About
With a legacy spanning two decades, I've been guiding numerous individuals and businesses…
Articles by Teresa
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Redefining Teamwork Through the Lens of DE&I: Unlocking True Collaboration
Redefining Teamwork Through the Lens of DE&I: Unlocking True Collaboration
By Teresa Caro, MBA, ACC
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Navigating the C-Suite Minefield: Why New Leaders Face an Uphill Battle
Navigating the C-Suite Minefield: Why New Leaders Face an Uphill Battle
By Teresa Caro, MBA, ACC
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Decoding the Investment: How Much Should You Invest in Executive Coaching?
Decoding the Investment: How Much Should You Invest in Executive Coaching?
By Teresa Caro, MBA, ACC
Contributions
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How can you use thought leadership to build trust with your audience?
The quest to be authentic is filled with cognitive dissonance. 1. Many fear exposing personal data and thoughts on social media while desiring to be thought leaders. 2. Imposter syndrome creeps in, making it hard to be authentic. Yet, people connect with authenticity. It's saying, "I've faced failures and learned." 3. In coaching, prospective clients want to hear about our experiences. Yet, coaching is about creating a space where clients feel safe to explore their path. It's not about showcasing expertise but being real, sharing stories, and fostering an environment for clients themselves to be authentic. In sum, being authentic is critical for many reasons, but so very hard to do it and do it right.
Experience
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Education
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Licenses & Certifications
Volunteer Experience
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Next OnBoard Mentor
OnBoard Inc.
- Present 1 year 6 months
Our promise to Next OnBoard members is to have a robust mentorship program – it is consistently rated as one of the most meaningful benefits of their membership. As mentors, we play an important role in guiding and influencing the careers of early-to-mid-career professional women.
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UGA Digital Marketing Executive Board Member
University of Georgia - Terry College of Business
- 4 years 1 month
Education
The Board works with area marketing leaders, UGA faculty, and students to develop programs that support the Terry College of Business.
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Honors Mentor
Georgia State University - J. Mack Robinson College of Business
- 1 year 9 months
Education
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Advisory Board Member
GRMA C-Suite Forum
- 2 years 2 months
Education
The GRMA provides C-level leaders with connections and expertise that inspires them to pursue transformative strategic growth for their consumer-facing organizations. The GRMA accomplishes this by empowering its members with continuous networking platforms and relevant resources such as the Annual Executive Leadership Forum. As a founding member of the Advisory Board for the Finance Financial Forum, I contribute to programming and speakers, and help with recruiting new members.
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Troop Leader
Girl Scouts of the USA
- 5 years 10 months
Children
Through the Girl Scout Leadership Experience (GSLE), help girls develop their leadership skills on an individual or group basis.
- Provide marketing and sales guidance for the world's largest girl-led business
- Complete Daisy, Brownie, and Junior Journeys and 2018 Bronze Award
- Empower girls to lead activities, learn by doing, and cooperate with others
- Express ideas and facts clearly and accurately to a varied group of elementary-school-aged girls -
Advisory Board Member
Frost & Sullivan
- 1 year 7 months
Education
Marketing Impact 2025 is the one event where strategic and tactical marketing leaders gather to be inspired and inspire others in the pursuit of a complete reinvention of marketing. As a member of the Frost & Sullivan Advisory Board, I help with programming the event and searching for speakers. I also present at the conference and participate in webinars.
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President
Atlanta Interactive Marketing Association
- 2 years 1 month
Science and Technology
Worked collaboratively with key leaders such as Dave Williams and Jeff Hilimire to rejuvenate the AiMA organization. AiMA's focus is to shine a spotlight on the great digital work being done in Atlanta in order to attract and retain the best digital resources. Through our efforts we created a thriving organization with record event attendance that continues to be the leading digital organization in Atlanta today.
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AMA AMY Awards Event Chair
American Marketing Association
- 2 years 2 months
Education
For 61 years, the Atlanta Marketer of the Year Awards, presented by AMA Atlanta, have celebrated more than just great creative - they rewarded companies that crafted innovative strategies, unforgettable campaigns and produced outstanding results. Each year, the AMY Awards recognizes companies and individuals who’ve made their mark on the Atlanta marketing scene during the previous calendar year. Winners in each category will be honored with an AMY Awards Red Pencil.
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AiMA Social Media Special Interest Group
Atlanta Interactive Marketing Association (AIMA)
- 1 year 1 month
Education
Collaborated with programming board to create rich content for AiMA's social media special interest group.
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Member Of The Board Of Advisors
Isipho
- 1 year 1 month
Poverty Alleviation
Isipho was founded by Miranda Lynch to help the people of iNzinga, South Africa create a better, self-sustaining future. As a member of the original board, I provided input into brand positioning and marketing as well as funding.
Publications
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Liminal Customer Engagement in Transition
We chose the name “Liminal” for this report because it describes a state of being in flux - on the threshold of something new. To us, the word liminal does a superb job of describing the continuing evolution of how consumers choose to engage with a brand. To say the least, the number of places where your customers can - or may want to - engage
with your brand has exploded, even in the last two to three years.
What used to be a mere handful of options, such as the telephone or postal…We chose the name “Liminal” for this report because it describes a state of being in flux - on the threshold of something new. To us, the word liminal does a superb job of describing the continuing evolution of how consumers choose to engage with a brand. To say the least, the number of places where your customers can - or may want to - engage
with your brand has exploded, even in the last two to three years.
What used to be a mere handful of options, such as the telephone or postal mail, first began to expand with the dawn of the Internet era to include corporate websites and email. However, the roster of ways customers can engage with you seems to increase inexorably. Today, consumers can “Like” a brand on Facebook, post a video about a product on YouTube, or broadcast a complaint about your company to their followers on Twitter. While some customers continue to use older channels, others are using channels such as these to publicize the relationship between customer and brand beyond the private interactions that used to typify the brand/customer relationship.
Liminal helps you to pick the right combinations to satisfy your customers’ immediate needs and make them loyal.Other authors -
Projects
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Liminal: Customer Engagement in Transition
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As CMO's of Fortune 50 organizations were grappling with what is the value of a Facebook fan, we decided to instead focus on the value of an engaged consumer. We chose the name “Liminal” for this report because it describes a state of being in flux - on the threshold of something new. To us, the word liminal does a superb job of describing the continuing evolution of how consumers choose to engage with a brand.
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Honors & Awards
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1st Place Winners - 2017 UGA's Terry College of Business Digital Marketing Competition
UGA Terry College of Business Digital Marketing Competition
Project descriptionUGA Terry College of Business each year runs a Digital Marketing Competition where ~120 students on 30 teams are required to create a digitally-focused integrated marketing campaign. Students are asked to use their creativity and ability to think strategically and analytically to create a campaign that ensures the client achieves its desired objective.
The client case study for the 2017 Digital Marketing Competition focused on Moe's Southwest Grill. The final…Project descriptionUGA Terry College of Business each year runs a Digital Marketing Competition where ~120 students on 30 teams are required to create a digitally-focused integrated marketing campaign. Students are asked to use their creativity and ability to think strategically and analytically to create a campaign that ensures the client achieves its desired objective.
The client case study for the 2017 Digital Marketing Competition focused on Moe's Southwest Grill. The final presentation is judged, by the client, on the "big idea," storytelling capabilities, presentation skills, strategy creation, ability to budget and several other challenging criteria.
The student team, Doing The Moe'st, paired with industry professional, Coach Teresa Caro, were awarded 1st place in the competition. -
2nd Place Winners - 2015 UGA's Terry College of Business Digital Marketing Competition
Terry College of Business - University of Georgia
UGA Terry College of Business each year runs a Digital Marketing Competition where ~75 students on 20 teams are required to create a digitally-focused integrated marketing campaign. Students are asked to use their creativity and ability to think strategically and analytically to create a campaign that ensures the client achieves its desired objective.
The client case study for the 2015 Digital Marketing Competition centered around the re-launch of Crowne Plaza Hotel and its "Always On"…UGA Terry College of Business each year runs a Digital Marketing Competition where ~75 students on 20 teams are required to create a digitally-focused integrated marketing campaign. Students are asked to use their creativity and ability to think strategically and analytically to create a campaign that ensures the client achieves its desired objective.
The client case study for the 2015 Digital Marketing Competition centered around the re-launch of Crowne Plaza Hotel and its "Always On" platform. The final presentation is judged, by the client, on the "big idea," storytelling capabilities, presentation skills, strategy creation, ability to budget and several other challenging criteria.
2nd Place Winners: Team Teresa's UGA Marketeers
Grace Hulett - 2015
Erin Miller - 2015
Christy Waldrop - 2015
Lindsey Wesloski - 2015 -
Atlanta Business Chronicle Marketing Award for Excellence (MAX)
Georgia State University's Marketing Round Table
The 1998 MAX Awards recognize excellence in product, service and marketing innovations developed and launched during 1997 by Georgia-based companies. The entries were judged by GSU's Marketing Round Table, comprised of senior marketing executives representing nearly 30 of Atlanta's major businesses and organizations.
Organizations
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OnBoard
Marketing and Sponsorship Committees
- PresentOnBoard, formerly the Board of Directors Network (BDN), was founded in 1993 by Margaret “Peggy” (Espinda) LaFreniere. Inspired by a conference put on by The International Alliance for Women regarding women on boards, Peggy and the 37 other charter members started OnBoard. The initial focus was on increasing the number of women on corporate boards of both public and private companies. The mission later expanded to include women in leadership positions because those women were in the best…
OnBoard, formerly the Board of Directors Network (BDN), was founded in 1993 by Margaret “Peggy” (Espinda) LaFreniere. Inspired by a conference put on by The International Alliance for Women regarding women on boards, Peggy and the 37 other charter members started OnBoard. The initial focus was on increasing the number of women on corporate boards of both public and private companies. The mission later expanded to include women in leadership positions because those women were in the best position to fill the pipeline of qualified women to serve on corporate boards.
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GRMA
Advisory Board Member
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Mediapost Social Media Insider Summit
Advisory Board Member
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