About
I am the VP Marketing Operations at Feeding America, the nation's largest domestic…
Articles by Francis "Ted"
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Pay-for-Peformance - How much transparency?
Pay-for-Peformance - How much transparency?
By Francis "Ted" Fay
Contributions
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What do you do if your landing page is not generating leads?
Recognize that a landing page is not a single point. What has changed or could change? Think of audience/action to your page, and action/conversion on page. Finally the quality of leads from conversions. - Upstream impressions/clicks? Are you outranked? Has search changed? Digital ad performance or target shifted? - Downstream - lead performance? A drop may be OK if quality increases, or targeting may be too narrow. - On page - "always be testing", and consider that A/B or other variate testing may not fit. "testing" may be going live and measuring. If can get stat sig on tests, certainly do that. - What's changed in the tech and the market? i.e., do AI assisted search / rich search results answer the question you had been using?
Activity
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Marketing leaders are expected to plan, execute, and optimize their channel strategy—not to mention tactics and spend—in the midst of a complex…
Marketing leaders are expected to plan, execute, and optimize their channel strategy—not to mention tactics and spend—in the midst of a complex…
Liked by Francis "Ted" Fay
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Good things come in...Five?! Big high 🖐 and congrats to the team at Wpromote for the most nominations across any agency for the Google Agency…
Good things come in...Five?! Big high 🖐 and congrats to the team at Wpromote for the most nominations across any agency for the Google Agency…
Liked by Francis "Ted" Fay
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September is Hunger Action Month and September 10 is Hunger Action Day! Wear your orange proudly and check out other actions you can do to help fight…
September is Hunger Action Month and September 10 is Hunger Action Day! Wear your orange proudly and check out other actions you can do to help fight…
Liked by Francis "Ted" Fay
Experience
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Education
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September is Hunger Action Month and today is Hunger Action Day! I am wearing orange to raise awareness for the issue of hunger. Join me in movement…
September is Hunger Action Month and today is Hunger Action Day! I am wearing orange to raise awareness for the issue of hunger. Join me in movement…
Liked by Francis "Ted" Fay
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The work continues. If your belief system holds that the serving your neighbors in need or leaving the world better than you found it is…
The work continues. If your belief system holds that the serving your neighbors in need or leaving the world better than you found it is…
Shared by Francis "Ted" Fay
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Today on #HungerActionDay, Feeding America has released its third Elevating Voices: Insights Report. This nationally representative survey…
Today on #HungerActionDay, Feeding America has released its third Elevating Voices: Insights Report. This nationally representative survey…
Liked by Francis "Ted" Fay
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A little over two years ago, I picked up a camera because my son was on the way, and I wanted to capture his childhood. Today (despite a horrible…
A little over two years ago, I picked up a camera because my son was on the way, and I wanted to capture his childhood. Today (despite a horrible…
Liked by Francis "Ted" Fay
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Harris Eyre MD PhD, Kana Enomoto and Andy Moose - thank you for this important contribution via the World Economic Forum that outlines some of the…
Harris Eyre MD PhD, Kana Enomoto and Andy Moose - thank you for this important contribution via the World Economic Forum that outlines some of the…
Liked by Francis "Ted" Fay
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September is Hunger Action Month! This year Feeding America is introducing Spanish content that invites our Lantine supporters to learn how hunger…
September is Hunger Action Month! This year Feeding America is introducing Spanish content that invites our Lantine supporters to learn how hunger…
Liked by Francis "Ted" Fay
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