Lisa Lei

Lisa Lei

United States
1K followers 500+ connections

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About

Analytics professional with hands-on experience in Marketing Mix Modeling, A/B testing…

Activity

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Experience

  • AbbVie Graphic

    AbbVie

    United States

  • -

    Greater Chicago Area

  • -

  • -

    Greater Chicago Area

  • -

    Greater Chicago Area

  • -

    Hoffman Estate, IL

  • -

    Greater Chicago Area

Education

Licenses & Certifications

Courses

  • Advanced Data Analysis

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  • Advanced Market Reserach

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  • Analytical Tools for Marketers

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  • Introduction to Relational Database and SQL

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  • Knowledge Discovery Techniques

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  • Marketing Strategy and Planning

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  • Regression

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  • Time Series Analysis

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  • Web Data Mining

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Projects

  • Baby Boomer Consumption and Activity Study

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    • Analyzed the syndicated data set of Baby Boomer Research from Michigan State University
    • Cleaned the data of 7000+ by deleting observations and filled in missing values
    • Performed exploratory data analysis (EDA); constructed multivariate models using SAS statements such as PROC CANCORR, PROC CANDISC, PROC FACTOR; validated the selected model
    • The final presentation has been used by the professor as excellent example for this course

    Other creators

  • Lancome Natural Skin Care Product Extension Analysis

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    • Profiled heavy user and light user segments of women who were 0-55 age and consume beauty products, researched the demographic and behavioral characteristics of them
    • Helped Lancôme to do brand positioning and product design by mapping out the brand positioning of 7 skin care brands using perceptual mapping tool
    • Provided insights in product design by giving importance of 7 main differentiating features and calculating market share of competitors, as well as design optimal product

    Other creators
    See project

  • Yoplait Light Advertising Campaign Evaluation

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    • Analyzed a national survey data of 6000+ participants’ responses for 4 Yoplait Ads
    • Conducted Clustering analysis to distinguish 4 groups of respondents, applied Principal Component Analysis to evaluate the ad content, applied Correspondence analysis to visualize the hidden relationship in consumer group and purchase intention

    Other creators
    • Wilson Zhang

Honors & Awards

  • Academic Excellence Kellstadt Marketing Center Scholarship

    Department of Marketing DePaul University

Languages

  • English

    Native or bilingual proficiency

  • Chinese

    Native or bilingual proficiency

  • Cantonese

    Native or bilingual proficiency

Organizations

  • American Statistical Association

    Member

    - Present

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