“I've had the pleasure of partnering with Tatiana on various campaigns in media, entertainment, sports, and tech since 2018. She's an incredible marketer who brings together strategic smarts and creative brilliance, and we both geek out over being innovative! Tatiana has always brought her A-game with her leadership and vision. What I really enjoy about her as a partner, is her ability to craft spot-on briefs and media campaigns, choosing the perfect channels and creative strategies that deliver real results. As an agency partner it allows us to hit the bullseye to perfection, because she takes the time to set us up for success. She knows how to engage audiences at every stage, from building awareness to driving conversions and uses data to ensure we're on the right track and on pace to get results. Tatiana is also a pro at bringing teams together. She gets everyone on the same page and working towards shared goals, creating a super collaborative and synergistic environment. Plus, her focus on KPIs keeps everyone on track. But what really sets Tatiana apart is her character. She's one of my all-time favorite colleagues, and anyone I introduce her to ends up loving her. Beyond her impressive skills and accolades, she's just an all-around great human being. As a leader, Tatiana inspires and motivates, fostering a creative and thriving work environment. I can't wait to team up with her on more awesome campaigns in the future!”
Tatiana Holifield
Los Angeles, California, United States
13K followers
500+ connections
About
โจ๐๐ ๐๐ฅ ๐๐ ๐๐ค๐โ๐ฅ ๐๐๐๐๐๐๐๐๐ ๐ช๐ ๐ฆ, ๐๐ฅ ๐จ๐ ๐โ๐ฅ ๐๐๐๐๐๐โฆ
Activity
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Great night at the opening of the music-inspired DTLA Cantina! Expanding the business and doing it in style. Thank you for the invite, Diversifiedโฆ
Great night at the opening of the music-inspired DTLA Cantina! Expanding the business and doing it in style. Thank you for the invite, Diversifiedโฆ
Liked by Tatiana Holifield
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Have multiple great open career opportunities at Front Office Sports: โ Head of People https://lnkd.in/eBnDY4X2 โ Director, Event Sponsorshipโฆ
Have multiple great open career opportunities at Front Office Sports: โ Head of People https://lnkd.in/eBnDY4X2 โ Director, Event Sponsorshipโฆ
Liked by Tatiana Holifield
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Let's elevate the voices and stories that matter! I'm excited to join the judging panel for this yearโs Shorty Awards for Impact. If you're pushingโฆ
Let's elevate the voices and stories that matter! I'm excited to join the judging panel for this yearโs Shorty Awards for Impact. If you're pushingโฆ
Liked by Tatiana Holifield
Experience
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Education
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Harvard Business School Executive Education
Harvard Business School Education Education - Advancing Women of Color in Leadership Program - 2024 Cohort
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Presented by National Association Multi-Ethnicity in Communications (NAMIC)
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Licenses & Certifications
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CMO Accelerator Programme in partnership w/ Microsoft & Bain
Cannes Lions International Festival of Creativity
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Volunteer Experience
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Advisory Committee Member
Project Transition
- Present 8 months
Economic Empowerment
Project Transition, founded by Marcellus Wiley (Former NFL All-Pro), educates and empowers underserved children. As an Advisory Group, we call on our friends to help expand the mission outside of our individual networks and beyond our borders.
Together, we can amplify out impact and ultimately create more success stories.
For more information on Project Transition, visit www.projecttransition.org. -
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Awards Judge
AICP (Association of Independent Commercial Producers)
- 1 year 1 month
Arts and Culture
Next Awards Judge
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Regional Advisory Board
America On Tech
- 1 year 5 months
Economic Empowerment
LA Regional Advisory Board Member:
AOT is a national nonprofit dedicated to decreasing the racial wealth gap by providing equitable pathways into technology. -
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Co Chair, Adweek Social Media Council
Adweek
- 1 year 11 months
Education
Iโm honored and excited to co-chair with Eric Toda the first-ever Social Media Council presented by Adweek.
We are a diverse group of forward-thinking marketers across various industries who want to help brands understand how social media impacts growth objectives in reaching customers in a digital world + we want to give other social media marketers the tools & support they need to flourish in this industry! -
Speaker
Social Fresh
- 5 years 9 months
Executive Speaker for several Social Fresh annual conferences - https://socialfresh.com/2021
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Member Board of Trustees
The Exchange at the Indianapolis Urban League
- 9 months
Civil Rights and Social Action
Indianapolis Urban League Announces New Board Officers and Directors INDIANAPOLIS, INDIANA, January 27, 2020 โ The Indianapolis Urban League is pleased to announce the election of new Board Officers for 2020-2021
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All-Star 2021 Host Committee - Co-Lead Digital Chair
National Basketball Association (NBA)
- 1 year 1 month
Arts and Culture
Digital Chair, Host Committee for the 2021 NBA All-Stars in Indianapolis, IN - postponed due to covid19
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Volunteer
Dress for Success Worldwide
- 1 year 5 months
Economic Empowerment
Lead career development workshops for women empowerment.
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Honors & Awards
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2018 Innovators & Disruptors Award - Digital & Social Media
New York On Tech & NBCUniversal
https://ida2018.splashthat.com
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Social Media Dream Team of the Year nomination
CableFax
http://www.cablefax.com/event/cablefax-digital-tech-awards-luncheon
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Best Digital Media Campaign
Cynopsis Social Good Awards
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Best Hashtag Promotion
Cable Faxie Award
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Outstanding Social Media During a Program
CablesFaxie Award
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TEAM Talent Lab Mentee
NBCUniversal
Elected to participate in NBCUniversal's TEAM Talent Lab Executive Mentor Program.
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ProMaxBDA Executive Mentor Program (Mentee)
ProMax
Elected to be a mentee in ProMax's Executive Mentor Program
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WICT Rising Leaders
Women In Cable Telecommunications
Honored as a 2012 Rising Leader
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WICT Cheryl Greene Fellowship Recipient
Women in Cable Telecommunications
The recipient of the Cheryl Greene Fellowship is selected based on the applicant's ability to most effectively demonstrate how she has helped the advancement of women in the workplace.
2012 WICT Rising Leaders:
https://www.wict.org/programs/rlp/Pages/2012RisingLeaders.aspx#.WCqDm9zR5W0
Organizations
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Council of Urban Professionals (CUP)
Fellow - LA 2023 Cohort
- PresentCUPโs mission is to inspire, elevate and empower the next generation of diverse women, business and civic leaders.
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NAMIC Executive Leadership Development Program (ELDP)
Class of XVII
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Black Professional Alliance at NBCUniversal
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-Co-Chair, Communications and Social Media Strategy
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ProMaxBDA
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Recommendations received
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LinkedIn User
4 people have recommended Tatiana
Join now to viewMore activity by Tatiana
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Hollywood ๐ค YouTube | This take is *chef's kiss* It's also a great example of Hollywood adjusting with the times in order to maintain interestโฆ
Hollywood ๐ค YouTube | This take is *chef's kiss* It's also a great example of Hollywood adjusting with the times in order to maintain interestโฆ
Liked by Tatiana Holifield
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๐จ OPPORTUNITY ALERT โผ๏ธ Come work with me & the best team in the world as the Director of Social Media Marketing at the GRAMMYs / Recording Academy!โฆ
๐จ OPPORTUNITY ALERT โผ๏ธ Come work with me & the best team in the world as the Director of Social Media Marketing at the GRAMMYs / Recording Academy!โฆ
Liked by Tatiana Holifield
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Social Media Manager applicants when they find out the role will be supported by a creative team โจ and โจ community management team โจ and โจ automatedโฆ
Social Media Manager applicants when they find out the role will be supported by a creative team โจ and โจ community management team โจ and โจ automatedโฆ
Liked by Tatiana Holifield
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sweetgreen turns 17 today. I never thought I would end up in food, but thanks to Jonathan Neman and Nicolas Jammet, Iโm grateful to be part of theโฆ
sweetgreen turns 17 today. I never thought I would end up in food, but thanks to Jonathan Neman and Nicolas Jammet, Iโm grateful to be part of theโฆ
Liked by Tatiana Holifield
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