“VA is a committed, energetic, in-it-to-win-it team player. She knew her business inside and out, and approached her work with real passion. She brings it, big time, with humor and warmth to boot.”
About
I believe in brain science and how it maps to behavior and decision making. I love…
Contributions
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How can you find the most cost-effective advertising platforms for your budget?
I agree that having clear objectives is the price of entry but to get the most from paid advertising dollars you have to 1. have a clear understanding of where your target audience is engaging and 2. have a strong earned media strategy to boost paid efforts. Without a strong earned and organic content strategy you will burn through your budget quickly with minimal engagement.
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How do you determine the right balance of digital vs. traditional advertising?
What the latest generational insights are showing us is that everyone is engaging digitally in some manner, however some non-digital tactics such as dimensional direct mail are creating more engagement as there is an ability to capture more SOV with some targets. Additionally more opportunities to meet your customers where they are at through digital word of mouth and organic and earned strategies provide the greatest opportunity to drive behavior change and adoption.
Activity
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People aren't just part of the equation—they're the engine that drives everything forward. Whether they're your team members fueling innovation or…
People aren't just part of the equation—they're the engine that drives everything forward. Whether they're your team members fueling innovation or…
Shared by V.A. Lopes
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As we enter respiratory illness season, COVID-19 remains a serious public health threat for so many immunocompromised people across the US. I’m…
As we enter respiratory illness season, COVID-19 remains a serious public health threat for so many immunocompromised people across the US. I’m…
Liked by V.A. Lopes
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The Indigenous Māori people make up the second largest ethnic group in New Zealand, and they now have a new queen, 27-year-old Ngā Wai hono i te pō.…
The Indigenous Māori people make up the second largest ethnic group in New Zealand, and they now have a new queen, 27-year-old Ngā Wai hono i te pō.…
Liked by V.A. Lopes
Experience
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Education
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Penn State University
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Activities and Societies: La Vie Penn State Yearbook, SGA - Town Senator 2002-2003
While at Penn State, I worked full time at a medical market research firm. In my spare time I was a staff photographer for the Penn State Year book. In 1999 I joined the East Halls Radio Station as a DJ.
In 2002 I ran for a town senate seat in the student government, was elected and served from 2002 - 2003. I served on several diversity committees and was elected the Sargent at Arms
I was a Vagina Monologues cast member in 2000, and took over as director from 2001-2003, where I was able…While at Penn State, I worked full time at a medical market research firm. In my spare time I was a staff photographer for the Penn State Year book. In 1999 I joined the East Halls Radio Station as a DJ.
In 2002 I ran for a town senate seat in the student government, was elected and served from 2002 - 2003. I served on several diversity committees and was elected the Sargent at Arms
I was a Vagina Monologues cast member in 2000, and took over as director from 2001-2003, where I was able to sell out an unprecedented 3 shows in Schwab Auditorium -
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Volunteer Experience
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Team In Training Mentor - Run/Walk SF/Marin Team
The Leukemia & Lymphoma Society
- 1 year 10 months
Health
I have served as a walk/run mentor for 2 years. I help new team members raise money, training for long-distance run or walk events and assist the coaching staff in training.
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San Francisco Field Advisor/Marketing Consultant
The Komera Project
- 2 years 6 months
Human Rights
- Recruited several advertising professionals to form a non-profit advertising group
- Provided strategic marketing and advertising guidance
- Oversaw the development of a social media campaign
- Helped organize the San Francisco fun run
Honors & Awards
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2021 40 Under 40
MM+M
MM+M presents the 40 Under 40 list, highlighting marketers shining a spotlight on the industry’s breadth of young talent, many of whom are poised to lead the business in the decades ahead.
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2015 HBA Rising Star
Healthcare Businesswomen's Association
Recommendations received
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LinkedIn User
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When was the last time someone asked you a question that changed the way you think about your business? In my recent conversation with Liz C. on…
When was the last time someone asked you a question that changed the way you think about your business? In my recent conversation with Liz C. on…
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