Tamara McCleary
Cambridge, Massachusetts, United States
29K followers
500+ connections
About
I've spent over two decades navigating the intersections of technology, marketing, and…
Articles by Tamara
Contributions
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Your team is struggling with the pace of change. How can you support them effectively?
Supporting teams through today’s breakneck speed of change requires an approach that combines clear vision, agility, psychological safety, transparent communication, employee empowerment, adequate support, recognition, and role modeling. That's A LOT! However, today there's so much instability that we have to remember that teams are made up of individual people and people have a lot of worries. Leaders who can recognize what their people need will guide their teams through the current challenges and equip them with the resilience and adaptability needed for the future. Teams need an environment where change is managed & embraced as an opportunity for growth & innovation and where transparent communication keeps everyone informed & involved.
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You're facing a social media crisis. How can you spot the warning signs before it's too late?
Prioritize engagement and meaningful interactions. Algorithms across platforms heavily favor content that generates high engagement in likes, comments, shares, and meaningful conversations. Creating content that encourages interaction should be a top priority. Also, think about how your brand can leverage video content. Most social platforms prioritize video content in their algorithms, which drives higher engagement and individual time spent on the post (and therefore the platform). Try incorporating more videos, especially short-form videos, into your social media strategy.
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Here's how you can effectively market and promote your innovative products or services.
The key is clearly communicating the unique value your innovations bring customers. Begin by identifying the specific problems your product solves and emphasize these solutions in your messaging. Too many times I've seen innovators lead with razzle dazzle products or cool services first vs. the problem they are solving for. We are motivated to buy in order to alleviate pain--this is human nature. Utilize storytelling to connect emotionally with your audience, illustrating real-world applications and the positive impact your product has made in other customers' lives. You need a well-rounded approach that combines emotional engagement, empirical evidence, responsive adaptation, strategic outreach, and compelling visuals. I hope this helps!
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What do you do if you want to ignite innovation in your field as a motivational speaker?
Igniting innovation involves more than sharing knowledge; it’s about creating an environment where new ideas thrive and cultures shift. As a speaker, you ARE the energy in the room. Own your space on stage. Yes, like others have pointed out, understand your audience--deeply, lead with inspiring stories (vs. leading with data), challenge conventional thinking, provide practical innovation tools, encourage risk-taking through shared stories, and foster a sense of collaboration during your talk. Inspire your audience to think how they can act innovatively to catalyze change in their industry. Model innovative behavior on stage... show them, don't tell them. Be bold and take risks yourself. People are apt to forgive anything except boring them.
Activity
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𝗔𝗜'𝘀 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝘁𝗼 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: 𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗔𝘀𝗸𝗶𝗻𝗴 𝗕𝗲𝘁𝘁𝗲𝗿 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 For many leaders, the…
𝗔𝗜'𝘀 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝘁𝗼 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: 𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗔𝘀𝗸𝗶𝗻𝗴 𝗕𝗲𝘁𝘁𝗲𝗿 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 For many leaders, the…
Liked by Tamara McCleary
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So many people are worried about AI taking their jobs, but here's the truth: AI isn't going to do that—it's someone who is using AI who will. My…
So many people are worried about AI taking their jobs, but here's the truth: AI isn't going to do that—it's someone who is using AI who will. My…
Liked by Tamara McCleary
Experience
Education
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Harvard Kennedy School
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Activities and Societies: Graduate Rowing Club 2021-2022, Management, Leadership and Decision Sciences Track at Harvard Kennedy School, Metaverse & Crypto Club, Future of Work working group between HKS, MIT, and HBS. Volunteer Peer Coach for the Harvard University Peer Coaching Initiative Fall 2021 and Spring 2022.
Research exploring the impact of nascent technologies such as artificial intelligence, biological & genetic engineering on future global social, economic, and geopolitical landscapes. Development of a regulatory and governance framework striking a balance between supporting technological innovation and safeguarding against potential negative outcomes. Addressed challenges posed by the "black box" of AI decision-making and a framework to foster global cooperation. My academic focus was…
Research exploring the impact of nascent technologies such as artificial intelligence, biological & genetic engineering on future global social, economic, and geopolitical landscapes. Development of a regulatory and governance framework striking a balance between supporting technological innovation and safeguarding against potential negative outcomes. Addressed challenges posed by the "black box" of AI decision-making and a framework to foster global cooperation. My academic focus was harnessing the transformative potential of these technologies while upholding ethical principles and promoting the public good. I am deeply committed to supporting technological innovation while simultaneously ensuring that robust guardrails are in place to mitigate potential negative outcomes and unintended consequences.
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Activities and Societies: Research
I'm deeply fascinated by the intersection of ancient apocalyptic texts and our rapidly advancing technological future, especially in the realms of artificial general intelligence (AGI), biological engineering, and genetic modification. Throughout history, various religious and philosophical traditions have grappled with existential questions about the nature of existence, the role of humanity, and the ultimate fate of our species and our world. Many ancient texts, particularly those with…
I'm deeply fascinated by the intersection of ancient apocalyptic texts and our rapidly advancing technological future, especially in the realms of artificial general intelligence (AGI), biological engineering, and genetic modification. Throughout history, various religious and philosophical traditions have grappled with existential questions about the nature of existence, the role of humanity, and the ultimate fate of our species and our world. Many ancient texts, particularly those with apocalyptic or eschatological themes, offer profound insights and cautionary tales about the potential consequences of human hubris and the misuse of knowledge or power. Certain apocalyptic texts warn against the dangers of unchecked ambition and the pursuit of godlike powers, themes that resonate profoundly with the potential implications of AGI and genetic engineering. These technologies hold the promise of tremendous benefits for humanity but also carry significant risks if misused or misunderstood.
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Activities and Societies: Sigma Theta Tau
Publications
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5 Year Plan for Supply Chain Logistics Leaders
RateLinx
Not sure which technologies to invest in for the years ahead? Technology Futurist and consultant, Tamara McCleary, advises on the future of supply chain management and what resources businesses will need to get there.
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The Future of Marketing 2030: Marketing to Machines and Augmented Humans
AdWeek
The acceleration of marketing to machines and augmented humans. Who better than Tamara McCleary, CEO of Thulium and leading Futurist, who shared her initial projections with us at the CMO Moves Summits West and East, to talk about how her timeline has accelerated given this monumental shift. Hold onto your seats. Hold onto your minds. Hold onto your hair follicles as new receptors of the tactile internet. It’s not only coming. It’s here.
Other authorsSee publication -
The Many Faces of Today’s CIO
The Role of the CIO in Fueling a Successful Digital Transformation / Blue Jeans Network
“The role of the CIO has reinvented itself beyond supporting mission critical functions with mainframes and PCs as operators of traditional IT infrastructure maintenance duties…”
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Why Marketers Cannot Afford to Ignore Phone Calls
DialogTech
The following post is part of the DialogTech “Expert Voices” series where leading marketing experts share insights and best practices and recommend technologies. This post is authored by Tamara McCleary, CEO of Thulium, an agency specializing in B2B and Enterprise marketing. Tamara was named #1 Most Influential Woman in Martech by B2B Marketing.
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Blending the Art and Science of Marketing
Irish Tech News
Interview with Simon Cocking of the Irish Tech News on Marketing, Branding and Technology.
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5G: Marketing's Superpower
PTC - LiveWorx
The entire marketing field is seeing dramatic changes in 2017. In fact the entire role of Chief Marketing Officer, (CMO), is shifting, even being entirely dropped by Coca Cola in favor of a new “Chief Growth Officer”. Recently we have seen Marketing take on a larger role in using technologies such as Artificial Intelligence (AI), Big Data, Marketing Automation and more. To underline the massive growth in technology in the marketing field, Gartner recently shared that in 2017, CMO’s will spend…
The entire marketing field is seeing dramatic changes in 2017. In fact the entire role of Chief Marketing Officer, (CMO), is shifting, even being entirely dropped by Coca Cola in favor of a new “Chief Growth Officer”. Recently we have seen Marketing take on a larger role in using technologies such as Artificial Intelligence (AI), Big Data, Marketing Automation and more. To underline the massive growth in technology in the marketing field, Gartner recently shared that in 2017, CMO’s will spend more on IT than the CIO.
My work consulting and working with companies in the mobile and telecommunications field over the past couple of years has exposed me to another shift in technology, 5G, which will impact the marketing team in a way many are not yet expecting. -
3 Things Women Do That Unwittingly Sabotage Themselves & Others In The Workplace
Twice Magazine
Addressing the gender gap at Mobile World Congress.
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The Rise of AI in Omnichannel Marketing
IBM THINK Marketing
This post is part of the IBM THINK Marketing Cognitive College series where the industry’s brightest minds explore different ways cognitive will revolutionize the way that we work and engage with customers.
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Are You Digitally Brave?
Verizon Insights Lab
To keep pace with the explosive changes happening in our digital-centric world, savvy brands ask, “What is our vision for our customer’s experience, what are our capabilities, what can we offer and what are our strategic assets that will remain valuable in a digital future?” Having a keen eye on competition in the brand’s industry paired with a heightened peripheral vision enables an organization to lead verses being led, or worse, disrupted and irrelevant tomorrow.
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Mentorship Is Crucial For Advancement Of Women In Technology
Twice Magazine
"Before we can begin to converse about workplace diversity, I think the conversation more aptly begins with how we motivate girls and women to seek careers in STEM. Where is the diversity reflected in our educational institutions that will inspire, enlighten and later fill the gender gap we’ve identified today?"
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Gender Marketing: He Brain vs. She Brain
DealerScope
"Knowing the differences between women’s and men’s brains offers not only a unique opportunity for marketers in the consumer technology space, but also calls into question how we’ve traditionally geared marketing messages to the male mind, thereby leaving money on the table by not effectively engaging the X Factor: the female demographic."
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Brand Storytelling and Heeding the Wisdom of the Seanchaí
Silicon Republic
Tamara’s recent article, Brand storytelling and heeding the wisdom of the seanchaí, was published at SiliconRepublic.com, Ireland’s leading technology and business news site.
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Priceline.com, at the intersection of technology and humanity, takes #1 in the travel space
VentureBeat
If you’ve lived long enough to remember when the World Wide Web was new, delicious, and an exciting discovery ripe with untapped gems just waiting to be unearthed, it won’t be hard for you to acknowledge we’ve come a long way in less than two decades. With the emergence of technology comes a cycle of initial “Wow Factor,” with a subsequent period of conscious applied application following and eventually — or shall I say inevitably? — concluding with an almost automatic expectation as the…
If you’ve lived long enough to remember when the World Wide Web was new, delicious, and an exciting discovery ripe with untapped gems just waiting to be unearthed, it won’t be hard for you to acknowledge we’ve come a long way in less than two decades. With the emergence of technology comes a cycle of initial “Wow Factor,” with a subsequent period of conscious applied application following and eventually — or shall I say inevitably? — concluding with an almost automatic expectation as the technology becomes integrated invisibly into our lives as human beings. We don’t know how to live without it, as it never occurs to us that we would.
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Disruption in the electronic payment space: What do Visa, Odell Beckham Jr., and Drew Brees have to do with it?
VentureBeat
As most companies recognize, the marketing world has changed drastically over the past decade. No longer can a company rest on owning the traditional TV, print and radio media space, because consumer attention is now drawn just as heavily to non-traditional outlets such as social media and on-demand video.
Honors & Awards
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2023 SAP Innovation Awards Judge
SAP
Judged the SAP Innovation Awards, reviewing submissions and grading/voting on innovative ideas with a positive human impact.
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2022 SAP Innovation Award Judge
SAP
Judged the SAP Innovation Awards, reviewing submissions and grading/voting on innovative ideas with a positive human impact.
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2021 SAP Innovation Awards Judge
SAP
Judged the SAP Innovation Awards, reviewing submissions and grading/voting on innovative ideas with a positive human impact.
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Top AI Influencer to Follow in 2020
Marktechpost
Based on body of work, research, social media influence, funding goals, and achievements.
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2020 SAP Innovation Awards Judge
SAP
Judged the SAP Innovation Awards, reviewing submissions and grading/voting on innovative ideas with a positive human impact.
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Judge: Tech First Breakthrough Awards, CES 2020
China Tech First Look 2020
Participated as a judge at CES reviewing submissions and scoring / judging on Chinese companies newest technology breakthroughs for 2020.
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2019 SAP Innovation Awards Judge
SAP
Served as judge for the SAP Innovation Awards reviewing submissions and grading/voting on outstanding innovation ideas with a positive human impact.
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Best Social Media Based Marketing Agency 2019 – Colorado
AI Global Magazine
2019 Global Excellence Awards
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Top CMO Marketing, Content Marketing and Social Media Influencer - 2018 Forbes Most Influential CMO's
Forbes and Sprinklr
Who shapes the way CMOs think about core marketing challenges like social media, digital transformation, and customer experience? These are the Twitter users who have the biggest impact on how the CMO community understands these crucial subjects.
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2017 Irish America Business 100
Irish America
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Key Opinion Leader
Huawei
Traveled to Shenzhen manufacturing facilities to observe robotic process automation (RPA). Participated in expert panel discussions and symposia in London, Paris and Singapore on 5G, mobile, AR, VR and Smart Cities Solutions initiatives.
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#3 Most Mentioned and Retweeted by Internet of Things Leaders
LeadTail
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#2 Chief Marketing Officer (CMO) Influencer in 2017
LeadTail
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#5 Internet of Things (IoT) Influencer
Onalytica
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Top 10 Artificial Intelligence Influencer
Onalytica
Top 10 global social media influencer in the AI space ranking #8. For comparison, Elon Musk (CEO of Tesla) was rated #7 and Marc Benioff (CEO of Salesforce) was ranked #10.
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Top 15 Martech Influencer
Onalytica
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5th Most Mentioned & Retweeted Person by Chief Marketing Officers (CMO's) in 2016
Leadtail
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#18 Most Retweeted Person by B2B Tech CMO's 2016
LeadTail
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2016 Irish America Business 100
Irish America Magazine
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Top 15 Global Twitter Influencer for Chief Information Officers (CIO's) in 2016
LeadTail
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Top 5 Global Robotics Influencer
Onalytica
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#1 Woman Influencer in Martech
B2B Marketing
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25 Most Influential Women in IoT
Internet of Things Institute
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Top 50 Global Blockchain Influencer
Onalytica
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Top 50 Global Digital Transformation Influencer
Onalytica
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Top 25 Global Machine 2 Machine / Artificial Intelligence Influencer
Onalytica
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Top 100 Global IoT (Internet of Things) Influencer
Onalytica
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Top 20 Twitter Influencer for CMO's in 2015
Leadtail
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Top 50 Global Big Data Influencer
Onalytica
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3rd Most Retweeted Person by Chief Marketing Officers (CMO's)
Leadtail
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Top 50 Global Social Influencer
Onalytica
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IBM Futurist
IBM
Collaboration with IBM Watson and the IoT teams on special projects.
Languages
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English
Native or bilingual proficiency
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