About
Revenue-driven B2B technology marketing executive. Builder of dynamic and high-performing…
Articles by Tracy
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Go-To-Market Planning Boosts The CMO’s Game Plan
Go-To-Market Planning Boosts The CMO’s Game Plan
By Tracy Eiler
Contributions
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Here's how you can effectively choose innovative lead generation tools and technologies.
gosh, people, understand what you already have! every single CMO role I have taken has started w me personally doing a GTM tech stack review — no one has a complete picture; budget is spread across silos, no one is looking at effectiveness of implementation, business impact ownership, overlapping functionality, and more. SO MUCH WASTE. start there.
Activity
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I'm psyched to share this podcast with my network. Erica Seidel is providing a real service to us marketing leaders, supporting our search for the…
I'm psyched to share this podcast with my network. Erica Seidel is providing a real service to us marketing leaders, supporting our search for the…
Shared by Tracy Eiler
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I’m locked in a dungeon this week. 🔒 ⛓ My only job is to eat, sleep, and clean up our systems and data. Nothing else. Like a prisoner. KIDDING!…
I’m locked in a dungeon this week. 🔒 ⛓ My only job is to eat, sleep, and clean up our systems and data. Nothing else. Like a prisoner. KIDDING!…
Liked by Tracy Eiler
Experience
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Education
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University of Michigan
Activities and Societies: Worked my way through school as a sales development rep with a software company. Member of Tri-Delta sorority. House manager and voted "most feared" my senior year.
Volunteer Experience
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Founding board member and advisor
Women in Revenue
- Present 6 years
Economic Empowerment
I co-founded the non-profit group Women in Revenue with a group of like-minded revenue-driving women in 2018. We now have 7000 members and funding from Tiger Global and numerous sponsoring companies. We provide mentorship, networking, and education for women in sales, marketing, and other revenue-facing roles.
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Organizations
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Chief
Member
- PresentI’ve just joined Chief, a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.
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