Articles by William
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Brand Voice: How to Stop Getting Lost in a Noisy Marketplace
Brand Voice: How to Stop Getting Lost in a Noisy Marketplace
By William M.
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5 Keys to Virtual Sales in the Crazy Year of 2020 and Beyond
5 Keys to Virtual Sales in the Crazy Year of 2020 and Beyond
By William M.
Contributions
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What do you do if your SEM campaign is facing intense competition?
Competition in SEM can be a positive challenge as it compels a brand to sharpen its unique value proposition for a specific target audience. Assuming you have identified the right keywords and created ad copy with proven success, the next step in campaign optimization is to focus on your landing pages. PPC campaigns that drive traffic to a service or product page that contains generic information, small images, walls of text, no clear call-to-action, and poor load speed will suffer. Strike a balance between frequency of changes and the number of visits to gather sufficient data for making informed decisions.
Activity
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Think manufacturers are falling behind in SEO? Think again. As we analyze the initial results of our State of Content Marketing for SEO survey, one…
Think manufacturers are falling behind in SEO? Think again. As we analyze the initial results of our State of Content Marketing for SEO survey, one…
Shared by William M.
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"Content marketing is easy." No, it's not. And that's a crucial point for any serious marketer to understand. As someone who's spent years in the…
"Content marketing is easy." No, it's not. And that's a crucial point for any serious marketer to understand. As someone who's spent years in the…
Liked by William M.
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📈 Want to Boost Your Business Valuation? Don't Underestimate the Power of Marketing. William M. just dropped a must-read article for business…
📈 Want to Boost Your Business Valuation? Don't Underestimate the Power of Marketing. William M. just dropped a must-read article for business…
Liked by William M.
More activity by William
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Imagine this: Your CEO wants to invest in content marketing. You envision valuable resources that educate and engage your customers. But they're only…
Imagine this: Your CEO wants to invest in content marketing. You envision valuable resources that educate and engage your customers. But they're only…
Shared by William M.
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Some of my most controversial takes about content marketing in 2024: 1) We’ve moved from content marketing 1.0 (designed for search engines) to…
Some of my most controversial takes about content marketing in 2024: 1) We’ve moved from content marketing 1.0 (designed for search engines) to…
Liked by William M.
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"Are my clients even on YouTube?" Here's why this question misses the point.. YouTube isn't just social media. It's the world's 2nd largest SEARCH…
"Are my clients even on YouTube?" Here's why this question misses the point.. YouTube isn't just social media. It's the world's 2nd largest SEARCH…
Liked by William M.
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It's hard to believe I've been writing for Small Business Monthly for almost a year now. I'm truly enjoying the opportunity to share insights with…
It's hard to believe I've been writing for Small Business Monthly for almost a year now. I'm truly enjoying the opportunity to share insights with…
Liked by William M.
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I’m still pretty proud of this marketing achievement I got in 2001 at O'Reilly.
I’m still pretty proud of this marketing achievement I got in 2001 at O'Reilly.
Liked by William M.
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Think Your Content is Good Enough? Think Again. 🔄 Our recent SEO and Content Marketing survey revealed that over 80% of marketers regularly update…
Think Your Content is Good Enough? Think Again. 🔄 Our recent SEO and Content Marketing survey revealed that over 80% of marketers regularly update…
Shared by William M.
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