About
I'm Ty, Director at The B2B Institute, a think tank funded by LinkedIn. Our mission?…
Articles by Tyrona (Ty)
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Congratulations Graduates: Here's How to Create Your Own Luck
Congratulations Graduates: Here's How to Create Your Own Luck
By Tyrona (Ty) Heath
Experience
Education
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Emory University - Goizueta Business School
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Activities and Societies: Co-Director of Client Relations - Goizueta Marketing Strategy Consultancy, Diverse Leadership Conference Chair, Consortium for Graduate Study in Management Member, Goizueta Marketing Association Member, Vice President - Entrepreneurship and Venture Capital Club, National Black MBA Member
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Activities and Societies: Georgetown University Track Team, High School SAT Exam Tutor
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Activities and Societies: track and field, cross country, National Honor Society
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Licenses & Certifications
Volunteer Experience
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Board Member
Plantain
- Present 5 years 9 months
As a board member for Plantain, I offer guidance and assist with direction on anything from marketing to human resources.
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President and Vice President, Black Inclusion Group at LinkedIn
LinkedIn
- 3 years 1 month
Economic Empowerment
As the former President of LinkedIn’s Black Inclusion Group (BIG), I was responsible for working with LinkedIn executives and stakeholders to shape execution of LinkedIn’s diversity, inclusion and belonging (DIBs) mission.
Led the launch for our internal Allies Academy for employees to learn how to support marginalized communities.
Built a mentoring program and hosted a series of professional development speakers providing an opportunity for BIG Members + Allies to learn from…As the former President of LinkedIn’s Black Inclusion Group (BIG), I was responsible for working with LinkedIn executives and stakeholders to shape execution of LinkedIn’s diversity, inclusion and belonging (DIBs) mission.
Led the launch for our internal Allies Academy for employees to learn how to support marginalized communities.
Built a mentoring program and hosted a series of professional development speakers providing an opportunity for BIG Members + Allies to learn from thought leaders and change agents.
Co-founded TransformHER, a forum for Women of Color and Allies in tech to build stronger relationships and leverage resources to advance. -
Advisor
Nicaragua Community Health Connection
- 4 years 1 month
Health
Cultivating resources in isolated communities with the help of supportive networks. First health clinic in rural Nicaragua.
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Coach
Running for a Reason
- 2 years 2 months
Children
Running for a Reason is a club that combines non-competitive running and charity giving.
Publications
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Marketer's of Tomorrow: A Step by Step Toolkit for Inbound Marketing
Professional Woman Publishing
In Marketers of Tomorrow: A Step by Step Toolkit For Inbound Marketing, Inbound Marketing expert, Google Advertising alum, LinkedIn marketer and digital entrepreneur Tyrona Heath shows you how to attract and convert customers with inbound marketing.
Savvy marketers are using inbound, a cost-effective and strategic way of leveraging content with search engine optimization, blogging, social media and email marketing tactics to generate leads.
Written as a step by step system, Marketers…In Marketers of Tomorrow: A Step by Step Toolkit For Inbound Marketing, Inbound Marketing expert, Google Advertising alum, LinkedIn marketer and digital entrepreneur Tyrona Heath shows you how to attract and convert customers with inbound marketing.
Savvy marketers are using inbound, a cost-effective and strategic way of leveraging content with search engine optimization, blogging, social media and email marketing tactics to generate leads.
Written as a step by step system, Marketers of Tomorrow walks you through how to deliver an inbound marketing plan:
Align quality content with customer interests to attract prospects like a magnet.
Turn a stranger into a visitor, a lead, a customer and then into an evangelist.
Deliver quality results with less resources.
Read this to start building marketing programs and making the impact you deserve! -
The Professional Black Woman
Professional Woman Publishing
A powerful anthology dedicated to African American women, with chapters by 25 gifted international coaches, consultants, ministers, speakers, and professionals. The book contains words of encouragement, a roadmap to personal and professional success, and important guidelines for increasing self-esteem, confidence, and building a healthy relationship with self and others. Contributing authors include Ty Heath, Laquala M. Coleman, Donyshia Boston-Hill, Karen Ford, Frenetta Tate, MiVida Burrus…
A powerful anthology dedicated to African American women, with chapters by 25 gifted international coaches, consultants, ministers, speakers, and professionals. The book contains words of encouragement, a roadmap to personal and professional success, and important guidelines for increasing self-esteem, confidence, and building a healthy relationship with self and others. Contributing authors include Ty Heath, Laquala M. Coleman, Donyshia Boston-Hill, Karen Ford, Frenetta Tate, MiVida Burrus, Angela Carter, Dr. Tasha G. Davis, Melissa Fayson, Dr.Jacqueline M. Johnson, Delilah Jackson Hall, Alacia Davis, Dr. Qiana N. Woodard, Cicely Jones, Patricia Whitfield, Tracy Murray Moore, Tanya Tyus, Jazz Dozier, Noni Bodie, Lytasha Marie Blackwell, Rev. Barbra Gentry-Pugh, Linda Haithcox-Taylor, Theresa Hall, Dr. Felicia Young, and Angel D.L. Horton.
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Content Leverage: 7 Steps to Build 6 Months of Inbound Marketing Content in Just One Week
Tyrona Heath
How to use the content pillar approach to content marketing to build multiple pieces of high quality content on a consistent basis. This approach delivers:
• More relevant promotional assets
• Less overall work
• More overall content created for your brand -
5 Secrets to Boost Your Online Marketing ROI
Tyrona Heath and Evan Horowitz
A step-by-step process to enhance your communications, so instead of saying “OK cool,” they say “WOW! Tell me more!”
The online secrets to draw prospects in, and to avoid being seen as a spammer.
How to develop a strategy for using search engine optimization, blogging, social media, and email marketing as a system to generate and nurture high quality leads for your business.
Projects
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CancerQuest.org Marketing Consulting Project - Team Lead
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Develop online marketing strategy to increase site traffic and donations to Cancerquest.org website.
Honors & Awards
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ACE Awards Judge 2024
ANA Business Marketing NYC
Only the best creative work in B2B wins at the ACEs. The Global ACE Awards, one of the long-standing hallmarks of ANA Business Marketing NYC, recognize the best-of-the-best in B2B creative from across the globe, along with the talented people who created it.
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WARC Awards Judge North America 2024
WARC
Celebrating marketing with strategic brilliance and effective impact, this regional competition will be judged rigorously by top industry experts from leading agencies and renowned global and local brands.
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ADCOLOR In Tech Award 2023
ADCOLOR Conference and Awards
The ADCOLOR in Tech Award recipient is a champion of diversity and inclusion in the tech industries, from digital platforms to programmers to educators to product innovators.
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Creative B2B Lions Judge
Cannes Lions
The Creative B2B Lions celebrate game-changing creativity and effectiveness in work for products and services that are purchased by professionals on behalf of businesses.
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12 Women in B2B Marketing Worth Celebrating
TopRank Marketing
From marketing mavericks to storytellers, from unique strategic approaches to creating a brand and culture of diversity and inclusion, these executives are setting powerful examples for others – especially young professionals — to follow. Let’s take a look at just some of this remarkable talent that is pushing forward progress on behalf of businesses around the world!
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2023 Revenue Marketing Ones to Watch
Revenue Marketing Alliance
We reached out to the RMA community to bring you the people you should be keeping an eye
on in 2023. With the help of your nominations, we’ve selected the talent based on their personal
achievements and their proactive contributions and engagement within our community.
Our Ones to Watch in 2023 is a celebration of those who are ahead of the curve, staying on top of
the latest revenue marketing trends, and are always ready to share their knowledge with others. -
25 Women Who Rocked as B2B Industry Influencers in 2022
Top Rank Marketing
this 13th edition of our Women Who Rock list, we’re highlighting a mix of women that are influential in various B2B industries. From rising stars to north stars, from Bay Area to Zurich, we have a sample of the fast growing segment of influencer talent B2B brands should be considering as partners in their marketing programs.
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Mosaic Award 2022
American Advertising Federation (AAF)
The AAF's Mosaic Awards honors companies and individuals who embody the Mosaic Principles—an action-oriented roadmap to create a more inclusive industry. Mosaic Award recipients display their commitment to diversity, equity, and inclusion through creative work, advocacy, and company-wide initiatives.
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50 Top B2B Marketing Influencers, Experts and Speakers To Follow In 2022
Top Rank
To honor and celebrate our industry’s B2B marketing subject matter experts Top Rank publishes an annual list of some of the world’s leading B2B marketing influencers.
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Demand Gen Awards Nominee Spring 2021
ChatFunnels
This category is for marketing and sales leaders who have new approaches to leadership and strive to inspire and motivate employees.
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50 Influential Women in B2B Marketing Who Rocked in 2020
TopRank Marketing
To find this impressive group of marketers, we leveraged our existing network developed over the past 10 years as well as the influencer marketing software platform Traackr to help identify those individuals who either identify as B2B marketers, create content about B2B marketing and engage with an audience on B2B marketing topics. As always, the baseline social data points include topical relevance, resonance with the network and reach.
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Girl Scouts Woman of Distinction Award 2020
Girl Scouts of Greater NYC
Girl Scouts of Greater New York honors women and one very special Girl Scout who, through their journey to becoming industry and community leaders, serve as exemplary role models for today’s Girl Scouts. Due to the unprecedented challenges presented by the COVID-19 pandemic, we have made the transition to a week-long virtual celebration of virtual experiences and events.
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ADCOLOR in Tech Award Nominee
ADCOLOR
The ADCOLOR in Tech Award recipient is a champion of diversity & inclusion in the tech industries, who has pushed the boundaries and created positive change, setting the stage for other generations to take the opportunities made by this change agent, even further.
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LinkedIn has a new CEO. Here are 30 power players and rising stars helping him lead the company.
Business Insider
Longtime LinkedIn insider Ryan Roslansky took over as CEO of the Microsoft-owned professional social networking site on Monday, kicking off a series of changes within the company. Business Insider identified 30 of the power players and rising stars who will help grow the company in its next phase.
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Adweek and Adcolor Champion 2020
Adweek and Adcolor
Marketing both reflects and perpetuates how people think about each other and the world around them—which is why it’s so important that the people shaping those messages are truly representative of the audiences they serve. This award spotlights 18 executives who are carrying the torch for diversity and inclusion—and meaningfully mentoring others along the way.
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2019 Top 50 Product Marketing Influencers
Product Marketing Alliance
These product marketers are redefining standards, helping shape the direction of the field, luring new and enthusiastic talent into the role, and elevating awareness among the C-suite.
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LinkedIn Global Leadership Award
LinkedIn
The Leadership award celebrates the employee who has set him or herself apart as a role model — someone who consistently inspires and imparts wisdom, and whom others look to as a mentor and coach. Your efforts have made a tangible impact in an organization that already boasts a tremendous amount of talent, and your nomination is testament to how indispensable you are to the Global Sales Organization.
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One of New York State's Most Influential Women in Marketing
Agency Spotter
In the hustle and bustle of New York City, these women have gone to great lengths to find success in the marketing world. Our list of New York’s 30 most influential women marketers contains business leaders who inspire us and continue to shape the world of marketing.
https://co.agencyspotter.com/new-york-most-influential-women-in-marketing/ -
25 Influential Women in Digital Marketing
TopRank
For the ninth year in a row, TopRank Marketing is publishing it’s annual influential women in digital marketing list.
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Women at LinkedIn NYC - Take Intelligent Risks Award
Women at LinkedIn - Employee Resource Group
Recognizing the exceptional women in the NYC office who live and breathe our culture & values.
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International Literary Award
Professional Woman Publishing
In recognition for literary skills for "Marketers of Tomorrow" for published book and knowledge of Inbound Marketing.
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Georgetown Track and Field Distinguished Alumni Award
Georgetown University
Honor given as an outstanding alumna and former student student-athlete.
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World Record Holder - Women's 30-89 4X400M Relay Club
USATF MASTERS INDOOR CHAMPIONSHIPS 2016
Competed at the USATF Indoor Championship meet and raised over $4,500 for Huntington's disease and set a Masters track World Record.
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Goizueta Marketing Strategy Consultancy Case Competition 'Best Recommendation' Award Winner
Goizueta Business School
Emory University's Goizueta Marketing Strategy Consultancy (GMSC) partners talented MBA students from the Goizueta Business School with leading organizations to create strategic marketing solutions. GMSC teams have been successfully providing value-added recommendations on pressing business issues to their clients for the past 20 years.
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Entrepreneurship and Venture Capital Case Competition 'Entrepreneurs Choice' Award Winner
Goizueta Business School
VCIC is the premiere MBA competition for venture capital and entrepreneurship since 1998.
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Google Operating Committee Award
Google Inc.
Google’s Operating Committee award goes to employees who deliver impact and innovation on strategic projects. This was awarded for my role in launch of the Google AdWords product revamp.
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Google Online Sales Gold Recognition Award
Google Inc.
Awarded for accomplishment in development and delivery of sales training to Google AdWords Online Sales team.
Languages
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English
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Organizations
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Global Industry Advisory Council - Digital Marketing Institute
Board Member
- PresentAt the core of the Industry Advisory Council’s work is the identification of current and future trends, contributing to 'best practice' advice, industry research and insights for professionals and the industry. This offers guidance on an educational framework to support the development and promotion of the profession and the opportunities for individuals and businesses. The Global IAC meets twice annually to actively set the agenda for the digital marketing and selling professions, also…
At the core of the Industry Advisory Council’s work is the identification of current and future trends, contributing to 'best practice' advice, industry research and insights for professionals and the industry. This offers guidance on an educational framework to support the development and promotion of the profession and the opportunities for individuals and businesses. The Global IAC meets twice annually to actively set the agenda for the digital marketing and selling professions, also contributing to ongoing research and content on current and future trends in the industry.
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Black Inclusion Group at LinkedIn
President
-Utilize LinkedIn data, resources and employees to close the opportunity gap for Blacks in the technology industry.
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Black Inclusion Group at LinkedIn
Vice President
-Utilize LinkedIn data, resources and employees to close the opportunity gap for Blacks in the technology industry.
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