“Tammy is a talented marketing communications leader and an effective storyteller. Her superpower is rallying teams to execute strategy and deliver results. In her leadership role at LPL, Tammy’s positive attitude and motivational approach to teamwork established a strong marketing team dynamic. She is a team-builder and a joy to work with.”
About
WHAT I DO: I’m a marketing leader and content strategist who helps brands sing, succeed…
Activity
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Tackling all the difficult topics & challenges related to today's GTM at the #BetterTogether meeting in ATL. The top things so far: 1) the TAM &…
Tackling all the difficult topics & challenges related to today's GTM at the #BetterTogether meeting in ATL. The top things so far: 1) the TAM &…
Liked by Tammy Atkins
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Management and Corporate Communication Professor Jenna Haugen is an adventurer. When she moved to Chapel Hill, she drove here in a 27-foot RV. She…
Management and Corporate Communication Professor Jenna Haugen is an adventurer. When she moved to Chapel Hill, she drove here in a 27-foot RV. She…
Liked by Tammy Atkins
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It's been a busy and exciting first week of classes here at UNC Kenan-Flagler Business School! In addition to kicking off classes in the Full Time…
It's been a busy and exciting first week of classes here at UNC Kenan-Flagler Business School! In addition to kicking off classes in the Full Time…
Liked by Tammy Atkins
Experience
Education
Licenses & Certifications
Volunteer Experience
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Volunteer
Chapel Hill-Carrboro Public School Foundation
Provide communications strategy for projects and volunteer for special events.
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Fundraiser
Binkley Preschool
- 2 years
Education
Chaired the preschool fundraiser for three years (2000, 2001, and 2002) where I doubled earnings.
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Tutor
Local Elementary School
- 2 years
Education
Tutored elementary school children in reading at area elementary school.
Courses
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AICPA's Finance for the non-finance professional, 2021
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Brand Management Camp Marketing Conference, 2016 and 2017
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Digital Product Management: Modern Fundamentals, 2022
Coursera
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Getting Started with PowerBI, 2021
Coursera
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Internet Summit Digital Marketing Conference, 2017
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Ragan Brand Storytelling and Content Marketing Conference, 2019, 2020
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Projects
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Established New Master Brand and Strategy After International Merger
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After AICPA merged with UK-based Chartered Institute of Management Accountants in 2016, chosen for team to develop global brand for the combined entity.
Assumed leadership and responsibility for key initiatives. Managed outside agency partners. Worked across international borders and cultures on strategic planning, research, project management, and implementation of the new global brand. Collaborated with stakeholders across multiple continents on projects that included a brand audit…After AICPA merged with UK-based Chartered Institute of Management Accountants in 2016, chosen for team to develop global brand for the combined entity.
Assumed leadership and responsibility for key initiatives. Managed outside agency partners. Worked across international borders and cultures on strategic planning, research, project management, and implementation of the new global brand. Collaborated with stakeholders across multiple continents on projects that included a brand audit, brainstorming, and creative brand guidelines. In addition, led deep-dive research with members on logo prototypes to represent the new global family of brands.
Executed conversion across 1,500+ touch points and materials. Trained employees in multiple locations on the new assets and guidelines to ensure brand was deeply integrated and consistent across all communications.
Recommended a brand voice to compliment the new brand. Chosen by VP to develop the organization’s first-ever brand voice, which now informs all strategy and communications. Managed agency and six-figure budget. Trained teams around the globe on how to write in the new brand voice. -
Transformed Customer Experience
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Tapped by two VPs to help them lead a task force of 24 to redesign member experience.
Interviewed major corporations who had undergone similar transformations, incl. Amazon, Mozilla, Lynda, and the AMA. After analysis, assimilated the information and communicated key insights and a new strategy in PowerPoint for the two VPs to present to CEO and EVPs.
Senior leadership approved and are currently driving a multi-year effort to elevate the member experience.
Organizations
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American Marketing Association
Member
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Public Relations Society of America
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Recommendations received
9 people have recommended Tammy
Join now to viewMore activity by Tammy
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Absolutely humbled to be a part of this powerhouse panel of women! Such a fun experience and so thankful to be selected to speak.
Absolutely humbled to be a part of this powerhouse panel of women! Such a fun experience and so thankful to be selected to speak.
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We are honored to receive the 2024 Secretary of Defense Employer Support Freedom Award, the highest U.S. government recognition given to employers by…
We are honored to receive the 2024 Secretary of Defense Employer Support Freedom Award, the highest U.S. government recognition given to employers by…
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After hiring 15 new faculty members in its first year, the School of Data Science and Society (SDSS) at the University of North Carolina at Chapel…
After hiring 15 new faculty members in its first year, the School of Data Science and Society (SDSS) at the University of North Carolina at Chapel…
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Just released: Durham County's economy had a record-breaking $1.1B boost from visitor spending in 2023. Durham was #7 in NC in spending, up 10.5%…
Just released: Durham County's economy had a record-breaking $1.1B boost from visitor spending in 2023. Durham was #7 in NC in spending, up 10.5%…
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It takes a village and I’m grateful for those in mine who pour into me so I can pour into others. My cup is full today, thanks in part to having…
It takes a village and I’m grateful for those in mine who pour into me so I can pour into others. My cup is full today, thanks in part to having…
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It's an honor for Kindo to be selected to join Cohere's very 1st Startup Program. We’re excited we have the opportunity to leverage their secure…
It's an honor for Kindo to be selected to join Cohere's very 1st Startup Program. We’re excited we have the opportunity to leverage their secure…
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There are campaigns and then there’s… 👏🏻 campaigns 👏🏻 After a survey said more people watch the Paralympics to see people “overcome their…
There are campaigns and then there’s… 👏🏻 campaigns 👏🏻 After a survey said more people watch the Paralympics to see people “overcome their…
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Proud of our team’s quick work with the announcement of our new chancellor!
Proud of our team’s quick work with the announcement of our new chancellor!
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