Susan Gorham

Susan Gorham

Baltimore, Maryland, United States
2K followers 500+ connections

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About

Hey there. 👋 I'm Susan and I consider myself pretty darn lucky. Want to know why?…

Contributions

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Activity

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Experience

Education

  • Gettysburg College Graphic

    Gettysburg College

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    Activities and Societies: Minored in art history, member of Socratic Society, studied abroad in England junior year, peer mediator, Gettysburg Battlefield cyclist.

  • -

    Activities and Societies: Completed coursework in a one-year study abroad program at the University of East Anglia in Norwich, England. Traveled independently to 10 countries. Played on university rugby team.

  • -

    Activities and Societies: Varsity lacrosse, badminton, soccer; various volunteer work; yearbook club; photography club.

Licenses & Certifications

Volunteer Experience

  • Pets on Wheels Graphic

    Board Member

    Pets on Wheels

    - Present 3 years 5 months

    Health

  • Volunteer

    Elkridge-Harford Hunt Pony Club

    - 2 years 7 months

    Children

    I managed an annual fundraiser for the Elkridge-Harford Hounds Pony Club, the oldest club in the United States Pony Club. I also volunteered at competitions.

  • Secretary/Officer

    Green Spring Hounds Pony Club

    - 1 year 9 months

    Children

    I served as an officer for Green Spring Hounds Pony Club, part of the United States Pony Club. My responsibilities included managing social media and communication for club members, sponsors and parents, and prospective members. I also helped recruit new members and volunteered at competitions.

  • YMCA of York and York County Graphic

    Member, Board of Directors

    YMCA of York and York County

    - 2 years 9 months

    Social Services

    I served on the board of directors of the YMCA of York & York County, a nonprofit that focuses on youth development, healthy living and social responsibility.

  • New Freedom Heritage Graphic

    Member, Board of Directors

    New Freedom Heritage

    - 1 year 7 months

    Arts and Culture

    I served as an officer of New Freedom Heritage, a nonprofit organization dedicated to preserving New Freedom, PA’s culture and history. The organization builds greater community involvement through events and promoting small town living.

  • Animal Rescue, Inc. Graphic

    Volunteer

    Animal Rescue, Inc.

    - 3 years

    Animal Welfare

    I cleaned dog kennels and cat room, fed animals and organized animal shelter records.

  • International Association of Business Communicators Graphic

    President

    International Association of Business Communicators

    - 1 year

    As president of IABC, I oversaw the Baltimore chapter of this international business communication organization, led board meetings, developed program ideas and hired speakers and coordinated events.

Projects

  • Gross Mendelsohn Blog

    - Present

    I ghost-write and edit articles for Gross Mendelsohn's blog, a resource to help business owners, nonprofit executives and high net worth families preserve wealth, grow and thrive.

    See project

  • Website development - second iteration

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    I initiated and managed a massive overhaul of Gross Mendelsohn's website. Hosted in Hubspot, the new website is aligned with the inbound methodology, and includes dramatically improved SEO, attracting more prospective clients and generated more leads than before. Content is updated daily.

    See project

  • Website development - first iteration

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    I initiated and managed the complete redesign of Gross Mendelsohn's website. First I researched and interviewed web design firm, then oversaw the work of the winning firm. I wrote and edited all content, including management team bios, practice group descriptions and 30+ client testimonials.

Honors & Awards

  • Marketing Excellence Award -- Best B2B Campaign (firm website)

    American Marketing Association, Baltimore

    Won marketing excellence award for B2B website. Visit Gross Mendelsohn's site at www.gma-cpa.com.

  • Accounting Marketing Achievement Award (AAM-MAA) -- Best Website

    Association for Accounting Marketing

    Won best website for CPA firms with $10 - $24.9 million in revenue. Visit Gross Mendelsohn's site at www.gma-cpa.com.

  • Finalist, American Marketing Association Marketing Excellence Award

    American Marketing Association

    Website (www.gma-cpa.com) is a finalist for an award in the B2B marketing category.

  • Innovation Award for Marketing Leadership

    Clifton Gunderson LLC

    Presented by national CPA and consulting firm for innovation and excellence in accounting marketing.

Organizations

  • Association for Accounting Marketing

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    - Present

    The Association for Accounting Marketing (AAM) is the only trade association for CPA firm marketing and business development professionals. AAM also supports CPA firm partners and other professionals who work in and around the accounting profession. AAM offers training, networking opportunities and knowledge sharing to more than 800 members. Learn more about AAM by visiting www.accountingmarketing.org.

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