About
Ted advises senior executives at the world's largest retail, consumer services, and…
Activity
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Marketing is changing. Every day, 15% of queries have never been searched before Other insights from Google's first Private Equity Summit. ▶…
Marketing is changing. Every day, 15% of queries have never been searched before Other insights from Google's first Private Equity Summit. ▶…
Liked by Ted Buell
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Eight years ago, I started my journey at Facebook/Meta and Matthew Berman was there. Today, I had the privilege of visiting a Google office for the…
Eight years ago, I started my journey at Facebook/Meta and Matthew Berman was there. Today, I had the privilege of visiting a Google office for the…
Liked by Ted Buell
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What a week for JustAnswer's partnership with Google! I had the incredible opportunity to meet Shaq and spend quality time with many Google…
What a week for JustAnswer's partnership with Google! I had the incredible opportunity to meet Shaq and spend quality time with many Google…
Liked by Ted Buell
Experience
Education
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The University of Chicago - Booth School of Business
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Activities and Societies: Dean's Student Admissions Committee (DSAC), Hi-Tech Group, Marketing Group, Management Consulting Group
• Concentrations in Strategy, Marketing, and Economics
• Elected to Dean's Student Admissions Committee (DSAC) -
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Activities and Societies: Madison House Volunteer Organization, Chi Phi Fraternity
• Concentration in Management Systems
• Recognized for 100 Hours of Service at Madison House Volunteer Organization
Publications
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Embracing the digital transformation of the path to purchase
Modern Retail
Digital adoption and growth rates have been growing at an unprecedented pace. Learn how to drive your digital transformation journey with always-on insights, craft a successful omnichannel strategy, flex to demand with automation and make data-driven decisions.
Other authorsSee publication -
What to consider for our return to stores
Boston Consulting Group
The pandemic has accelerated certain behaviors that will continue to stick. As we enter this new normal, we posed the question to customers: what will inspire you to do in-store shopping? We found four motivators for this that retailers should consider for their go-forward strategies.
Other authorsSee publication -
Four Strategies to Win New Customers Online
Boston Consulting Group
The pandemic continues to drive behavioral changes across the retail industry. Last summer, Google and BCG launched a series of surveys across retail categories to see how the consumer path to purchase was evolving. In early 2021, we conducted a follow-up survey to look at the full extent of the changes over the course of 2020. The survey asked approximately 12,800 US consumers about their most recent shopping trip for a specific category over the past 6 to 12 months.
Other authorsSee publication -
Attracting Wireless Customers Who Are Ready for a Change
BCG
Decision making has evolved for consumers in the wireless space, with digital touchpoints driving significant business impact. Learn more about how to drive awareness, message value and focus on key marketing channels to grow category share.
Other authorsSee publication -
Google is Here to Help Retailers Standout
Trend Hunter
Newly expanded shopping formats, like curbside, ecommerce, and click-and-collect, have been embraced by consumers and become a significant share of retailer's earning reports in 2020. Learn how Google can drive your full funnel, omnichannel retail strategy for the holiday season and beyond.
Other authorsSee publication -
Winning Over the Holiday Consumer
BCG
The pandemic has upended the retail industry. To see how the consumer path to purchase is evolving, Google and BCG have launched a series of surveys. The first survey looks at key changes in consumer buying patterns to help retailers get ready for the holiday season. We plan to conduct follow-up surveys to understand how consumers’ decision making evolves as the crisis unfolds, holiday shopping begins, and the US elections conclude.
Other authorsSee publication -
Delivering Business Outcomes Through Better Measurement
eMarketer
2020 has been a transformative year for retail. From how and where consumers shop to what they purchase, we’ve seen significant shifts in consumer behavior. These shifts have moved five years forward in consumer digital adoption in eight weeks. With e-commerce sales increasing 18% in 2020, one thing is clear—digital plays a big role in influencing consumer behavior.
More activity by Ted
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Earlier this month, I had the opportunity to attend LeadsCon and present How AI is Changing the Lead to Purchase Journey. It's exciting to see how…
Earlier this month, I had the opportunity to attend LeadsCon and present How AI is Changing the Lead to Purchase Journey. It's exciting to see how…
Shared by Ted Buell
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