Articles by Trevor
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This Week In Retail - February 16th, 2021
This Week In Retail - February 16th, 2021
By Trevor Sumner
Contributions
Activity
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Why do I have a turkey on my head? This photo is from my first time (2021) being in the Macy’s Thanksgiving Day Parade. And I was just asked to come…
Why do I have a turkey on my head? This photo is from my first time (2021) being in the Macy’s Thanksgiving Day Parade. And I was just asked to come…
Liked by Trevor Sumner
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In CPG, innovators who adopt new technology, AI and data (like Tastewise or i-Genie.ai ) and then react to consumer trends faster unlock nearly 4.5x…
In CPG, innovators who adopt new technology, AI and data (like Tastewise or i-Genie.ai ) and then react to consumer trends faster unlock nearly 4.5x…
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Experience
Education
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Princeton University
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Activities and Societies: Phi Gamma Delta (President), Tower Club (Events Coordinator), Triangle Club
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Activities and Societies: President of Debate Team, Nationally Ranked Bridge Player, Cum Laude,
Publications
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What's Driving the Internet's 5 Hottest Trends
Inc Magazine
As the CTO of a marketing technology company, my main challenge is to keep up with rapid changes in technology and consumer behavior in order to create differentiated growth.
In the last 10 years, mobile and social media have disrupted advertising, software and consumer electronics. Just like the rise of the PC and internet a decade before, these are foundational disruptions.
Multiple groundbreaking technologies are looking to change how we interact with products, companies and…As the CTO of a marketing technology company, my main challenge is to keep up with rapid changes in technology and consumer behavior in order to create differentiated growth.
In the last 10 years, mobile and social media have disrupted advertising, software and consumer electronics. Just like the rise of the PC and internet a decade before, these are foundational disruptions.
Multiple groundbreaking technologies are looking to change how we interact with products, companies and each other, and they are being driven by a perfect storm of dependent innovation.
It's an exciting time, particularly in five key ways. -
How Facebook Could Dominate the Local Commerce Industry
Forbes
As president and co-founder of an online marketing platform, I’ve seen tremendous shifts around local commerce the past few years. Local news and print marketing have been upended by online equivalents that offer more personalized discovery, powered by social feedback. Local businesses already know that the lion’s share of their marketing should be online, and that’s how they’re earning customers’ loyalty today.
We’re increasingly seeing winner-take-all economics, and it’s no surprise to…As president and co-founder of an online marketing platform, I’ve seen tremendous shifts around local commerce the past few years. Local news and print marketing have been upended by online equivalents that offer more personalized discovery, powered by social feedback. Local businesses already know that the lion’s share of their marketing should be online, and that’s how they’re earning customers’ loyalty today.
We’re increasingly seeing winner-take-all economics, and it’s no surprise to see industry leaders investing to capture their market. One company that is uniquely positioned to run the gauntlet is Facebook FB -0.57%, which has been less publicly putting together assets that could disrupt local search, local news and loyalty marketing — and, in the process, solidify its local advertising proposition. But for Facebook to establish itself in the local space, it will require bolder steps and an integrated vision. Here’s what that might look like. -
3 Tips to Help Businesses Get Customers in a Post-Google Search World
Young Upstarts
Because of the explosion of social media and mobile as the primary, go-to consumer device for local information, Google is increasingly losing search share to local directories, social media sites and maps apps. In the local space, about 50%1 of searches are done on directories and map apps – further fragmenting an already dizzying number of ways customers find out and select small businesses.
Unfortunately, fragmentation is not going away, but there are some key ways to focus on taking…Because of the explosion of social media and mobile as the primary, go-to consumer device for local information, Google is increasingly losing search share to local directories, social media sites and maps apps. In the local space, about 50%1 of searches are done on directories and map apps – further fragmenting an already dizzying number of ways customers find out and select small businesses.
Unfortunately, fragmentation is not going away, but there are some key ways to focus on taking advantage of the opportunity in a post Google dominated world. -
Native Advertising Isn’t A Dirty Word – Even On The New York Times
Adotas
As the publisher of the largest local business newswire, I know there is a great and growing demand from organizations, businesses and community leaders seeking to push their messages out to a largest possible audience. Why not? 78% of CMOs think that custom content is the future of marketing.
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The Best Advice I Ever Got - Trevor Sumner
Inc
Before processing any opinion from an "expert," you have to be cognizant of the biases that "expert" might have. So let me state mine outright: I am not a career coach, I'm a serial entrepreneur. I graduated Princeton in 1998 in an age where you seemingly had to be an idiot not to get caught up in the Internet craze. We were all going to be millionaires, you see.
Honors & Awards
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Top 100 Retail Industry Influencer
Rethink Retail
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Top 50 Retail Technology Influencer
Retail Tech Innovation Hub
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Retail Wire Brain Trust
RetailWire
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Most Influential CEO In Visual Merchandising
Corporate Vision
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Edison Award Gold Medal For Retail Innovation
Edison Award
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Fast Company Innovation By Design Honorable Mention
Fast Company
Languages
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Spanish
Elementary proficiency
Organizations
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Washington Square Association
President
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American Heart Association
Chairman of the Red Ball
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TU98
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Washington Square Music Festival
Board Member
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Young Entrepreneurship Council
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People underestimate how important optimizing for AI-powered search (ChatGPT, Perplexity, Claude, Gemini, etc.) is NOW. atronous.ai, one of the…
People underestimate how important optimizing for AI-powered search (ChatGPT, Perplexity, Claude, Gemini, etc.) is NOW. atronous.ai, one of the…
Shared by Trevor Sumner
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Our startup, atronous.ai showed up as the AI startup when asked "who is using AI to generate automated product attributes".
Our startup, atronous.ai showed up as the AI startup when asked "who is using AI to generate automated product attributes".
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