About
Gregg L. Witt is a senior marketing strategist and youth culture specialist. Gregg has an…
Articles by Gregg L.
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Launching a New Gen Z-Focused Brand? 5 Social Media Missteps to Avoid. Heavy Metal Social Media Warning Label, and More!
Launching a New Gen Z-Focused Brand? 5 Social Media Missteps to Avoid. Heavy Metal Social Media Warning Label, and More!
By Gregg L. Witt💡
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AI-Influencers: Future-Proof Your Youth and Creator Marketing by Mastering 5 Key Aspects of Game Character Design, and More!
AI-Influencers: Future-Proof Your Youth and Creator Marketing by Mastering 5 Key Aspects of Game Character Design, and More!
By Gregg L. Witt💡
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Building Brand Trust in the Age of Gen Z: Navigating the Shift from Mediocre to Relevant, Sellout Culture, and More!
Building Brand Trust in the Age of Gen Z: Navigating the Shift from Mediocre to Relevant, Sellout Culture, and More!
By Gregg L. Witt💡
Contributions
Activity
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For a brand message to have any real impact and to influence behavior, it must advance a relevant higher purpose, cause, or belief system that people…
For a brand message to have any real impact and to influence behavior, it must advance a relevant higher purpose, cause, or belief system that people…
Liked by Gregg L. Witt💡
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Part 2 of the Track Limits London trip just wrapped up. Not as long, but still productive. Swish Goswami & Henok (Henny) Yeshanew had the chance to…
Part 2 of the Track Limits London trip just wrapped up. Not as long, but still productive. Swish Goswami & Henok (Henny) Yeshanew had the chance to…
Liked by Gregg L. Witt💡
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Our first-ever Big LGBTQ+ and Ally Dinner at The Children's Media Conference was a huge success. Over 50 people turned out, raising money for…
Our first-ever Big LGBTQ+ and Ally Dinner at The Children's Media Conference was a huge success. Over 50 people turned out, raising money for…
Liked by Gregg L. Witt💡
Experience
Education
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Winona Senior High
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Publications
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Gregg Witt Makes Top 10 List of Gen Z Experts You Should Be Following
Forbes Magazine
Marketers, especially those on social media, have been obsessed with reaching out to millennials for several years. However, it’s now time to expand those outreach efforts to include Gen Z—those born between 1995 and around 2010.
regg Witt is a youth-marketing strategist and trend analyst who helps consumer brands stay in touch with teens and young adults, a group that represents a quarter of the U.S. population.
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GENERATION Z: A PRIMER ON THEIR SHOPPING AND FASHION HABITS
Fashionista
Gen Z prefers Snapchat, Instagram and VSCO, while millennials visit Facebook daily. "I think a key differentiator that I use internally and externally, is that millennials are parents. They've scooted up the chain," says Gregg Witt, Executive VP of Youth Marketing at Motivate Inc., an agency that helps connect brands with tweens, teens and young adults.
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How to Build a Marketing Campaign that Appeals to Generation Z
Forbes Magazine
Motivate Youth EVP, Gregg Witt, weighs in on the best ways for brands to devcelop makreting strategies to reach Generation Z. Create a feedback loop through consistent, honest conversations is one of the best, if not the only way, to build relationships with Gen Z and learn more about them. Read more..
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Hooked for Life: Gregg Witt Weighs in on the Power of NFL's Youth Marketing
Huffington Post
The league was also aware that nothing had boosted people’s investment in the sport quite like fantasy football, which incentivizes fans to pay attention to several games every week. “It is an incredible mechanism if you are trying to create an addiction to football at a young age,” says Gregg Witt, the executive vice president of youth marketing at Motivate Inc., another Southern California agency. So the NFL asked Brandissimo to help connect kids with NFL Rush Fantasy, the first such game…
The league was also aware that nothing had boosted people’s investment in the sport quite like fantasy football, which incentivizes fans to pay attention to several games every week. “It is an incredible mechanism if you are trying to create an addiction to football at a young age,” says Gregg Witt, the executive vice president of youth marketing at Motivate Inc., another Southern California agency. So the NFL asked Brandissimo to help connect kids with NFL Rush Fantasy, the first such game created by a pro league aimed exclusively at young children.
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Marketing to Gen Z: It's About Involvement
American Marketing Association
Gen Z consumers have been raised on social media and community, and instantly distrust any brand voice that's not perceived to be authentic, Witt says. Involvement is key to connecting with this age group: "The primary way to connect to Gen Z is peer to peer, really involving them in your brand, your product development and making them feel part of."
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Gregg Witt Named Inc. Magazine's Top 5 Youth Marketer to Follow
Inc. Magazine
Want to target the younger demographic? These are the top 11 youth marketers you need to follow.
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Speaker: Brand Relevancy in Youth Hidden Markets: The New Focus on Hyper-Segmentation and Multicultural Localization
CMO Summit
Call them niche markets…call them hard to reach customers…regardless of titles, customer segments based on ethnicity, age group, background and even gender are undoubtedly powerful and influential. In marketing’s quest to better personalize and tailor messaging to customers and prospects, these influential customer segments have been approached with a barrage of generalized and often ineffective campaigns
Projects
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Walt Disney World: Tween Social Media and Digital Marketing Strategy
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Created a social, digital and youth marketing strategy targeting Millennial and Generation Z to drive intent to visit one of the six parks that comprise Walt Disney World (Magic Kingdom, Animal Kingdom, EPCOT, Disney Hollywood Studio, Typhoon Lagoon & Blizzard Beach)
Utilizing YouthVine™ we led a multi-faceted Gen Z research exploration, including ethnographic research, user studies, and co-creation exercises to better understand how Gen Z and younger Millennials use social media in the…Created a social, digital and youth marketing strategy targeting Millennial and Generation Z to drive intent to visit one of the six parks that comprise Walt Disney World (Magic Kingdom, Animal Kingdom, EPCOT, Disney Hollywood Studio, Typhoon Lagoon & Blizzard Beach)
Utilizing YouthVine™ we led a multi-faceted Gen Z research exploration, including ethnographic research, user studies, and co-creation exercises to better understand how Gen Z and younger Millennials use social media in the Walt Disney World experience and/or learn more about a planned visit to the Disney Parks.
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For years, living with a chronic illness made me believe running—let alone completing a 5K—was impossible. Exercise used to mean chronic pain or…
For years, living with a chronic illness made me believe running—let alone completing a 5K—was impossible. Exercise used to mean chronic pain or…
Liked by Gregg L. Witt💡
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Calling all Rutgers University School of Communication and Information communication major alums! We have officially launched our 2024-2025 #BeCOMM…
Calling all Rutgers University School of Communication and Information communication major alums! We have officially launched our 2024-2025 #BeCOMM…
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❗ Announcement ❗ We are excited to share that NBA Equity is changing its name to NBA Investments and have a new logo! We are keeping our…
❗ Announcement ❗ We are excited to share that NBA Equity is changing its name to NBA Investments and have a new logo! We are keeping our…
Liked by Gregg L. Witt💡
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The upcoming White House Creator Economy Summit just got 10x more exciting! Most presidential candidates have years to build name recognition, share…
The upcoming White House Creator Economy Summit just got 10x more exciting! Most presidential candidates have years to build name recognition, share…
Liked by Gregg L. Witt💡
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Nothing like drinking champagne after reaching a podium with K-Swiss sneaker glass.. 🍾🏎️🏁 shoutout to the Mclaren drivers Lando Norris and Oscar…
Nothing like drinking champagne after reaching a podium with K-Swiss sneaker glass.. 🍾🏎️🏁 shoutout to the Mclaren drivers Lando Norris and Oscar…
Liked by Gregg L. Witt💡
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The Kamala content tho 🤣 https://lnkd.in/ds5fWXs2 Even though Kendrick’s “Not Like Us” peaked last month, I’m gonna watch it to see if it makes a…
The Kamala content tho 🤣 https://lnkd.in/ds5fWXs2 Even though Kendrick’s “Not Like Us” peaked last month, I’m gonna watch it to see if it makes a…
Liked by Gregg L. Witt💡
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TL;DR: The iPhone SE 2025 - Apple's Hidden Gem With the launch of Apple Intelligence, Apple is gearing up for an AI-first smartphone era. The…
TL;DR: The iPhone SE 2025 - Apple's Hidden Gem With the launch of Apple Intelligence, Apple is gearing up for an AI-first smartphone era. The…
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After nearly six years at British Airways, the time has come for me to depart on a new adventure… but I’m not going too far! I’m beyond excited to…
After nearly six years at British Airways, the time has come for me to depart on a new adventure… but I’m not going too far! I’m beyond excited to…
Liked by Gregg L. Witt💡
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Excellent! I was immediately drawn into this story-scene brilliantly created by artist & photographer Laura Farrell
Excellent! I was immediately drawn into this story-scene brilliantly created by artist & photographer Laura Farrell
Liked by Gregg L. Witt💡
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