently due to the pervasiveness of business intelligence (BI) applications. MDM unlocks the true value of BI by providing a consistent view of business performance measured or analyzed through the key master entities of an organization.
Courses
-
Compter Aided Design
-
-
Financial and Managerial Accounting Accounting
-
-
General Management
-
-
Linear (Non) Programming and Optimization
-
-
Managerial Accounting
-
-
Numerical Methods
-
-
Operations Research
-
-
Production and Industrial Engineering
-
-
Programming in Fotran
-
-
Quality Assurance
-
-
Statistics and Probability
-
-
System Dynamics
-
Projects
-
A software framework for mobile and cloud platforms
Amongst the recent developments in the Computing, Mobile Technologies are enabling making information and data available to the users without location or temporal constraints. Various business and personal productivity applications are being increasingly deployed on Mobile Platforms. As mobile devices proliferate, there will be an increased emphasis on serving the needs of the mobile user in diverse contexts and environments, which are being called Data products. Mobility also impose…
Amongst the recent developments in the Computing, Mobile Technologies are enabling making information and data available to the users without location or temporal constraints. Various business and personal productivity applications are being increasingly deployed on Mobile Platforms. As mobile devices proliferate, there will be an increased emphasis on serving the needs of the mobile user in diverse contexts and environments, which are being called Data products. Mobility also impose significant management challenges for IT organizations as they lose control of user endpoint devices. There is a need for a unified mobile deployment platform or mBaaS (i.e Mobile Backend as a Service) that can integrate various data products and serve new features to all the users of an enterprise. This mBaaS when deployed on the cloud can scale elastically depending on the workload characteristics.
-
Developing Semantic Analysis from Social Media
To build the Ranking and Scoring Algorithm for Mobile App Recommendation system, there are different parameters have to be taken into the consideration. Aim of this Project is for informing the sentiment of reviews and comments of Mobile Apps. Our new deep learning model is to obtain a suitable representation of text structure and thus make it possible to process texts based on their content of whole sentences based on the sentence structure, meaning of words, phrases, and subsequently also…
To build the Ranking and Scoring Algorithm for Mobile App Recommendation system, there are different parameters have to be taken into the consideration. Aim of this Project is for informing the sentiment of reviews and comments of Mobile Apps. Our new deep learning model is to obtain a suitable representation of text structure and thus make it possible to process texts based on their content of whole sentences based on the sentence structure, meaning of words, phrases, and subsequently also their purpose and consequence, by giving positive points for positive words and negative points for negative words and compute the sentiment based on how words compose the meaning of longer phrases. To implement this project we are using NLP Services such as Tokenization,Tagging parts of speech,Text Summarization,Text Classification and Text Processing.
-
Personalized App Recommender for Mobile Users
An App store is a digital distribution platform for mobile applications. Every day hundreds of new mobile apps are developed and made available on the App stores. Since, there may be multiple apps stores, many new/old apps will not be visible for the users owing to the traditional listing of Apps based on the total downloads, ratings, popularity etc., Thus, there is a need to enhance the visibility of these applications based on features such as functionality, trending, reviews, category…
An App store is a digital distribution platform for mobile applications. Every day hundreds of new mobile apps are developed and made available on the App stores. Since, there may be multiple apps stores, many new/old apps will not be visible for the users owing to the traditional listing of Apps based on the total downloads, ratings, popularity etc., Thus, there is a need to enhance the visibility of these applications based on features such as functionality, trending, reviews, category, search characteristics of all users etc.,The aim of this project is to not only recommend app on its characteristics but also recommend them on the basis user characteristics such as his current app portfolio, interests, and propensity for a category of apps. This project will be implemented in two phases - the first phase is “Ranking and Scoring” of the mobile applications. The second phase is to develop a recommender system on the basis of user characteristics, activities and preferences.
-
Authenticity of Credentials claimed by Job Applicants
Currently, developing an algorithm to detect spurious resumes, veracity of claims of credentials int he resume's uploaded by job seekers for a Job Portal. The goal of the project is to get the right job seeker to the right company thus improving the hiring cycle, misfits for a job and the costs of hiring the right candidate. It is beneficial both to the job seeker and the employer. A text Analytics, graphs, recommender methods are being deployed to address this challenging project
-
Ad Server Platform: Core Learning Algorithms
The businesses are increasing moving their marketing activities from traditional marketing channels to digital marketing channels. This new shift gives an opportunity for the marketing teams to personalize and customize services to any user in question. The Ads are transmitted to match the needs of a specific customer base. Ad Server platforms makes this possible. The Ad Server platforms has access to data related to Users, Stores, User Ad Clicks, Internet Publishers, Advertisers, Campaigns…
The businesses are increasing moving their marketing activities from traditional marketing channels to digital marketing channels. This new shift gives an opportunity for the marketing teams to personalize and customize services to any user in question. The Ads are transmitted to match the needs of a specific customer base. Ad Server platforms makes this possible. The Ad Server platforms has access to data related to Users, Stores, User Ad Clicks, Internet Publishers, Advertisers, Campaigns etc., The purpose of this project however is to develop and deploying core learning algorithms for determining Home locations for the users based on the Ad server Clicks and Matching Store locations/Ads for the Users. These Algorithms for the Ad Servers optimizes marketing campaigns and website behavior to improve customer responses and conversions.
This Data is not available as an open data, hence there is a need for synthesizing the data. This project also creates the necessary transaction data using Monte Carlo Simulation. -
Job Recommender for a Job Portal
This recommender system is developed for a Job portal. Matched the jobs to the job seekers based on skill sets, location, psychometric profile, qualifications and a host of other variables. The data set sizes exceeded 5 TB, We have set up a 6 node Hadoop Cluster. We have used, Solr, Nutch for the indexing and searching. Similarity algorithms for clustering. We are continuously improving the algorithms by including various authenticity factors.
-
Community Detection in Social Network
In a social network, common characteristics of a set of nodes (location, interests, occupation, etc.,) can be called a community. For law enforcement, a network drawn on the basis of call detail records (CDR) provide a wealth of information that can help to identify suspects, in that they can reveal details as to an individual's relationships with associates, communication, behavior patterns, location data can establish a community of suspects perpetrating a crime. Since, relational databases…
In a social network, common characteristics of a set of nodes (location, interests, occupation, etc.,) can be called a community. For law enforcement, a network drawn on the basis of call detail records (CDR) provide a wealth of information that can help to identify suspects, in that they can reveal details as to an individual's relationships with associates, communication, behavior patterns, location data can establish a community of suspects perpetrating a crime. Since, relational databases cannot scale when the hierarchical queries, direct querying is infeasible to detect "network" patterns. The traditional Community detection is essentially clustering (distance or similarity measures). Network data tends to be "discrete", leading to algorithms using the graph property directly (cliques and centrality) in order to detect communities.
The objective of this project is to identify a terrorist network whose community property being closely knit sizes between 3 to 10, and uncovering calling patterns as identified by criminal psychologists. There are about 2 Billion Call Data Records (CDR) and 200 Million unique contacts in the network. The approach is to initially eliminate the non-suspects (Big data Processing) and later identifying the suspects (Machine learning and Statistical analysis).
We have used 10 Node Hadoop Cluster to process 25 Terabytes of Data using MapReduce and HBase. The Algorithmic treatment involved Community detection and Collaborative filtering. We have used eclectic methods of Graph traversals and visualization.
Test Scores
-
IIT Kharagpur
Score: 8.60
Top 10 CGPA in IIT Kharagpur ( Masters Degree)
-
B Tech
Score: 78
Top 10 in the University
-
Junior College
Score: 82
Telugu Vignana Parithoshakam. Top 20 in the District
-
SSC
Score: 78.66
National Merit Scholarship (Top 5 in the School)
-
GATE
Score: 98.77
Top 15 in India. Admission to the Prestigious IIT on Scholarship.
Languages
-
English
Native or bilingual proficiency
-
Telugu
Native or bilingual proficiency
-
Hindi
Elementary proficiency
Organizations
-
Hyderabad Data Science Group
Chief Volunteer
- PresentOrganizing meetups, evangelizing data Science through lectures, workshops and knowledge sharign sessions.
-
Hyderabad Hadoop Users Group
Gardener
- PresentIncreasing the reach, nurturing the community. Evangelism through lectures, workshops and knowledge sharing sessions.
-
TDWI Chapter (India)
Vice President
- PresentFounding of this prestigious Chapter. Conducted or organized many campaigns to evangelize the adoption of BI/DW in India. About 6000 people attended these events so far in several cities in India.
Recommendations received
26 people have recommended Surya
Join now to viewOther similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Surya Putchala
1 other named Surya Putchala is on LinkedIn
See others named Surya Putchala