Surya Putchala

Surya Putchala

Greater Seattle Area
500+ connections

About

AI & ML Strategist | LinkedIn Top AI Voice | Transforming Businesses with Proven AI…

Articles by Surya

See all articles

Contributions

Activity

Experience

  • InvestMates Graphic

    InvestMates

    Seattle, Washington, United States

  • -

    Hyderabad Area, India

  • -

    Hyderabad Area, India

  • -

    Hyderabad

  • -

  • -

  • -

  • -

    Hyderabad, Telangana, India

  • -

  • -

  • -

  • -

    Bengaluru, Karnataka, India

Education

  • Indian Institute of Technology, Kharagpur Graphic

    Indian Institute of Technology, Kharagpur

    -

    Activities and Societies: Literary Activities, Gymkhana Club

    Participated and Won acclaim for "Creative Writing".
    Unforgettable IIT experience, being in a undergraduate hostel. Many friends and first thoughts of leading a life of purpose and achievement.

  • -

    Activities and Societies: Rotaract Club activities Editor for Crispy Magazine Show Quizzing Technical Seminars

    Life defining moments and several lessons learnt. Realization of the fact that effort, descipline as a means to achieving results.

    First shot at writing and public speaking.

  • -

    Activities and Societies: Science Club, Music, Essay writing

    District level Science Fairs

Licenses & Certifications

Volunteer Experience

  • Vice President

    TDWI Chapter (India)

    - Present 17 years 2 months

    Science and Technology

    Technology Evengelism

  • Gardener

    Hyderabad Hadoop User Group

    - Present 12 years 5 months

    Science and Technology

    Technology evengelism

  • Founder

    Hyderabad Data Science Group

    - Present 11 years 3 months

    Science and Technology

    Data Science evangelism, propagation and adoption

Publications

  • Use Cases in Sales Funnel Analytics

    Computer Society of India - Special Interest Group on Big Data Analytics

    Traditional Sales funnel analysis and forecasts reported by Marketing and Sales teams are based on deterministic rules; subjectively derived based on experience and are driven by biases. This result in pipelines containing skewed forecasts which are often missed. This adds to the unpredictability of revenue projections of an Enterprise. Quantitative methods eliminate such biases by applying predictive analytics to sales pipelines and address two specific problems; Predicting the likelihood of…

    Traditional Sales funnel analysis and forecasts reported by Marketing and Sales teams are based on deterministic rules; subjectively derived based on experience and are driven by biases. This result in pipelines containing skewed forecasts which are often missed. This adds to the unpredictability of revenue projections of an Enterprise. Quantitative methods eliminate such biases by applying predictive analytics to sales pipelines and address two specific problems; Predicting the likelihood of deals that could be won in a given time period (opportunity scoring), and predicting size of the deal which could determine revenue. This will help in a decisive action on the information on pipeline, goals, sales performance and marketing.

    Other authors
    See publication
  • Detecting anomalies in Banking Transactions

    Visleshana: The Flagship Quarterly Publication of the CSI Special Interest Group on Big Data Analytics

    Fraudulent Financial transactions in Interbank fund transfers costs a lot of money to the banks and erodes customer trust. In order to provide for a robust security to protect customers and ensure that only authentic fund transfers occur from their accounts, Financial Institutions can utilize state-of-the art algorithms drawn from the fields of Machine learning and Statistics to augment the rule based engines that have been protecting customer’s money. The availability of information about…

    Fraudulent Financial transactions in Interbank fund transfers costs a lot of money to the banks and erodes customer trust. In order to provide for a robust security to protect customers and ensure that only authentic fund transfers occur from their accounts, Financial Institutions can utilize state-of-the art algorithms drawn from the fields of Machine learning and Statistics to augment the rule based engines that have been protecting customer’s money. The availability of information about customers, financial institutions, countries, currencies provide rich landscape for identifying non-genuine transaction if they occur. In this article, we will cover how we could build “normals” so that Anomalies could be identified.

    See publication
  • Customer Segmentation based on LifetimeValue

    Visleshana - CSI SIG Big Data Analytics

    Businesses are built around Customers. Understanding customer value is by far the most important thing that impacts its viability and sustainability. Customer lifetime value(CLV) gives an understanding of how profitable a customer will be throughout his journey with the business. Therefore, modelling CLV becomes one of the most critical and challenging problem. In this paper, we have described some of the ways of calculating customer value ranging from Historic CLV to predictive CLV in…

    Businesses are built around Customers. Understanding customer value is by far the most important thing that impacts its viability and sustainability. Customer lifetime value(CLV) gives an understanding of how profitable a customer will be throughout his journey with the business. Therefore, modelling CLV becomes one of the most critical and challenging problem. In this paper, we have described some of the ways of calculating customer value ranging from Historic CLV to predictive CLV in different business settings:Contractual and Non-Contractual. Further, we present the results of our experiments on CLV modelling in a non-contractual business settings using Pareto/NBD probabilistic modelling technique. We describe our method of classifying the customers into gold, silver and bronze classes according to their Lifetime Value (LTV). We suggest the methodology of using Soft Margin for improving classification accuracy. This improved classification accuracy of the dataset under study to 74% which is encouraging.

    See publication
  • Mining the CRM data to understand your Customers

    Visleshana - CSI SIG Big Data Analytics

    Abusiness cannot survive without conducting ongoing efforts to better understand customer needsto deliver a product/servicewith meaningful and compelling value proposition.In this hyper technological world, the Customers are more informed, have more options, and have higher expectationsthan ever before.Hence, the more you know about your customers, the more effectiveyour sales and marketing efforts will be.

    See publication
  • Interview An Interview with Surya Putchala

    IUP Publications

    In a wide ranging interview that discusses Big Data Analytics Scenario Globally and in Indian context. Also, discussed Startup scene and General Management aspects.

    See publication
  • Visualization-Techniques, Methods and Tools

    CSI Communications

  • MDM : A Benefits Analysis

    Information Management

    Master data management (MDM) is a data management discipline to actively “manage” master data enterprise-wide rather than “maintaining” it in each transactional system. There is heightened attention on MDM recently due to the pervasiveness of business intelligence (BI) applications. MDM unlocks the true value of BI by providing a consistent view of business performance measured or analyzed through the key master entities of an organization.

    See publication

Courses

  • Compter Aided Design

    -

  • Financial and Managerial Accounting Accounting

    -

  • General Management

    -

  • Linear (Non) Programming and Optimization

    -

  • Managerial Accounting

    -

  • Numerical Methods

    -

  • Operations Research

    -

  • Production and Industrial Engineering

    -

  • Programming in Fotran

    -

  • Quality Assurance

    -

  • Statistics and Probability

    -

  • System Dynamics

    -

Projects

  • A software framework for mobile and cloud platforms

    Amongst the recent developments in the Computing, Mobile Technologies are enabling making information and data available to the users without location or temporal constraints. Various business and personal productivity applications are being increasingly deployed on Mobile Platforms. As mobile devices proliferate, there will be an increased emphasis on serving the needs of the mobile user in diverse contexts and environments, which are being called Data products. Mobility also impose…

    Amongst the recent developments in the Computing, Mobile Technologies are enabling making information and data available to the users without location or temporal constraints. Various business and personal productivity applications are being increasingly deployed on Mobile Platforms. As mobile devices proliferate, there will be an increased emphasis on serving the needs of the mobile user in diverse contexts and environments, which are being called Data products. Mobility also impose significant management challenges for IT organizations as they lose control of user endpoint devices. There is a need for a unified mobile deployment platform or mBaaS (i.e Mobile Backend as a Service) that can integrate various data products and serve new features to all the users of an enterprise. This mBaaS when deployed on the cloud can scale elastically depending on the workload characteristics.

  • Developing Semantic Analysis from Social Media

    To build the Ranking and Scoring Algorithm for Mobile App Recommendation system, there are different parameters have to be taken into the consideration. Aim of this Project is for informing the sentiment of reviews and comments of Mobile Apps. Our new deep learning model is to obtain a suitable representation of text structure and thus make it possible to process texts based on their content of whole sentences based on the sentence structure, meaning of words, phrases, and subsequently also…

    To build the Ranking and Scoring Algorithm for Mobile App Recommendation system, there are different parameters have to be taken into the consideration. Aim of this Project is for informing the sentiment of reviews and comments of Mobile Apps. Our new deep learning model is to obtain a suitable representation of text structure and thus make it possible to process texts based on their content of whole sentences based on the sentence structure, meaning of words, phrases, and subsequently also their purpose and consequence, by giving positive points for positive words and negative points for negative words and compute the sentiment based on how words compose the meaning of longer phrases. To implement this project we are using NLP Services such as Tokenization,Tagging parts of speech,Text Summarization,Text Classification and Text Processing.

  • Personalized App Recommender for Mobile Users

    An App store is a digital distribution platform for mobile applications. Every day hundreds of new mobile apps are developed and made available on the App stores. Since, there may be multiple apps stores, many new/old apps will not be visible for the users owing to the traditional listing of Apps based on the total downloads, ratings, popularity etc., Thus, there is a need to enhance the visibility of these applications based on features such as functionality, trending, reviews, category…

    An App store is a digital distribution platform for mobile applications. Every day hundreds of new mobile apps are developed and made available on the App stores. Since, there may be multiple apps stores, many new/old apps will not be visible for the users owing to the traditional listing of Apps based on the total downloads, ratings, popularity etc., Thus, there is a need to enhance the visibility of these applications based on features such as functionality, trending, reviews, category, search characteristics of all users etc.,The aim of this project is to not only recommend app on its characteristics but also recommend them on the basis user characteristics such as his current app portfolio, interests, and propensity for a category of apps. This project will be implemented in two phases - the first phase is “Ranking and Scoring” of the mobile applications. The second phase is to develop a recommender system on the basis of user characteristics, activities and preferences.

  • Authenticity of Credentials claimed by Job Applicants

    Currently, developing an algorithm to detect spurious resumes, veracity of claims of credentials int he resume's uploaded by job seekers for a Job Portal. The goal of the project is to get the right job seeker to the right company thus improving the hiring cycle, misfits for a job and the costs of hiring the right candidate. It is beneficial both to the job seeker and the employer. A text Analytics, graphs, recommender methods are being deployed to address this challenging project

    See project
  • Ad Server Platform: Core Learning Algorithms

    The businesses are increasing moving their marketing activities from traditional marketing channels to digital marketing channels. This new shift gives an opportunity for the marketing teams to personalize and customize services to any user in question. The Ads are transmitted to match the needs of a specific customer base. Ad Server platforms makes this possible. The Ad Server platforms has access to data related to Users, Stores, User Ad Clicks, Internet Publishers, Advertisers, Campaigns…

    The businesses are increasing moving their marketing activities from traditional marketing channels to digital marketing channels. This new shift gives an opportunity for the marketing teams to personalize and customize services to any user in question. The Ads are transmitted to match the needs of a specific customer base. Ad Server platforms makes this possible. The Ad Server platforms has access to data related to Users, Stores, User Ad Clicks, Internet Publishers, Advertisers, Campaigns etc., The purpose of this project however is to develop and deploying core learning algorithms for determining Home locations for the users based on the Ad server Clicks and Matching Store locations/Ads for the Users. These Algorithms for the Ad Servers optimizes marketing campaigns and website behavior to improve customer responses and conversions.

    This Data is not available as an open data, hence there is a need for synthesizing the data. This project also creates the necessary transaction data using Monte Carlo Simulation.

  • Job Recommender for a Job Portal

    This recommender system is developed for a Job portal. Matched the jobs to the job seekers based on skill sets, location, psychometric profile, qualifications and a host of other variables. The data set sizes exceeded 5 TB, We have set up a 6 node Hadoop Cluster. We have used, Solr, Nutch for the indexing and searching. Similarity algorithms for clustering. We are continuously improving the algorithms by including various authenticity factors.

    See project
  • Community Detection in Social Network

    In a social network, common characteristics of a set of nodes (location, interests, occupation, etc.,) can be called a community. For law enforcement, a network drawn on the basis of call detail records (CDR) provide a wealth of information that can help to identify suspects, in that they can reveal details as to an individual's relationships with associates, communication, behavior patterns, location data can establish a community of suspects perpetrating a crime. Since, relational databases…

    In a social network, common characteristics of a set of nodes (location, interests, occupation, etc.,) can be called a community. For law enforcement, a network drawn on the basis of call detail records (CDR) provide a wealth of information that can help to identify suspects, in that they can reveal details as to an individual's relationships with associates, communication, behavior patterns, location data can establish a community of suspects perpetrating a crime. Since, relational databases cannot scale when the hierarchical queries, direct querying is infeasible to detect "network" patterns. The traditional Community detection is essentially clustering (distance or similarity measures). Network data tends to be "discrete", leading to algorithms using the graph property directly (cliques and centrality) in order to detect communities.

    The objective of this project is to identify a terrorist network whose community property being closely knit sizes between 3 to 10, and uncovering calling patterns as identified by criminal psychologists. There are about 2 Billion Call Data Records (CDR) and 200 Million unique contacts in the network. The approach is to initially eliminate the non-suspects (Big data Processing) and later identifying the suspects (Machine learning and Statistical analysis).

    We have used 10 Node Hadoop Cluster to process 25 Terabytes of Data using MapReduce and HBase. The Algorithmic treatment involved Community detection and Collaborative filtering. We have used eclectic methods of Graph traversals and visualization.

    See project

Test Scores

  • IIT Kharagpur

    Score: 8.60

    Top 10 CGPA in IIT Kharagpur ( Masters Degree)

  • B Tech

    Score: 78

    Top 10 in the University

  • Junior College

    Score: 82

    Telugu Vignana Parithoshakam. Top 20 in the District

  • SSC

    Score: 78.66

    National Merit Scholarship (Top 5 in the School)

  • GATE

    Score: 98.77

    Top 15 in India. Admission to the Prestigious IIT on Scholarship.

Languages

  • English

    Native or bilingual proficiency

  • Telugu

    Native or bilingual proficiency

  • Hindi

    Elementary proficiency

Organizations

  • Hyderabad Data Science Group

    Chief Volunteer

    - Present

    Organizing meetups, evangelizing data Science through lectures, workshops and knowledge sharign sessions.

  • Hyderabad Hadoop Users Group

    Gardener

    - Present

    Increasing the reach, nurturing the community. Evangelism through lectures, workshops and knowledge sharing sessions.

  • TDWI Chapter (India)

    Vice President

    - Present

    Founding of this prestigious Chapter. Conducted or organized many campaigns to evangelize the adoption of BI/DW in India. About 6000 people attended these events so far in several cities in India.

Recommendations received

26 people have recommended Surya

Join now to view

View Surya’s full profile

  • See who you know in common
  • Get introduced
  • Contact Surya directly
Join to view full profile

Other similar profiles

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Others named Surya Putchala

Add new skills with these courses