About
Fed up with prospects who tune out and move on? Craving prospects who say, 'I get it' and…
Articles by Tom
-
Would You Pass on a Dollar to Save a Nickel?
Would You Pass on a Dollar to Save a Nickel?
By Tom Ruwitch
-
How Huck Finn Can Help You Grow Your Business
How Huck Finn Can Help You Grow Your Business
By Tom Ruwitch
-
How Eddie Murphy's Fear Can Make You Better
How Eddie Murphy's Fear Can Make You Better
By Tom Ruwitch
Contributions
-
Here's how you can effectively conduct user testing and gather feedback in content strategy.
Repurpose the results! Your primary purpose may be to answer a question, analyze options, etc. But you'll also collect lots of use feedback from clients or prospects that you can repurpose for content creation, including testimonials. If you plan to quote a respondent, ask for permission.
Activity
-
Last night STL had the thrill of a John Legend concert at The Muny-- an incredible venue for Broadway theater and music. But Saturday night was more…
Last night STL had the thrill of a John Legend concert at The Muny-- an incredible venue for Broadway theater and music. But Saturday night was more…
Liked by Tom Ruwitch
-
I’m excited to share that I’ve officially joined the Board of Directors at @WiBotic following their successful Series B funding round! It’s an honor…
I’m excited to share that I’ve officially joined the Board of Directors at @WiBotic following their successful Series B funding round! It’s an honor…
Liked by Tom Ruwitch
-
On Launch Day, Selling Your Way IN sold out on Amazon by 9 AM! Good news—we're back in stock! You can now pick up your copy wherever you like to…
On Launch Day, Selling Your Way IN sold out on Amazon by 9 AM! Good news—we're back in stock! You can now pick up your copy wherever you like to…
Liked by Tom Ruwitch
Experience
Education
Volunteer Experience
-
Board Member
The Scholarship Foundation of St. Louis
- Present 8 years 4 months
Education
The Scholarship Foundation of St. Louis, a nonprofit organization founded in 1920, is based upon the conviction that an educated society is essential to a healthy democracy. The Scholarship Foundation provides access to postsecondary education to members of our community who otherwise would not have the financial means to fulfill their educational goals.
The Foundation sees higher education as a catalyst, an agent of change for individuals, families, communities, and nations. We envision…The Scholarship Foundation of St. Louis, a nonprofit organization founded in 1920, is based upon the conviction that an educated society is essential to a healthy democracy. The Scholarship Foundation provides access to postsecondary education to members of our community who otherwise would not have the financial means to fulfill their educational goals.
The Foundation sees higher education as a catalyst, an agent of change for individuals, families, communities, and nations. We envision a community that recognizes the importance of educational attainment and assures positive educational outcomes are accessible to all regardless of economic circumstance. In our community, doors will not be closed to those who lack financial resources, and postsecondary education will be available to all with the potential to succeed.
To build this community, The Scholarship Foundation will:
+ Promote and provide financial support for postsecondary education;
+ Assure that students have the information necessary to make sound financial decisions;
+ Lead a collaborative network of community and educational partners aligned to support student preparation, transition, and persistence to degree completion.
To those who share its vision, the Foundation offers opportunities to participate in its realization through financial and in-kind support and volunteerism. The Foundation contributes to enlightened public policy through advocacy for its vision of postsecondary educational opportunity without financial barriers. -
Board Member - The Sheldon Arts Foundation
The Sheldon
- Present 11 years 7 months
Arts and Culture
The Sheldon Arts Foundation is committed to the preservation and operation of the historic Sheldon Concert Hall and is dedicated to enriching the greater St. Louis region and beyond with a wide range of music, visual arts and educational programs of the highest quality, diversity and educational impact.
Today, The Sheldon is the site of over 350 events each year, including great jazz, folk and classical music in the Sheldon Concert Hall. In addition, The Sheldon presents a wide range of…The Sheldon Arts Foundation is committed to the preservation and operation of the historic Sheldon Concert Hall and is dedicated to enriching the greater St. Louis region and beyond with a wide range of music, visual arts and educational programs of the highest quality, diversity and educational impact.
Today, The Sheldon is the site of over 350 events each year, including great jazz, folk and classical music in the Sheldon Concert Hall. In addition, The Sheldon presents a wide range of educational programs for schools, Matinee Concerts for families, Coffee Concerts for seniors, and Sheldon Sessions and Ballroom Concerts for college students and young professionals. -
Board Member
Hope Happens for Neurological Disorders
- 10 years
Health
Hope Happens' mission is to improve the quality of life for individuals with Neurological Disorders by inspiring collaborative research to find cures, providing HOPE to everyone afflicted with or connected to a Neurological Disease.
Our focus is on a small family of neurological disorders, including ALS, Alzheimer's disease, Cerebral Palsy, Epilepsy, Multiple Sclerosis, Parkinson's disease, traumatic spinal cord and brain injury and stroke. Our cutting-edge model of doing research rests…Hope Happens' mission is to improve the quality of life for individuals with Neurological Disorders by inspiring collaborative research to find cures, providing HOPE to everyone afflicted with or connected to a Neurological Disease.
Our focus is on a small family of neurological disorders, including ALS, Alzheimer's disease, Cerebral Palsy, Epilepsy, Multiple Sclerosis, Parkinson's disease, traumatic spinal cord and brain injury and stroke. Our cutting-edge model of doing research rests on Chris Hobler's conviction that fundamental discoveries about one disorder can lead to treatments and cures for others.
Hope Happens was founded in 2002 as ALS HOPE by Christopher Hobler and his family after he was diagnosed with ALS in 2001, the same disorder that took the life of his late grandfather, James A. Maritz, Sr., and his cousin, Christopher Rice, of Houston, Texas. -
Board Member
Aim High St. Louis
- 12 years 3 months
Education
Served in a variety of leadership roles, including several years as board president for program that provides opportunities for educational and social development for hundreds of middle school students in the St. Louis area from over 60 different elementary schools tuition-free.
Publications
-
The secret to terminate mice AND marketing frustration
Medium
A cautionary tale about how do-it-yourself mouse-catching campaign got us nowhere. All we got was a bunch of crunched fingers, bruised egos, sticky dogs, and anger eruptions.
We could have spared ourselves so much misery — if only we asked for help sooner.
So it goes in pest removal.
So it goes in marketing. -
Why Storytellers Sell More and Have More Fun Doing It
Natural Born Coaches Podcast
Story-powered content captivates prospects and inspires them to act. Most coaches, consultants, and other experts dish out the same old boring content, put prospects to sleep, and then feel stuck and frustrated. Today’s special guest is Tom Ruwitch, and he teaches how to fire up prospects and inspire them to hire you with story-powered content, that’s simple to create!
To hear more about why storytellers sell more and have more fun doing it, register for Tom’s free training! It’s happening…Story-powered content captivates prospects and inspires them to act. Most coaches, consultants, and other experts dish out the same old boring content, put prospects to sleep, and then feel stuck and frustrated. Today’s special guest is Tom Ruwitch, and he teaches how to fire up prospects and inspire them to hire you with story-powered content, that’s simple to create!
To hear more about why storytellers sell more and have more fun doing it, register for Tom’s free training! It’s happening on Tuesday, October 11th at 12 pm EST, and you can grab your spot now at https://www.naturalborncoaches.com/story. See you there, coaches!
What We Cover in This Episode:
How to begin establishing yourself in the inbox of your clients by using subject lines and captivating content
One of the top mistakes Tom sees coaches and storytellers making
The method that he teaches that doesn’t start with the story of you
Ways to have building blocks ready and accessible to assemble stories that foster the craft of creativity
Tom’s take on writer’s block and how he has overcome it in the past
Why storytellers sell more – and have more fun doing it
QUOTES:
“If you can spark curiosity in the subject line [of your email], that will always draw people in.”
“Put them on the edge of their seat, because when it is coming to a time where they are making a buying decision, they are going to be paying attention to you and they are going to come to you.”
“You must be a little bit bold, put yourself out there, take that guard down, and don’t get too stuck on all the conventions. You’ll surprise yourself about how receptive most people are if you have a little bit of fun.”
“Give yourself a little room to noodle, doodle, and jot, and some really incredible things can come from it.” -
How to Turn your Content from Boring to Brilliant
CMO Stories Podcast
Today's guest is Tom Ruwitch.
He is a consultant, content-marketing expert, and founder of Story Power Marketing. Tom is a digital marketing pioneer who founded the email marketing software and services company MarketVolt in 2001 – before most business people had even heard of email marketing.
Today, coaches, consultants, and other experts hire Tom to power up their stories because most dish out the same old boring content that turns off prospects, and then they feel frustrated…Today's guest is Tom Ruwitch.
He is a consultant, content-marketing expert, and founder of Story Power Marketing. Tom is a digital marketing pioneer who founded the email marketing software and services company MarketVolt in 2001 – before most business people had even heard of email marketing.
Today, coaches, consultants, and other experts hire Tom to power up their stories because most dish out the same old boring content that turns off prospects, and then they feel frustrated and stuck. So Tom helps them transform content from boring to brilliant, turn marketing from frustrating to fun, and convert results from pitiful to profitable.
This episode was recorded through a StreamYard call on July 27, 2022.
Recommendations received
9 people have recommended Tom
Join now to viewMore activity by Tom
-
TODAY! Top Sales Magazine September Edition is here! Don't miss out and click the link in the comments to sign-up now. This month's issue is all…
TODAY! Top Sales Magazine September Edition is here! Don't miss out and click the link in the comments to sign-up now. This month's issue is all…
Liked by Tom Ruwitch
-
The proof is in the ‘anti-sales’ pudding 😏 I’m officially a LinkedIn Top Voice y’all! 🎉 This top voice badge represents so much more than only…
The proof is in the ‘anti-sales’ pudding 😏 I’m officially a LinkedIn Top Voice y’all! 🎉 This top voice badge represents so much more than only…
Liked by Tom Ruwitch
-
"They" said that AI (in particular that magic beast called ChatGPT) was going to be the cure for "blank page syndrome." What they forgot to tell you…
"They" said that AI (in particular that magic beast called ChatGPT) was going to be the cure for "blank page syndrome." What they forgot to tell you…
Liked by Tom Ruwitch
-
The 100 Above the Park apartment tower was designed by Studio Gang Architects and completed in 2021. It is an example of luxury living in the Central…
The 100 Above the Park apartment tower was designed by Studio Gang Architects and completed in 2021. It is an example of luxury living in the Central…
Liked by Tom Ruwitch
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More