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For 48 hours 22 offices of DDB Latina together working to create ideas to raise awareness about gender inequality and to create possible solutions to influence society regarding this issue. Results: an impactful PR idea and a big, very big data project awarded by the juri.

Please see details on the press coverage articles:

AdLatina
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Latin… Show more

For 48 hours 22 offices of DDB Latina together working to create ideas to raise awareness about gender inequality and to create possible solutions to influence society regarding this issue. Results: an impactful PR idea and a big, very big data project awarded by the juri.

Please see details on the press coverage articles:

AdLatina
http://www.adlatina.com/publicidad/%E2%80%9C-same-alary-project%E2%80%9D-fue-la-ganadora-del-ideathon

Latin Spots
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Update Or Die!
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Adnews
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The hackathon Rain Of Ideas was an initiative of DM9DDB to tackled Sao Paulo's water crisis with creativity. We engaged the whole agency fostering Silicon Valley method of innovation development to think about the water issue for about 72 hours and to come up with solutions such as campaigns, products, buzz actions or services. The results were amazing, more than 50 ideas, 300 people engaged, 3 groups awarded and a big big buzz on Brazil's main media channels.

PRESS COVER

LIittle… Show more

The hackathon Rain Of Ideas was an initiative of DM9DDB to tackled Sao Paulo's water crisis with creativity. We engaged the whole agency fostering Silicon Valley method of innovation development to think about the water issue for about 72 hours and to come up with solutions such as campaigns, products, buzz actions or services. The results were amazing, more than 50 ideas, 300 people engaged, 3 groups awarded and a big big buzz on Brazil's main media channels.

PRESS COVER

LIittle Black Book
http://www.lbbonline.com/news/how-dm9ddb-tackled-brazils-water-crisis-with-a-hackathon/

Meio & Mensagem
http://www.meioemensagem.com.br/home/comunicacao/noticias/2015/02/04/As-ideias-da-DM9-para-amenizar-a-crise-h-drica.html

Jornal Nacional
https://www.youtube.com/watch?v=JpqXmLjZxQ8

Exame
http://exame.abril.com.br/marketing/noticias/novo-letreiro-na-entrada-da-dm9ddb-capta-agua-da-chuva

Latin Spots
http://www.latinspots.com/site/sp/nota/detalle/35138/DM9DDB-cuida-el-agua-en-San-Pablo Show less