Tammy Gales Mangan

Tammy Gales Mangan

Washington, District of Columbia, United States
1K followers 500+ connections

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Articles by Tammy

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Volunteer Experience

Publications

  • CMO Series - Tammy Mangan on Identifying and Taking Advantage of Opportunities as a Legal Marketer

    Passle

    Change is inevitable. But how law firms react to it is a defining characteristic of successful legal marketing. Shifts in the economy, emerging industries and changes in regulation happen often and being able to respond to new opportunities is a skill that marketing leaders need to exercise now more than ever before.

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  • Empower Your Brand Ambassadors – An Important Message From a 1980’s Shampoo Ad

    Freeman Means Business

    See publication

  • In a VUCA Environment, Empower Your CMO to Collaborate and Lead

    Marketing the Law Firm, an ALM Newsletter

    See publication

  • Innovation Games® – The Art of Serious Play - An Interview with Luke Hohmann

    Strategies, The Journal of Legal Marketing

  • White Papers Can Serve as a Differentiator and Business Generator - Incorporate Them into Your Firm’s Content Strategy

    JD Supra

    Other authors
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  • Stake Your Claim -- Like the business pioneers before them, lawyers can benefit from finding new ground of their own

    Strategies, The Journal of Legal Marketing

    This article examines the art and science of building a niche law practice.

    Other authors
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  • How do you influence your firm’s business strategy?

    Strategies: The Journal of Legal Marketing, September 2012

    The key is influencing your firm’s business strategy is to understand your firm’s culture.

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  • Reserving Your Seat at the Table

    A Recipe for....SMORS, Smart Marketing On limited Resources, Pre-Conference Session during the 2012 Annual LMA Conference in Grapevine, Texas

    What strategies do you need to employ to strengthen your position within the firm and get a “seat at the table?” This session will offer practical tips to help you take charge of your personal brand. You’ll learn how to market yourself by developing alliances and positioning your careers in order to contribute to the overall business development strategy of the firm. Using case studies, the program will focus on how to develop and implement a personal marketing plan to strengthen your…

    What strategies do you need to employ to strengthen your position within the firm and get a “seat at the table?” This session will offer practical tips to help you take charge of your personal brand. You’ll learn how to market yourself by developing alliances and positioning your careers in order to contribute to the overall business development strategy of the firm. Using case studies, the program will focus on how to develop and implement a personal marketing plan to strengthen your professional connections and your position within your firm. You will also have the opportunity to create an individual “elevator” statement to communicate your brand to meet the professional image you wish to convey. You will come away from this session with clear examples and key resources to improve your own professional development plan.

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  • Branding Your Law Firm: Journey to the Center of Mindshare

    Bloomberg Law Reports

    Other authors
    • Steve Goodwin

  • The Big Idea - Reexamination Website

    Capital Ideas

    Discussion of the conception, design and implementation of The Reexamination Center, a knowledge web site developed for intellectual property law firm Sterne, Kessler, Goldstein & Fox.

    Other authors

  • Seals of Approval

    Capital Ideas

    This article examines how to select paper stocks while lowering your carbon footprint and making responsible choices that also make good business sense. It includes a quick guide to understanding green seals (FSC, PCF, CN).

Projects

  • Once in 50 Years - A Business Development Campaign

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    Award winning marketing campaign.

  • Treasurer, U.S. House of Representatives campaign

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Honors & Awards

  • 1st Place Practice Development

    Legal Marketing Association Your Honor Awards

  • 2nd Place Marketing on a Shoestring

    Legal Marketing Association Your Honor Awards

  • Winner, Big Idea

    Legal Marketing Association Capital Chapter Awards

    The Reexamination Center Web Site

  • Honorable Mention Promotional & Collateral Materials, Holiday Cards

    Legal Marketing Association Your Honor Awards

  • 2nd Place Website

    Legal Marketing Association Your Honor Awards

  • Honorable Mention Web Site

    PR News Digital PR Awards

    The Reexamination Center Web Site

  • 2nd Place Firm, Practice or Industry Web Site

    Legal Marketing Association Your Honor Awards

  • Merit, Mind + Muscle Web Site

    IABA Washington Silver Inkwell Awards

  • Excellence in Service Award

    Sterne, Kessler, Goldstein & Fox

  • 1st Place Websites

    Legal Marketing Association Your Honor Awards

  • Prize Winner 40th Anniversary Essay Contest

    Frederick Community College

Organizations

  • Legal Marketing Association

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