Tamara McCleary

Not sure which technologies to invest in for the years ahead? Technology Futurist and consultant, Tamara McCleary, advises on the future of supply chain management and what resources businesses will need to get there.

The acceleration of marketing to machines and augmented humans. Who better than Tamara McCleary, CEO of Thulium and leading Futurist, who shared her initial projections with us at the CMO Moves Summits West and East, to talk about how her timeline has accelerated given this monumental shift. Hold onto your seats. Hold onto your minds. Hold onto your hair follicles as new receptors of the tactile internet. It’s not only coming. It’s here.

“The role of the CIO has reinvented itself beyond supporting mission critical functions with mainframes and PCs as operators of traditional IT infrastructure maintenance duties…”

The following post is part of the DialogTech “Expert Voices” series where leading marketing experts share insights and best practices and recommend technologies. This post is authored by Tamara McCleary, CEO of Thulium, an agency specializing in B2B and Enterprise marketing. Tamara was named #1 Most Influential Woman in Martech by B2B Marketing.

Interview with Simon Cocking of the Irish Tech News on Marketing, Branding and Technology.

The entire marketing field is seeing dramatic changes in 2017. In fact the entire role of Chief Marketing Officer, (CMO), is shifting, even being entirely dropped by Coca Cola in favor of a new “Chief Growth Officer”. Recently we have seen Marketing take on a larger role in using technologies such as Artificial Intelligence (AI), Big Data, Marketing Automation and more. To underline the massive growth in technology in the marketing field, Gartner recently shared that in 2017, CMO’s will spend… Show more

The entire marketing field is seeing dramatic changes in 2017. In fact the entire role of Chief Marketing Officer, (CMO), is shifting, even being entirely dropped by Coca Cola in favor of a new “Chief Growth Officer”. Recently we have seen Marketing take on a larger role in using technologies such as Artificial Intelligence (AI), Big Data, Marketing Automation and more. To underline the massive growth in technology in the marketing field, Gartner recently shared that in 2017, CMO’s will spend more on IT than the CIO.

My work consulting and working with companies in the mobile and telecommunications field over the past couple of years has exposed me to another shift in technology, 5G, which will impact the marketing team in a way many are not yet expecting. Show less

Addressing the gender gap at Mobile World Congress.

This post is part of the IBM THINK Marketing Cognitive College series where the industry’s brightest minds explore different ways cognitive will revolutionize the way that we work and engage with customers.

To keep pace with the explosive changes happening in our digital-centric world, savvy brands ask, “What is our vision for our customer’s experience, what are our capabilities, what can we offer and what are our strategic assets that will remain valuable in a digital future?” Having a keen eye on competition in the brand’s industry paired with a heightened peripheral vision enables an organization to lead verses being led, or worse, disrupted and irrelevant tomorrow.

"Before we can begin to converse about workplace diversity, I think the conversation more aptly begins with how we motivate girls and women to seek careers in STEM. Where is the diversity reflected in our educational institutions that will inspire, enlighten and later fill the gender gap we’ve identified today?"

"Knowing the differences between women’s and men’s brains offers not only a unique opportunity for marketers in the consumer technology space, but also calls into question how we’ve traditionally geared marketing messages to the male mind, thereby leaving money on the table by not effectively engaging the X Factor: the female demographic."

Tamara’s recent article, Brand storytelling and heeding the wisdom of the seanchaí, was published at SiliconRepublic.com, Ireland’s leading technology and business news site.

If you’ve lived long enough to remember when the World Wide Web was new, delicious, and an exciting discovery ripe with untapped gems just waiting to be unearthed, it won’t be hard for you to acknowledge we’ve come a long way in less than two decades. With the emergence of technology comes a cycle of initial “Wow Factor,” with a subsequent period of conscious applied application following and eventually — or shall I say inevitably? — concluding with an almost automatic expectation as the… Show more

If you’ve lived long enough to remember when the World Wide Web was new, delicious, and an exciting discovery ripe with untapped gems just waiting to be unearthed, it won’t be hard for you to acknowledge we’ve come a long way in less than two decades. With the emergence of technology comes a cycle of initial “Wow Factor,” with a subsequent period of conscious applied application following and eventually — or shall I say inevitably? — concluding with an almost automatic expectation as the technology becomes integrated invisibly into our lives as human beings. We don’t know how to live without it, as it never occurs to us that we would. Show less

As most companies recognize, the marketing world has changed drastically over the past decade. No longer can a company rest on owning the traditional TV, print and radio media space, because consumer attention is now drawn just as heavily to non-traditional outlets such as social media and on-demand video.