“In short: Much of what I know about the science of marketing, and the architecture required to create marketing impact - I learned from working with Terry Flaherty. Nicknamed "the Professor" for his ability to take high concepts and distill them down to translatable and digestible content pieces, Terry is a wealth of knowledge and skill that I hope to continue learning from and working with for a long time to come. ”
About
I am a senior research director at Forrester Research (SiriusDecisions Product Line) with…
Contributions
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You're struggling to improve lead quality. How can you optimize your lead scoring algorithms effectively?
There is zero correlation between the engagement of a single person and propensity to buy. A person that downloads 6 white papers is not 3X more likely to buy than someone who downloads 2. What is a great indicator of propensity/quality is seeing that there are multiple people engaged from the buying group. i.e. seeing that 3 people from buying group have engaged is a very strong indicator of propensity to buy compared to just a single person.
Activity
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What could possibly be better than hanging out on a yacht with your peers on a nice fall evening, enjoying drinks/appetizers, and TALKING ABOUT…
What could possibly be better than hanging out on a yacht with your peers on a nice fall evening, enjoying drinks/appetizers, and TALKING ABOUT…
Shared by Terry Flaherty
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Nobody will remember: - your salary - how “busy” you were - how many hours you worked People will remember: - how you spelled it Lean Data or Ops…
Nobody will remember: - your salary - how “busy” you were - how many hours you worked People will remember: - how you spelled it Lean Data or Ops…
Liked by Terry Flaherty
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A common question that candidates ask is - Why did I join #Chargebee? Apart from setting sales records with a market-leading product in a large and…
A common question that candidates ask is - Why did I join #Chargebee? Apart from setting sales records with a market-leading product in a large and…
Liked by Terry Flaherty
Experience
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Recommendations received
6 people have recommended Terry
Join now to viewMore activity by Terry
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I'm very pleased and grateful to present a recent case study from Pure Storage Japan.
I'm very pleased and grateful to present a recent case study from Pure Storage Japan.
Liked by Terry Flaherty
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We started our partnership with 6sense almost two years ago. It was a cross team effort involving Marketing Demand and Ops, Sales, Sales Enablement…
We started our partnership with 6sense almost two years ago. It was a cross team effort involving Marketing Demand and Ops, Sales, Sales Enablement…
Liked by Terry Flaherty
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John A. Steinert always has great things to say.. but this article is the absolute top of the list of all insight delivered from John. Brilliant…
John A. Steinert always has great things to say.. but this article is the absolute top of the list of all insight delivered from John. Brilliant…
Shared by Terry Flaherty
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"My CRO colleagues are saying 6sense and DemandBase platforms may not be worth the money they’re spending." (from a CMO prospect of ours). ⛳ When…
"My CRO colleagues are saying 6sense and DemandBase platforms may not be worth the money they’re spending." (from a CMO prospect of ours). ⛳ When…
Liked by Terry Flaherty
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Thrilled to share that I'll be speaking at the upcoming webinar, "Innovation Inside Out: Bringing Buying Groups to Life at Palo Alto Networks,"…
Thrilled to share that I'll be speaking at the upcoming webinar, "Innovation Inside Out: Bringing Buying Groups to Life at Palo Alto Networks,"…
Liked by Terry Flaherty
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