“David is a man on a mission to help socially responsible businesses achieve success in the marketplace – and he delivers results that consistently delight stakeholders. One of my first hires as CEO of Halo, David led social media, PR, ecommerce, and corporate philanthropy throughout my tenure. He was instrumental to Halo’s growth, which consistently outpaced the industry. David helped Halo become a recognized leader in corporate social responsibility, surpassing competitors many times its size. He took Halo’s social media from zero to #1 in the industry, grew e:mail subscribers from 7,000 to more than 250,000, helped forge strong partnerships with strategic customers, and his work was featured in every important customer sales presentation. David has built impressive business relationships with a well-deserved reputation for a tireless work ethic, integrity of the highest degree, extraordinary kindness and superb effectiveness. For companies with a strong commitment to social responsibility, I recommend David with the utmost of regard and respect for him on both a professional and personal level. ”
David Yaskulka
Budd Lake, New Jersey, United States
3K followers
500+ connections
About
CEO / CMO / Board Director. Helping socially responsible businesses capture consumer…
Activity
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Get to know us at Natoo! "I'm Joel, the Vice President of Sales at Natoo! I’m passionate about driving growth and building strong relationships…
Get to know us at Natoo! "I'm Joel, the Vice President of Sales at Natoo! I’m passionate about driving growth and building strong relationships…
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Dr. Bronner's will be at Newtopia!! Join us for a discussion about the growth & demand for Regenerative Organic Certified® Products. 🌱 When:…
Dr. Bronner's will be at Newtopia!! Join us for a discussion about the growth & demand for Regenerative Organic Certified® Products. 🌱 When:…
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Today, we're celebrating Anchor Ingredients Company for receiving their GHG Scope 3 Footprinting badge through Supplier Leadership on Climate…
Today, we're celebrating Anchor Ingredients Company for receiving their GHG Scope 3 Footprinting badge through Supplier Leadership on Climate…
Liked by David Yaskulka
Experience
Education
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Williams College
Activities and Societies: Led numerous student educational organizations. Ran student recycling program. Editor of student political journal. Head waiter at student cafeteria (bottlewasher, not cook).
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Certificate program examining how business can play a catalytic role solving climate change, income inequality, and social injustice. Examines the business models that can drive change.
Volunteer Experience
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Member (first pet food)
American Sustainable Business Network
- Present 3 years 10 months
Environment
The American Sustainable Business Network is the leading business organization serving the public policy interests of responsible companies, their customers and other stakeholders. Founded in 2009, ASBN’s membership represents over 250,000 businesses in a wide range of industries. ASBN advocates for policy change and informs business owners, policymakers and the public about the need and opportunities for building a vibrant, broadly prosperous, sustainable economy.
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Board Member
Greater Good Charities
- Present 8 years 1 month
Environment
Greater Good Charities is an independent 501(c)(3) charitable organization devoted to improving the health and well-being of people, pets, and the planet. In addition to creating and operating a suite of Signature Programs, Greater Good Charities has given over $300 million in cash and product grants to charity partners and programs worldwide that work toward our mission.
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Board Member
Pet Sustainability Coalition
- Present 4 years 5 months
Environment
The Pet Sustainability Coalition advances business through profitable environmental and social business practices. Founded in 2013 by eight companies who recognized a need for a collaborative platform for the industry to address increasing expectations for sustainable products, PSC now supports ~120 pet companies on their sustainability journey and is home to one of the most vibrant communities of leaders in the pet industry. Learn more at www.petsustainability.org
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Publications
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eBay PowerSeller Secrets: Insider Tips from eBay's Most Successful Sellers
McGraw-Hill
Brad and Deb are the authors. I was Technical Advisor, and also quoted throughout the book as a seller.
Other authorsSee publication -
The eBay Billionaires' Club: Exclusive Secrets for Building an Even Bigger and More Profitable Online Business
John Wiley & Sons
Amy is the author, but chapter 3 is about me (must also say the book title exaggerates!).
Other authors -
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Internet Riches: The Simple Money-Making Secrets of the Online Millionaires
American Management Association
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Secrets of the eBay Millionaires: Inside Success Stories
McGraw-Hill
Greg's the author, not me. I'm featured in the chapters on "Reach the Widest Possible Audience," "Build a Good Reputation" and "Automate to Ramp up Sales."
Other authorsSee publication
Projects
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Dog Film Festival
THE FIRST ANNUAL NEW YORK DOG FILM FESTIVAL OCT 2-3, 2015 IS A CELEBRATION OF THE REMARKABLE BOND BETWEEN DOGS AND THEIR PEOPLE. The New York Dog Film Festival is a project of The Radio Pet Lady Network and Tracie Hotchner. Halo is founding corporate sponsor
Other creatorsSee project -
LoveAnimals.org Nonprofit Crowdfunding
Denver, CO (August 26, 2014) - LoveAnimals.org, an innovative nonprofit crowdfunding site focused solely on supporting animal projects, today announced that Halo, Purely for Pets, Ellen DeGeneres’ natural pet food company, has become the site’s founding sponsor.
Crowdfunding has changed the way people support the causes and projects they care about. Now, it’s easy to donate to non-profit efforts, help launch commercial inventions, back artists and more.Other creatorsSee project -
Le Sauvetage (The Rescue) #rescuefilm
A magical tale for anyone ever rescued by a pet... a short film by Peter McEvilley, featuring the Olate Dogs. Executive Producer, Steve Marton, CEO Halo, Purely for Pets.
Selected:
Sonoma International Film Festival 2014 (opening film)
Court Metrage, Festival de Cannes 2014 (short film corner)
Dedicated to shelter workers, animal advocates and pet adopters everywhere.Other creatorsSee project -
K9s for Warriors
Bestselling Author, Pet Lifestyle Expert, and Animal Advocate Wendy Diamond learned that every hour a veteran commits suicide (Department of Veterans Affairs) and launched an initiative to pair veterans with service dogs. Animal Fair and Wendy Diamond partnered with K9s For Warriors to bring awareness to this alarming statistic and raise much needed donations for our Veterans with PTSD and Brain Traumatic Injury to go through this wonderful and proven program! Please join us in donating and…
Bestselling Author, Pet Lifestyle Expert, and Animal Advocate Wendy Diamond learned that every hour a veteran commits suicide (Department of Veterans Affairs) and launched an initiative to pair veterans with service dogs. Animal Fair and Wendy Diamond partnered with K9s For Warriors to bring awareness to this alarming statistic and raise much needed donations for our Veterans with PTSD and Brain Traumatic Injury to go through this wonderful and proven program! Please join us in donating and supporting K9s For Warriors!
Ellen DeGeneres' pet food company, Halo, Purely for Pets knows that natural nutrition is imperative for service dogs (and all dogs) because it ensures a long, happy life with their owners and are on board to support the K9s For Warriors Bark Breakfast Benefit Tour! The Loews and Omni Hotels are graciously providing the space for the Bark Business Breakfast so we can gather and raise money, as well get the bark out about K9s For Warriors!Other creatorsSee project -
Halo / Freekibble Partnership
- Present
Strategic cause-marketing program feeding over 1 million meals of Halo Spot's Stew to shelter pets nationwide. Freekibble.com and Freekibblekat.com are 2 of the 5 most-visited animal rescue web site.
Other creatorsSee project -
PBS Special "Shelter Me" with Katherine Heigl
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Halo is the sponsor of “Shelter Me“, a PBS film that illustrates how people’s lives are positively impacted by shelter dogs.
The project’s creator, acclaimed filmmaker Steven Latham, wants to engage the public in finding solutions to put a stop to the nearly four million dogs and cats euthanized every year in the United States.
Actress and animal advocate Katherine Heigl is hosting the PBS premiere of the one-hour, emotionally charged television special.Other creatorsSee project -
Halo / USPS Stamps to the Rescue
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360 degree marketing partnership with United States Postal Service to promote social awareness Adopt a Shelter Pet stamps.
Other creatorsSee project
Honors & Awards
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ICON Award
Pet Age Magazine
The annual ICON Award honors those pet professionals who have demonstrated a long-term commitment to the sustained success and growth of the pet industry.
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Inc. 5000
Inc.com
America's fastest-growing companies.
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Sustainability Top-20
Pet Sustainability Coalition
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"Philanthropic Appeals" - shortlist
International AME Awards for World's Best Advertising & Marketing Effectiveness
For campaigns whose messaging contributed to causes, or raised social and civic awareness. #HaloFeeditForward.
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"Best 30 Second Spot" Social Good Awards
Social Good Awards
Finalist, Halo Feed it Forward tv commercial.
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"Best Social Responsibility Campaign" MITX
MITX 2015 Awards
Shortlisted for #HaloFeeditForward campaign.
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"Cause Related Marketing" Bronze Award
Hatch Awards
For #HaloFeeditForward campaign.
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"Commercial Household Products / CPG" Silver
Telly Awards
Silver for #HaloFeeditForward campaign.
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"Commercial TV Appeals" Telly Awards Silver
Telly Awards
Silver winner for #HaloFeeditForward campaign.
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"Corporate / Nonprofit Partnership" Social Good Award
The Social Good Awards
Finalist, #HaloFeeditForward campaign.
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"WOW! Award" Finalist
PR News Platinum PR Awards
Halo’s campaign, “Halo, Purely for Pets Helps Homeless Pets Win Big in Oscar Gift Bags” is a finalist in the WOW! Award category, which honors “the most innovative, out-of-the-box PR campaign or paradigm-shifting communications idea of 2014.”
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"Best Digital Marketing Campaign" Finalist
PR News Digital Awards
Industry’s top brand/product marketing honor in the PR and communications digital space, recognizing outstanding digital initiatives.
Halo’s entry, "Halo, Purely for Pets -- Freekibble, Ellen & Halo Feed Shelter Pets, Change Lives,” showcases Halo’s innovative marketing and PR efforts to support pets in need, create customer loyalty and increase sales through its partnership with Freekibble.com.
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