Susan Siravo

Show your customers what you’re doing behind the scenes with short form videos. Unpacking new merch, buying inventory, decorating your storefront and planning with your team are examples of what you can feature. Help your customers get to know you better through video. This can be a differentiator when you’re in a highly competitive niche. Show that you care about serving your customers and being the best at what you do. These short videos will work well as reels on IG and FB, TikTok, YouTube shorts. You can get your business in front of a lot of different audiences with those platforms!

No one has the exact same background as you, so you can set yourself apart by describing the experiences that have shaped you. Also, you can share what inspires you and what you’ve learned throughout your journey that you have applied to your work. All of this cannot be duplicated by anyone else or by AI. 😊

Start posting content that shows you understand effective PR. Explain what type of press release can actually get news coverage. Share how PR people can build relationships with journalists. Give examples of stories you’ve covered and how working with a PR rep was helpful to you. Connect with PR agencies as well as corporate communications leaders and ask to do informational interviews. And make sure you engage with their content!

If you’re looking to boost traffic to your website, you can learn the basics of SEO through online courses that will help you determine how your site would also benefit from paid traffic. SEO can seem intimidating, but less so once you spend some time learning how Google ranks websites.

Leaders should be recording videos regularly to communicate to their teams. You can talk about performance results, recognition, what’s on your mind, company and industry changes. If you have team members in all different time zones, sending an engaging video is a great way to help people feel connected.

It’s also good to test different subject lines and the first few lines of the email to see what your audience likes better. You can do split tests with Convertkit and other email providers. That way you’ll learn more about what your readers find appealing and can adjust accordingly in future emails.