Toby Barnes

Generative AI model for Alexa

Retail concept and global store launch

Best Retail Experience Of 2018: Nike House Of Innovation 000 (Forbes)

https://sneakernews.com/2018/11/14/nike-new-york-city-nyc-store-650-5th-avenue/

Concept Development
Retail Strategy
Retail Design
Service Design

Nike Retail Flagship Store, Shanghai & NYC

Nike+ athletes all-access pass to Nike's most coveted products and events via one seamless sign-on. It offers members a personal store stocked with performance product recommendations and reserved invitations to their favorite sneakers. Combining these offerings, the app serves every step of an athletic life — from competition to training to sport-style — propelling members towards their potential.

Now with retail mode.

Concept
Retail Strategy
Service and Product Design

The first “Nike Live” concept, Nike by Melrose is built on data and driven by digital. The store checks many of the boxes of what physical retail needs to be in 2018 and beyond - Localized, Digitized, Personalized, Humanized, Socialized:

Nov 2015 – Present

Project descriptionAKQA has been working with Nike DTC and Retail Brand Categories to create Trial Zone – a global platform of immersive in-store product trial experiences, starting with the Basketball and Running categories.

Nike+ Basketball Trial Zone lets consumers test-out their shoes in iconic basketball courts, Dyckman Park in Washington Heights and Brooklyn Bridge Park. Meanwhile, Nike+ Running takes consumers on a 90-second run through Central Park or… Show more

Nov 2015 – Present

Project descriptionAKQA has been working with Nike DTC and Retail Brand Categories to create Trial Zone – a global platform of immersive in-store product trial experiences, starting with the Basketball and Running categories.

Nike+ Basketball Trial Zone lets consumers test-out their shoes in iconic basketball courts, Dyckman Park in Washington Heights and Brooklyn Bridge Park. Meanwhile, Nike+ Running takes consumers on a 90-second run through Central Park or Battery Park.

The interactive spaces are equipped with motion sensors, cameras, speakers, high-definition TV displays, and controlled by the in-store athlete using an iPad application. Trial Zone launches today with the grand opening of Nike’s NYC SoHo flagship store. Show less

Nike Training Club – Over 100 full body workouts inspired by top Nike athletes and designed by NTC Master Trainers, N+TC will help you track progress, stay motivated and train better.

New Design, New Build, New Features.
Released simultaneously for IOS and Android.
Integrating nike+ services and Nike+ Running into the core experience.
Ongoing Fitness Programs - a 4 week intense framework of training that combines yoga, workouts from pro athletes and nike trainers.
Available… Show more

Nike Training Club – Over 100 full body workouts inspired by top Nike athletes and designed by NTC Master Trainers, N+TC will help you track progress, stay motivated and train better.

New Design, New Build, New Features.
Released simultaneously for IOS and Android.
Integrating nike+ services and Nike+ Running into the core experience.
Ongoing Fitness Programs - a 4 week intense framework of training that combines yoga, workouts from pro athletes and nike trainers.
Available in English, French, Spanish, German, Italian, Russian, Chinese and Japanese
Editors Choice on the Apple store, and Number 1 fitness app in 7 locales. Show less

The Nike+ Accelerator, powered by TechStars, will host 10 companies for a three-month, immersive, mentor-driven startup accelerator. The focus is to allow companies to leverage the Nike+ platform, and NikeFuel, to build offerings that inspire and assist people to live more active, healthy lifestyles.

Using the Nike Fuelband, GPS Running Application and Nike Training/Basketball shoes Game On, World was a campaign site to support activation and awareness of its new range of products globally through local market events and missions covering 52 locales.

The project went through several iterations; from integrating with Instagram and Foursquare, being a native Mobile device application and also a Consumer Curated game board. The go live release featured integration with Facebook, Twitter… Show more

Using the Nike Fuelband, GPS Running Application and Nike Training/Basketball shoes Game On, World was a campaign site to support activation and awareness of its new range of products globally through local market events and missions covering 52 locales.

The project went through several iterations; from integrating with Instagram and Foursquare, being a native Mobile device application and also a Consumer Curated game board. The go live release featured integration with Facebook, Twitter and Instagram backed by an Adobe CQ5 CMS.

A bespoke Tumblr presence to support all local markets and allow Nike curated content for the site was also built through close work with Tumblr.

Competing against a rival campaign over the Olympics the site went on to attract nearly half a million visits on launch and continues to attract significant traffic for the rest of the campaign [http://econsultancy.com/uk/blog/10539-nike-beats-adidas-in-social-buzz-during-olympics?utm_medium=email&utm_source=daily_puls] and was awarded FWA site of the day [http://www.thefwa.com/site/game-on-world]. Show less

Suchtweetsorrow is a modern-day adaptation of Shakespeare’s Romeo & Juliet in tweets. During the period of five weeks (April 10, 2010 – May 12, 2010) six professional actors performed the play on Twitter and other web devices. The actors improvised around a prepared story grid and could interact with each other and react to followers, fans, real events and comments via Twitter. The play was a cooperation between the Royal Shakespeare Company and The Mudlark Production Company.

Chromaroma is a London-based game using players’ Oyster cards and Barclays Cycle Hire accounts. Points are awarded depending on the stations and journeys users complete on the London Underground and London Buses, as well as using ‘Boris bikes’.
It is described by its creators, Mudlark, as “location-based top trumps”, and encourages competition through leaderboards.

The game was launched to the public on 30 November 2010, when snow closed Gatwick Airport and caused severe delays on… Show more

Chromaroma is a London-based game using players’ Oyster cards and Barclays Cycle Hire accounts. Points are awarded depending on the stations and journeys users complete on the London Underground and London Buses, as well as using ‘Boris bikes’.
It is described by its creators, Mudlark, as “location-based top trumps”, and encourages competition through leaderboards.

The game was launched to the public on 30 November 2010, when snow closed Gatwick Airport and caused severe delays on London’s tube network. Show less