Eric Toda

Led the concept, strategy, and execution of the UX redesign of Nike.com (US Football, Baseball, and Athletic Training)

Lead digital conversations around the signing of athletes for the NFL and MLB. Promote connectivity, outbound messaging, and representation on digital channels (social media).

Athletes Signed:
NFL: Johnny Manziel, Blake Bortles, Teddy Bridgewater, Derek… Show more

Lead digital conversations around the signing of athletes for the NFL and MLB. Promote connectivity, outbound messaging, and representation on digital channels (social media).

Athletes Signed:
NFL: Johnny Manziel, Blake Bortles, Teddy Bridgewater, Derek Carr
-http://www.nfl.com/news/story/0ap2000000344726/article/nike-signs-ucfs-blake-bortles-eyeing-indianas-cody-latimer
-http://blogs.twincities.com/vikings/2014/05/12/teddy-bridgewater-a-surprising-no-4-in-jersey-sales-among-nfl-draft-picks/
-http://fansided.com/2014/05/07/nike-signs-johnny-manziel-blake-bortles-derek-carr-teddy-bridgewater/#!7x6sy
-http://espn.go.com/nfl/story/_/id/10564858/johnny-manziel-signs-multi-year-endorsement-contract-nike

Crossfit: Entire Crossfit Invictus Team
-http://metcontalk.com/2014/05/21/nike-enters-crossfit-world-by-sponsoring-crossfit-invictus-team/
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Head of the digital strategy for the launch of all products under the football, baseball, and men's training categories.
-Led talks with the NFL, MLB, Perfect Game, etc to gather support for the launch
-Led the strategy to refresh the category specific website
-Coordinated the effort to launch, measure, and iterate on the pre and post launch strategy of the product or product collection.

Football:
-… Show more

Head of the digital strategy for the launch of all products under the football, baseball, and men's training categories.
-Led talks with the NFL, MLB, Perfect Game, etc to gather support for the launch
-Led the strategy to refresh the category specific website
-Coordinated the effort to launch, measure, and iterate on the pre and post launch strategy of the product or product collection.

Football:
- http://nikeinc.com/news/nike-zoom-field-general-designed-for-speed-on-turf
- http://hypebeast.com/2014/6/nike-zoom-cj-trainer-2-visor


Baseball
- http://bleacherreport.com/articles/2104350-mike-trout-becomes-first-mlb-player-since-ken-griffey-jr-to-get-own-nike-cleat?utm_source=facebook.com&utm_medium=referral&utm_campaign=programming-national
- http://bleacherreport.com/articles/2104350-mike-trout-becomes-first-mlb-player-since-ken-griffey-jr-to-get-own-nike-cleat
- http://mlb.mlb.com/news/article/mlb/los-angeles-angels-star-mike-trout-in-awe-of-his-new-nike-cleat?ymd=20140621&content_id=80874780&vkey=news_mlb Show less

Lead all conversations, digital strategy, and work with the MLB Advanced Media team to create the strategy and partnership for the 2014 MLB All Star Game across all digital platforms: social media, .com, e-commerce, etc.

Location: Minneapolis, Minnesota

Lead all strategic conversations regarding the digital marketing plans with the NFL as it pertains to the annual NFL games in London.

Lead all conversations and work with the NFL Digital teams to create the strategy and partnership for all Superbowl initiatives across all digital platforms: social media, .com, ecommerce, etc.

Superbowl 48 - (Seattle vs. Denver), New York City:
- http://hypebeast.com/2014/1/nike-2014-air-trainer-silver-speed-pack-for-super-bowl-xlvii
- http://www.sportingnews.com/nfl/story/2014-01-09/super-bowl-48-xlviii-2014-nike-clothing-silver-speed-collection-photos-pictures

Superbowl… Show more

Lead all conversations and work with the NFL Digital teams to create the strategy and partnership for all Superbowl initiatives across all digital platforms: social media, .com, ecommerce, etc.

Superbowl 48 - (Seattle vs. Denver), New York City:
- http://hypebeast.com/2014/1/nike-2014-air-trainer-silver-speed-pack-for-super-bowl-xlvii
- http://www.sportingnews.com/nfl/story/2014-01-09/super-bowl-48-xlviii-2014-nike-clothing-silver-speed-collection-photos-pictures

Superbowl 49, Glendale:
- Lead strategy and conversations in partnership with NFL Digital.

Superbowl 50, San Francisco:
- Lead strategy and conversations in partnership with NFL Digital. Show less

Lead all conversations and work with the MLB Advanced Media team to create the strategy and partnership for all Playoffs/World Series initiatives across all digital platforms: social media, .com, ecommerce, etc.

World Series 109 - (Boston vs. St. Louis, 2013): Led all strategic conversations leading up to, during, and post game.

World Series 110 - (TBD, 2014): Working with MLB Advanced Media to come up with a partnership program for the playoffs and the World Series.