Wilson Kello

Creative lead on a really fun project funded by a grant from the Pennsylvania Department of Agriculture. I was honored and humbled to meet and work with PA entrepreneurs, advocates and industrial hemp veterans and tell their stories. I got to do all the things I love the most: work for real change, interview interesting and driven stakeholders, research a fast-evolving space, write, direct and voice videos, create a social campaign, design logos and web pages, develop materials for startups… Show more

Creative lead on a really fun project funded by a grant from the Pennsylvania Department of Agriculture. I was honored and humbled to meet and work with PA entrepreneurs, advocates and industrial hemp veterans and tell their stories. I got to do all the things I love the most: work for real change, interview interesting and driven stakeholders, research a fast-evolving space, write, direct and voice videos, create a social campaign, design logos and web pages, develop materials for startups, travel to research institutions and farms, and boil down a dynamic ecosystem into a relatable and compelling narrative. Heartfelt hanks to everyone on the project! Show less

Our groundbreaking lingerie shoot incorporated video mapping in a never-before-seen way. CBS covered, along with Getty, and numerous local news outlets.

http://miami.cbslocal.com/2017/05/11/video-mapping-technology/

http://www.gettyimages.ca/event/tika-camaj-and-erin-cummins-photo-shoot-700039547#fashion-models-erin-cummins-and-tika-camaj-pose-during-the-ren-rof-picture-id673633264

When I came up with Pink Lipstick Lingerie in 2010, I did not foresee the SEO issue we were wading into with such a brand name. Short explanation: the brand name will never appear in top search results, especially on Amazon (a huge account), because the results from the $10bn cosmetics industry will always appear first. Our choice was to scrap a growing brand with year-over-year profit increase, or try another way to compete. I chose to double down on the brand name and push the iconoclastic… Show more

When I came up with Pink Lipstick Lingerie in 2010, I did not foresee the SEO issue we were wading into with such a brand name. Short explanation: the brand name will never appear in top search results, especially on Amazon (a huge account), because the results from the $10bn cosmetics industry will always appear first. Our choice was to scrap a growing brand with year-over-year profit increase, or try another way to compete. I chose to double down on the brand name and push the iconoclastic message hard on social media to recoup clicks lost to organic search. Just launched, and early traffic is positive! Show less

I just created new junior swimwear brand. Aside from product design and development, I directed all branding, concept, look and feel, model selection, location scouting, photo shoot, video, site design and UX, and digital marketing. I came up with the name, designed the logo, and wrote all the copy.