Gregg L. Witt💡

Marketers, especially those on social media, have been obsessed with reaching out to millennials for several years. However, it’s now time to expand those outreach efforts to include Gen Z—those born between 1995 and around 2010.

regg Witt is a youth-marketing strategist and trend analyst who helps consumer brands stay in touch with teens and young adults, a group that represents a quarter of the U.S. population.

Gen Z prefers Snapchat, Instagram and VSCO, while millennials visit Facebook daily. "I think a key differentiator that I use internally and externally, is that millennials are parents. They've scooted up the chain," says Gregg Witt, Executive VP of Youth Marketing at Motivate Inc., an agency that helps connect brands with tweens, teens and young adults.

Motivate Youth EVP, Gregg Witt, weighs in on the best ways for brands to devcelop makreting strategies to reach Generation Z. Create a feedback loop through consistent, honest conversations is one of the best, if not the only way, to build relationships with Gen Z and learn more about them. Read more..

The league was also aware that nothing had boosted people’s investment in the sport quite like fantasy football, which incentivizes fans to pay attention to several games every week. “It is an incredible mechanism if you are trying to create an addiction to football at a young age,” says Gregg Witt, the executive vice president of youth marketing at Motivate Inc., another Southern California agency. So the NFL asked Brandissimo to help connect kids with NFL Rush Fantasy, the first such game… Show more

The league was also aware that nothing had boosted people’s investment in the sport quite like fantasy football, which incentivizes fans to pay attention to several games every week. “It is an incredible mechanism if you are trying to create an addiction to football at a young age,” says Gregg Witt, the executive vice president of youth marketing at Motivate Inc., another Southern California agency. So the NFL asked Brandissimo to help connect kids with NFL Rush Fantasy, the first such game created by a pro league aimed exclusively at young children. Show less

Gen Z consumers​ have been raised on social media and community, and instantly distrust any brand voice that's not perceived to be authentic, Witt says. Involvement is key to connecting with this age group: "The primary way to connect to Gen Z is peer to peer, really involving them in your brand, your product development and making them feel part of."

Want to target the younger demographic? These are the top 11 youth marketers you need to follow.

Call them niche markets…call them hard to reach customers…regardless of titles, customer segments based on ethnicity, age group, background and even gender are undoubtedly powerful and influential. In marketing’s quest to better personalize and tailor messaging to customers and prospects, these influential customer segments have been approached with a barrage of generalized and often ineffective campaigns