About
As a forward-thinking leader specializing in business and global growth strategy, I am…
Articles by Tom
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Navigating the Roaring 2020s: A Test of Leadership Abilities
Navigating the Roaring 2020s: A Test of Leadership Abilities
By Tom Mitchell
Activity
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In May, I contracted with AKASA to manage their #HFMAAnnual2024 project and am now thrilled to announce they’ve decided to keep me around for the…
In May, I contracted with AKASA to manage their #HFMAAnnual2024 project and am now thrilled to announce they’ve decided to keep me around for the…
Liked by Tom Mitchell
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☀ Great first week back Unipart Logistics following on from a very relaxing holiday. 📖 Unfortunately, It's the only time I get to catch up on some…
☀ Great first week back Unipart Logistics following on from a very relaxing holiday. 📖 Unfortunately, It's the only time I get to catch up on some…
Liked by Tom Mitchell
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Famous last words issued to my wife... “trust me, I’ve got it covered.” Life has a funny way of making me eat those words. The situation below is…
Famous last words issued to my wife... “trust me, I’ve got it covered.” Life has a funny way of making me eat those words. The situation below is…
Liked by Tom Mitchell
Experience
Education
Volunteer Experience
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Middle TN Executive Committee Member
Better Business Bureau
- 4 years 9 months
Economic Empowerment
For more than 100 years, Better Business Bureau has been helping consumers find businesses, brands and charities they can trust. In 2013, consumers turned to BBB more than 132 million times for BBB Business Reviews on more than 4.5 million businesses and Charity Reports on 11,000 charities, all available for free at bbb.org.
BBB Serving Middle Tennessee and Southern Kentucky, founded in 1961 and serving 38 counties in Middle Tennessee and 7 southern Kentucky counties, is one of 112…For more than 100 years, Better Business Bureau has been helping consumers find businesses, brands and charities they can trust. In 2013, consumers turned to BBB more than 132 million times for BBB Business Reviews on more than 4.5 million businesses and Charity Reports on 11,000 charities, all available for free at bbb.org.
BBB Serving Middle Tennessee and Southern Kentucky, founded in 1961 and serving 38 counties in Middle Tennessee and 7 southern Kentucky counties, is one of 112 local, independent BBBs across North America. -
Partner Advisory Committee
American Hospital Association
- 2 years 8 months
Health
The Partner Advisory Committee represents the endorsed partner community, providing input on established and potential services and programs to maximize the endorsed partners’ success with the AHA relationship. Benefits to your serving on the Partner Advisory Committee include opportunities to provide input to affect partners’ individual and organizational AHA affiliations, exposure to networking/information exchange opportunities with fellow partners as well as opportunities to expand AHA…
The Partner Advisory Committee represents the endorsed partner community, providing input on established and potential services and programs to maximize the endorsed partners’ success with the AHA relationship. Benefits to your serving on the Partner Advisory Committee include opportunities to provide input to affect partners’ individual and organizational AHA affiliations, exposure to networking/information exchange opportunities with fellow partners as well as opportunities to expand AHA executive/staff relationships.
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Marketing Committee
CommonWell Health Alliance
- 2 years 7 months
Health
CommonWell is committed to helping solve the longstanding problem of interoperability in the health care industry. CommonWell develops and offers services that are embedded natively in vendors’ own software. These services go beyond just one system, one organization or one community; they can connect nationwide.
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VP of Marketing and Communications/Board Member
Tennessee HIMSS Chapter
- 11 years 5 months
Health
TN HIMSS provides statewide leadership for the advancement and management of healthcare information and technology. Our affiliation with national HIMSS allows us to participate in directing and shaping the healthcare industry, encouraging emerging technology and promoting public policies that will improve healthcare delivery.
At the local and regional level we are committed to providing educational and networking opportunities for our members. As the healthcare capital of the United…TN HIMSS provides statewide leadership for the advancement and management of healthcare information and technology. Our affiliation with national HIMSS allows us to participate in directing and shaping the healthcare industry, encouraging emerging technology and promoting public policies that will improve healthcare delivery.
At the local and regional level we are committed to providing educational and networking opportunities for our members. As the healthcare capital of the United States, our members include CEOs, Presidents, CIOs, COOs, Vice Presidents, Directors, Managers, and other executives who are at the very forefront of knowledge, technology, and advocacy that is making a difference in the direction of healthcare. -
Nashville Chapter Steering Committee
The Compassionate Friends
- 4 years 1 month
Health
The Compassionate Friends is a self-help organization offering friendship and understanding to bereaved parents. The mission of The Compassionate Friends is to assist families toward the positive resolution of grief following the death of a child of any age and to provide information to help others be supportive.
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Middle TN Communication Committee Member
American College of Healthcare Executives
- 2 years 1 month
Health
The American College of Healthcare Executives of Middle Tennessee (ACHEMT) was created to provide networking opportunities, education, and career development. The chapter's goal is to create a rewarding and valuable local ACHE chapter that will advance the foundational structure of our profession in healthcare, organize and provide continuing education to increase our effectiveness as healthcare professionals, and increase opportunities to develop and mentor future healthcare leaders.
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Chair -- Williamson County (TN) Advisory Board/Board Member Middle TN
Better Business Bureau
- 1 year 11 months
For more than 100 years, Better Business Bureau has been helping consumers find businesses, brands and charities they can trust. In 2013, consumers turned to BBB more than 132 million times for BBB Business Reviews on more than 4.5 million businesses and Charity Reports on 11,000 charities, all available for free at bbb.org.
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Engineering Technology Advisory Board Member
Middle Tennessee State University (MTSU)
- Present 6 years 3 months
Education
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Advisor
Nashville Entrepreneur Center
- Present 5 years
Economic Empowerment
To connect entrepreneurs with critical resources to create, launch and grow businesses.
Our community's success is driven by the EC's work of making Nashville one of the best places in America to create, launch and grow a business. The support of our donors, sponsors and partners have enabled many to explore entrepreneurship and turn their ideas into a reality. -
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CEO Roundtable
Greater Nashville Technology Council
- Present 5 years 4 months
Science and Technology
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International Business Council Board Member
Nashville Area Chamber of Commerce
- Present 2 years 11 months
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Nashville Steering Committee
British-American Business Association
- 1 year 9 months
Economic Empowerment
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Projects
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2017 TN HIMSS Summit of the Southeast at Health:Further
This event is the annual TN HIMSS conference focusing on Health IT. In 2017, TN HIMSS partnered with the larger Health:Further Festival and brought exclusive Health IT content to the conference in an innovative program format. As a the premiere Health IT conference in the Southeast and from HIMSS, the conference was a success in meeting the education, workforce development and networking needs of the Tennessee state chapter of this internal Health IT organization.
Other creatorsSee project -
2016 TN HIMSS Summit of the Southeast
As volunteer Marketing Committee Vice President and Board Member, I was part of a large TN HIMSS leadership team that conducted the 2016 Summit of Southeast. We were charged with developing a content-rich conference, driving attendance and creating awareness of this chapter of a large internal Health IT Association. We were successful in driving attendance with 750 attendees, developing valuable content and generating awareness through media and outreach efforts. Post-conference survey results…
As volunteer Marketing Committee Vice President and Board Member, I was part of a large TN HIMSS leadership team that conducted the 2016 Summit of Southeast. We were charged with developing a content-rich conference, driving attendance and creating awareness of this chapter of a large internal Health IT Association. We were successful in driving attendance with 750 attendees, developing valuable content and generating awareness through media and outreach efforts. Post-conference survey results were extremely positive with the conference being well received.
Other creatorsSee project -
Brookings Institution Health IT Study -- Nashville
I was part of a group of leaders and organizations in the healthcare industry that participated in a study of Health IT in Nashville led by the Brookings Institution, exploring strengths, weaknesses and opportunities. This was reported was distributed in September of 2016 and received close attention with several action items being developed from it.
Other creatorsSee project -
Demand Generation Campaign -- Rural and Community Hospitals
One of many campaigns at MEDHOST focused on driving new business through an integrated demand generation campaign that consisted of direct mail, email, digital strategies and outbound calling. The campaign resulted in immediate, new leads vital to building the sales pipeline.
Other creators -
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MEDHOST rebrand
MEDHOST conducted an extensive rebrand effort in 2013, collapsing four brands into one with a common look and feel, along with new messaging and positioning. I directed this corporate-wide effort and launch, that included operational components, new sales positioning and product-related marketing initiatives. Success was measured through increased awareness, media relations activity, internal brand understanding and long-term sales success and marketing ROI.
Other creators -
Medquist to M*Modal Rebrand
After conducting market research to determine branding strategy and positioning, Medquist rebranded to M*Modal, a company it acquired in mid 2012. I led this effort of what was then an international, publicly traded company. This affected all areas of the company from operations to customer support to sales and included new corporate messaging, along with product marketing and new product launches following the rebrand. Success was measured through increased awareness, media relations activity,…
After conducting market research to determine branding strategy and positioning, Medquist rebranded to M*Modal, a company it acquired in mid 2012. I led this effort of what was then an international, publicly traded company. This affected all areas of the company from operations to customer support to sales and included new corporate messaging, along with product marketing and new product launches following the rebrand. Success was measured through increased awareness, media relations activity, internal brand understanding and long-term sales success and marketing ROI.
Other creators
Honors & Awards
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TN HIMSS President's Service Award
Tennessee Chapter of HIMSS
Award received for service as a TN HIMSS Board member, leadership team and VP of Marketing and Communications for commitment, dedication and leadership.
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TN HIMSS President's Service Award
TN HIMSS
Award received for service as a TN HIMSS Board member and VP of Marketing and Communications for commitment, dedication and leadership.
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2014 Nashville Chief Marketing Officer Award Recipient
Nashville Business Journal
The second annual Nashville Business Journal CMO Award honors Middle Tennessee’s marketing executives for outstanding performance in their role of developing and leading the marketing strategy for their company or organization. The Nashville Business Journal collected nominations from the public for over three months. An independent panel of judges made up of AMA members from another city selected a group of 13 winners.
Organizations
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Private Directors Association
Member
- Present -
The Compassionate Friends Nashville Chapter
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- Present -
Tennesse HIMSS
Vice President of Marketing and Board Member
- Present -
HIMSS
Member
- Present -
American College of Healthcare Executives (ACHE)
Member
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Nashville Health Care Council
Member
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Commonwell Health Alliance
Marketing Committee Member
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American Hospital Association
Partner Advisory Council Member
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Healthcare Financial Management Association
Member
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Leadership HealthCare
Member
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International Association of Business Communicators (IABC)
Member
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Recommendations received
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Join now to viewMore activity by Tom
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I started working on my mid-year planning over the weekend and realized I was using a pen from when we stayed at the Broadmoor for our first Unlock…
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Did you know that Unipart Group specialises in designing, testing, manufacturing, commissioning, and repairing power distribution solutions? Last…
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AQuity is excited to be fully rebranded as IKS Health after our acquisition late last year.
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Happy 4th of July! Lutzie 43 wishes everyone a fun and safe Independence Day! If you're driving, stay sober, stay alert and take 43 key seconds…
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Happy 4th of July! Today, we celebrate the spirit of freedom, unity, and the pursuit of happiness. As we gather with family and friends, let's take…
Happy 4th of July! Today, we celebrate the spirit of freedom, unity, and the pursuit of happiness. As we gather with family and friends, let's take…
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📆 Less than two weeks to go now! See you at EVSummit on 15th & 16th July in Oxford. 🚗 Please feel free to catch myself or Lucie Dobeer MSc to…
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