Ted Buell

Digital adoption and growth rates have been growing at an unprecedented pace. Learn how to drive your digital transformation journey with always-on insights, craft a successful omnichannel strategy, flex to demand with automation and make data-driven decisions.

The pandemic has accelerated certain behaviors that will continue to stick. As we enter this new normal, we posed the question to customers: what will inspire you to do in-store shopping? We found four motivators for this that retailers should consider for their go-forward strategies.

The pandemic continues to drive behavioral changes across the retail industry. Last summer, Google and BCG launched a series of surveys across retail categories to see how the consumer path to purchase was evolving. In early 2021, we conducted a follow-up survey to look at the full extent of the changes over the course of 2020. The survey asked approximately 12,800 US consumers about their most recent shopping trip for a specific category over the past 6 to 12 months.

Decision making has evolved for consumers in the wireless space, with digital touchpoints driving significant business impact. Learn more about how to drive awareness, message value and focus on key marketing channels to grow category share.

Newly expanded shopping formats, like curbside, ecommerce, and click-and-collect, have been embraced by consumers and become a significant share of retailer's earning reports in 2020. Learn how Google can drive your full funnel, omnichannel retail strategy for the holiday season and beyond.

The pandemic has upended the retail industry. To see how the consumer path to purchase is evolving, Google and BCG have launched a series of surveys. The first survey looks at key changes in consumer buying patterns to help retailers get ready for the holiday season. We plan to conduct follow-up surveys to understand how consumers’ decision making evolves as the crisis unfolds, holiday shopping begins, and the US elections conclude.

2020 has been a transformative year for retail. From how and where consumers shop to what they purchase, we’ve seen significant shifts in consumer behavior. These shifts have moved five years forward in consumer digital adoption in eight weeks. With e-commerce sales increasing 18% in 2020, one thing is clear—digital plays a big role in influencing consumer behavior.