Tyson White

Powerdot teamed up with Kurppa Hosk (kurppahosk.com) to create Powerdot's first major brand campaign: Recovery for Every Body.

Nixon awarded license for Adidas Timing/Watches. I played the lead role in developing this relationship and this new business venture for Nixon.
Releasing Spring 2018.

Milestone in Nixon's history: brand and athlete collaboration on a signature collection with Nixon's most relevant young female athlete. Integral accomplishment in an initiative led from 2012.

Led the concept and development of this brand and project. Board Member, SIMA Humanitarian Fund Board, Advisory Board Member SIMA

World's Most Rugged Outdoor Smartwatch, in partnership with Google. Qualcomm also a major partner. Has won many awards to date, including a SIMA Image Award for Best Accessory Product, Vogue Magazine's Best Watches at Baselword, and many others.

Nixon partners with Lucasfilm on a Star Wars Collaboration. Played the lead role in introduction, establishment and ongoing relationship with Disney/Lucasfilm senior management.

Nixon launches a custom bar experience. Played the lead role in establishing this program, as well as maintaining a long term growth and expansion roadmap.

Collaboration with one of skateboarding's most iconic figures.

Nixon developed in partnership with current and former Navy SEALS and Special Operations members a digital watch designed specifically to the needs and specifications of the SPECOPS community.
Releasing in 2018.

Nixon's first smartwatch, and the world's first live conditions surf watch. Winner of National Geographic's Gear of the Year Award 2015. Led this project from initial concept to final delivery and go-to-market

Nixon was a leader in the Bluetooth Speaker space, and the dominant product in the Action Sports Market space. As a result, the Blaster franchise sold more than 300,000 units over a 2 year period. Winner of several awards, including ISPO Best Accessory Award 2013.

Nixon collaborated with Liberty London on a Limited Edition watch project (annual)

Multi-Year Collaboration with World Champion Surfer, John Florence.

Nixon's longstanding annual collaboration project with Colette. Expanded and maintained Colette's longest running brand collaboration.

Nixon and Primitive Collaboration, yielding over $1M in wholesale across 5 skus.

Nixon collaboration with Kate Spade.

Mens premium fashion collection, inspired by Alpinestars 50 year heritage. Featuring product made in Japan and Italy. I launched, produced, directed, sourced and merchandised. Sold only in premium men's boutiques.

Our only collab (Sept 22). Stoked to do it all over again in January 2024..