Zack Jourdan

If you are a solopreneur (or have a small team), investing in a professional ghostwriter helps you deliver great content within your budget. Most CEOs and owners are busy building the business and cannot afford a full-time writer until your company reaches that $2-5M+ revenue threshold. Hiring a ghostwriter gets you premium content on your schedule without the hassles of hiring an employee. Working with a contractor is simple because they are motivated for you to be thrilled with their work, so you will continue to renew their contract. You can hire a ghostwriter to write blogs, social media posts, email courses, landing pages, brochures, technical manuals, etc. Smart CEOs hire pros. You cannot do it all.

If you are a small business, you likely do not have a marketing team. Keep it simple. You can get daily, weekly, and yearly metrics on LinkedIn (and other platforms). Track impressions, likes, and comments in a spreadsheet. Ask people who book sales calls where they heard about your company. Then, you can track the success of the different platforms and your content on them. If you are using a marketing agency, they should give you these analytics so you can see the metrics on their content and ads. If not, ask them to do that. For a great method to get prospects to learn more about your company's offerings, use an educational email course. This gives your prospects the ability to learn and build trust before they book a call.

First, leverage the skills acquired over the years and assess how they align with emerging trends. Reflect on your strengths, acknowledging the unique value you bring to the table. Engage in conversations with industry professionals, attend networking events, and stay current with industry publications to uncover unmet needs or gaps. Customer interviews, informational interviews, and mentorship can provide valuable insights into the industry landscape and how your unique strengths and experience can add value. Take unconventional paths to combine your skills with emerging opportunities.

Embrace continuous learning and consider acquiring new certifications or skills to enhance marketability. Diversity in skills enhances adaptability. The professional landscape is dynamic, and possessing a range of competencies makes you resilient in industry shifts. Employers and clients value individuals with diverse skill sets, recognizing the ability to bring a fresh perspective to challenges. By embracing continuous learning, you position yourself to have a wide range of in-demand skills that will give you opportunities across many industries and professions.

Uncertainty fosters adaptability, a critical skill in today's rapidly evolving world. By learning to navigate ambiguity, you develop resilience and agility, which are essential in facing unforeseen challenges. Embracing change and experimentation fosters a growth mindset crucial for continuous learning. This mindset attracts opportunities because you demonstrate that you are proactive, adaptable, and committed to personal development and success. By embracing ambiguity, you position yourself to recognize and seize these hidden prospects, fostering innovation and entrepreneurial thinking.

Experimentation allows you to discover hidden passions and strengths. Trying various roles provides valuable insights into what truly resonates with you, ensuring your career aligns with your intrinsic motivations. These career experiments can unveil unforeseen opportunities and niches that may align perfectly with your evolving interests and expertise. Ultimately, experimenting with different skills and opportunities opens doors and shapes a fulfilling and resilient professional journey in your mid/late career transition.