About
I’m a transformational leader for the digital age, with the classic profile of a…
Articles by Todd
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Netflix Re-Wired Our Brains. Intensity Is the New Marketing Currency.
Netflix Re-Wired Our Brains. Intensity Is the New Marketing Currency.
By Todd Unger
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Three Digital News Innovations--from an Unlikely Source
Three Digital News Innovations--from an Unlikely Source
By Todd Unger
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Beyond a Billion "Likes": Creating Fan-Centric Social Engagement
Beyond a Billion "Likes": Creating Fan-Centric Social Engagement
By Todd Unger
Contributions
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Your digital marketing budget isn't delivering results. How will you turn the tide?
Make sure you have your eye on the "metrics" ball. A lot of campaigns fail because either the metrics aren't clear in the first place, or there is too much emphasis on the intermediary measures (especially "engagement") and not enough on what constitutes "conversion."
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How can you use your tech experience to excel in marketing?
What’s the highest value contribution that someone with this skill set can offer? Creating a data-driven customer segmentation that combines actual data-driven behavior with behavioral and attitudinal data. We started simply by analyzing the content our users were interacting with—and that opened up an entirely new view of our audience. Many segmentations have followed, all data driven and actionable.
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What are the best practices for conducting brand perception studies using market research?
Beyond questions about the product, make sure to include questions about the audience that will allow you to segment product perception responses. Many folks will simply rely on the demo info captured at the end...but a lot of how people perceive products depends on how they think and feel. Capturing behavioral and attitudinal insights, especially those that might be predictive of product consumption, is incredibly valuable in analysis.
Activity
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This is E-P-I-C! “We have much more to do to build a country where every person, regardless of race, has equal access to quality health care – and…
This is E-P-I-C! “We have much more to do to build a country where every person, regardless of race, has equal access to quality health care – and…
Liked by Todd Unger
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The #1 Thing Kass & Mike Look For When Investing In…
The #1 Thing Kass & Mike Look For When Investing In…
Liked by Todd Unger
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If at the National Conference of State Legislators, come visit me @ Booth #207 Louisville, KY and learn about our patient safety initiatives.
If at the National Conference of State Legislators, come visit me @ Booth #207 Louisville, KY and learn about our patient safety initiatives.
Liked by Todd Unger
Experience
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Education
More activity by Todd
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Is your customer journey mapping more of a "chaotic mess" than an "organized wardrobe"? A well-organized wardrobe helps you find the perfect outfit…
Is your customer journey mapping more of a "chaotic mess" than an "organized wardrobe"? A well-organized wardrobe helps you find the perfect outfit…
Liked by Todd Unger
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We all know the uncomfortable feeling walking into a crowded room when you don’t know one person. I walked into the TED Fellows reception at…
We all know the uncomfortable feeling walking into a crowded room when you don’t know one person. I walked into the TED Fellows reception at…
Liked by Todd Unger
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📊 Unlocking New Metrics for Success! 📊 What do you find yourself focusing on for success in your business? In my book, "Return on Humanity," I…
📊 Unlocking New Metrics for Success! 📊 What do you find yourself focusing on for success in your business? In my book, "Return on Humanity," I…
Liked by Todd Unger
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Tony Chapman has a beautiful take on @Starbucks (beautiful in the sense of analysis, not in what the company is doing): It's gone from a Place to Be…
Tony Chapman has a beautiful take on @Starbucks (beautiful in the sense of analysis, not in what the company is doing): It's gone from a Place to Be…
Liked by Todd Unger
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I had the honor of speaking at the National Medical Association annual meeting about the future of medicine in New York this week. Sometimes it can…
I had the honor of speaking at the National Medical Association annual meeting about the future of medicine in New York this week. Sometimes it can…
Liked by Todd Unger
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Still Star Reaching after all these years! On the 89th Burnett Breakfast ( 42 since I joined in 1982) Britt Nolan President and Chief Creative…
Still Star Reaching after all these years! On the 89th Burnett Breakfast ( 42 since I joined in 1982) Britt Nolan President and Chief Creative…
Liked by Todd Unger
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Unlocking Digital Growth: The Role of a Customer Data Platform (CDP) in Performance Media In today's fast-paced digital economy, companies…
Unlocking Digital Growth: The Role of a Customer Data Platform (CDP) in Performance Media In today's fast-paced digital economy, companies…
Liked by Todd Unger
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We did it!! ROH has reached 50 five-star reviews - and the latest has inspired volume 2! The energy is building and it feels INCREDIBLE! An…
We did it!! ROH has reached 50 five-star reviews - and the latest has inspired volume 2! The energy is building and it feels INCREDIBLE! An…
Liked by Todd Unger
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Customer service: fix a customer's problem when they contact you. Customer experience: fix the problem. #cxo #experience #customerexperience…
Customer service: fix a customer's problem when they contact you. Customer experience: fix the problem. #cxo #experience #customerexperience…
Shared by Todd Unger
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Hey CX Peeps! Exciting news to share! After the positive response to the last episode of my new show, CX: Tales From the Trenches, where I gave away…
Hey CX Peeps! Exciting news to share! After the positive response to the last episode of my new show, CX: Tales From the Trenches, where I gave away…
Liked by Todd Unger
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Managing cancer effectively calls for a collaborative effort among specialties, says Barbara McAneny, MD, of ONCare Alliance and recipient of…
Managing cancer effectively calls for a collaborative effort among specialties, says Barbara McAneny, MD, of ONCare Alliance and recipient of…
Liked by Todd Unger
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Sending ❤️ Mondays greetings from the fabulous team that is Reed Recruitment Malta… My colleagues here do a fantastic job serving clients in the…
Sending ❤️ Mondays greetings from the fabulous team that is Reed Recruitment Malta… My colleagues here do a fantastic job serving clients in the…
Liked by Todd Unger
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