Business Development Representative

Job Description

Business Development Representative (BDR)

Job Description

Job Summary

The Business Development Representative will be responsible for identifying and

qualifying leads, initiating contact, and nurturing relationships with potential clients. The

primary goal will be to generate new business opportunities and contribute to the overall

growth and success of the company.

Key Responsibilities:

Lead Generation:

Proactively research and identify potential leads through various channels such as

cold calling, email campaigns, social media, and networking events.

Qualification:

Evaluate leads to determine their potential value to the company based on

predefined criteria such as budget, need, authority, and timeline (BANT).

Outreach:

Initiate contact with leads through personalized emails, cold calls, and social

media messages to introduce our products/services and establish rapport.

Relationship Building:

Build and maintain strong relationships with prospects by understanding their

needs, addressing their concerns, and providing relevant information to nurture

them through the sales funnel.

Appointment Setting:

Schedule meetings or product demonstrations between qualified leads and the

appropriate sales representatives to further explore opportunities and move

prospects closer to conversion.

Pipeline Management:

Track and manage leads and opportunities using CRM (Customer Relationship

Management) software, ensuring accurate and up-to-date records of all

interactions and progress.

Collaboration:

Work closely with the sales team to align strategies, share insights, and provide

feedback on lead quality and market trends to optimize the sales process.

Continuous Learning:

Stay updated on industry trends, market dynamics, and competitive landscape to

enhance your knowledge and effectiveness in lead generation and sales

strategies.

Qualifications:

Bachelor’s degree preferred or equivalent work experience with 3 years working in the

UPS/Generator Industry or Technical Service sales

Must be able to work in high stress, high demand environment.

Must possess excellent oral and written communication skills with attention to detail.

Ability to organize and manage multiple priorities.

Good time and project management skills

Strategic and Tactical thinker and multi-tasker

Strengths in problem solving follow up and details.

Problem analysis and problem resolution at a functional level

Strong customer orientation

Proficient computer skills (Word, Excel, PowerPoint)

Working experience with NetSuite System or similar CRM.

Ability to work well with others.

Self-motivated

Disclaimer

The above statements are intended to describe the general nature and level of work

being performed by people assigned to this classification. They are not to be construed

as an exhaustive list of all responsibilities, duties, and skills required of personnel so

classified. All personnel may be required to perform duties outside of their normal

responsibilities from time to time, as needed

Continuous Learning:

Stay updated on industry trends, market dynamics, and competitive landscape to enhance your

knowledge and effectiveness in lead generation and sales strategies.

Qualifications:

Bachelor’s degree preferred or equivalent work experience with 3 years working in the

UPS/Generator Industry or Technical Service sales

Must be able to work in high stress, high demand environment.

Must possess excellent oral and written communication skills with attention to detail.

Ability to organize and manage multiple priorities.

Good time and project management skills

Strategic and Tactical thinker and multi-tasker

Strengths in problem solving follow up and details.

Problem analysis and problem resolution at a functional level

Strong customer orientation

Proficient computer skills (Word, Excel, PowerPoint)

Working experience with NetSuite System or similar CRM.

Ability to work well with others.

Self-motivated

Disclaimer

The above statements are intended to describe the general nature and level of work being performed

by people assigned to this classification. They are not to be construed as an exhaustive list of

all responsibilities, duties, and skills required of personnel so classified. All personnel may be

required to perform duties outside of their normal

responsibilities from time to time, as needed.

Company Description

Unified Power Company is a premier national service provider, providing services to Uninterrupted Power Supply Units, Generators, DC Plants, PDU’s and other critical power equipment to more than 7,000 customers across the country.

Our clients trust our well-trained field service & support staff to deliver world-class service while maintaining critical power infrastructure. Our professional staff is expertly trained in providing our clients with critical power solutions in many industries including datacenters, telecommunications, cable television, broadband internet, healthcare, government, and education institutions.

Unified Power Company is a premier national service provider, providing services to Uninterrupted Power Supply Units, Generators, DC Plants, PDU’s and other critical power equipment to more than 7,000 customers across the country. Our clients trust our well-trained field service & support staff to deliver world-class service while maintaining critical power infrastructure. Our professional staff is expertly trained in providing our clients with critical power solutions in many industries including datacenters, telecommunications, cable television, broadband internet, healthcare, government, and education institutions.