Digital Content Specialist

Full Time, Exempt

General Description:

We’re looking for a highly-motivated individual who is passionate about digital communication and marketing to guide the direction of the Mount Vernon website, which has more than 6 million users per year and is the authority on George Washington and his Virginia estate, Mount Vernon. The work of the Digital Content Specialist will be highly visible and will make a significant impact on our audience’s understanding of George Washington and on visitation to Mount Vernon.

Reporting to the Marketing Manager, the Digital Content Specialist will create and update content on mountvernon.org and other Mount Vernon owned properties, including the employee intranet.

This role will guide the direction of the website by contributing to content audits and by A/B testing proposed changes.

This person will also help to digitally market visitation and should have a passion for online marketing and for driving results, which includes increasing sales for grounds passes and event tickets.

Compensation:

Starting at $60,000

Expected Hours:

40 hours/week

Primary Responsibilities:

Mount Vernon Website Properties

• Write and update content for all mountvernon.org and other related properties, including Mount Vernon Inn Restaurant, the George Washington Leadership Institute, and the employee intranet. Content will include but is not limited to visitation information, events pages, history articles, and interactive features, such as timelines and quizzes.
• Manage website overlays using OptInMonster and built-in CMS tools.
• Update and maintain website event pages and calendar. Include compelling descriptions and images that convey the experience of the event.
• Liaison with Events, Historic Trades and other departments to collect needed information for their events, and guide them in the creation of their own website pages.
• Analyze Google Analytics reports and identify areas for improvement. Make Google Analytics and Looker Studio reports for stakeholders, as needed.
• A/B test proposed website pages and features to determine if they would achieve the desired goals. Guide staff in refining ideas for A/B tests.
• Participate in ongoing content audits and help to identify new content to be created and content to be improved or archived. Also suggest changes to the website architecture to improve the accessibility of our website content.
• Train and assist new website content authors.
• Guide the creation of the Mount Vernon intranet, working with IT. Build out intranet content, train content authors, and ensure that information is easy to find.
• Work with our 3rd party web development team to resolve website issues. Assist in QA testing website changes and new features built by our website developers.
  
  
  

External Sites

• Increase visitation by posting events to external calendars, which includes writing copy, selecting images, and using tracking URLs to measure results.
• Manage profiles on tourism websites, including Virginia.org, Visit Alexandria, Destination D.C., and FXVA.com. Accurately portray the guest experience through copy and images.
• Manage Google Business pages. Update pages for changes in hours and closures.
  
  
  

Digital Signage

• Provide graphics for digital signage on the estate, especially for events
• Working with IT, troubleshoot issues with digital sign system
  
  
  

Qualifications:

• B.A. degree in Communications, Marketing, Museum Studies, or a related field
• At least two years relevant experience
• Superior writing and editing skills
• Knowledge of how to write content for the web
• Prior experience with a content management system; experience with Drupal is a plus
• Experience with Google Analytics and Google Tag Manager
• Ability to write HTML and CSS
• Excellent interpersonal skills and ability to interact with a wide variety of people, both internally and externally and at all levels of the organization
• Strong attention to detail and organizational skills
• Demonstrated ability to manage multiple tasks and prioritize without direct supervision
• Ability to adapt to changing priorities as new events and programs are added
• Strong analytical skills and the ability to focus on and track measurable goals
• Proficiency with Microsoft Office
  
  
  

Special Requirements:

Ability to work non-traditional hours on occasion, including some weekends, early mornings, and evenings

Benefits:

• 403(b) Retirement plan with employer matching
• Employee recognition at 5 years of service
• Monthly employee events
• Employee referral program
• On-site Library
• Discount on Public Event Tickets
• Discount in the Mount Vernon Shops
• Discount at the Mount Vernon Inn and Food Court Pavilion
• Free parking
• Health, Vision, and Dental insurance
• Short Term Disability, Long Term Disability, and Life Insurance
• Paid leave for Sick Time, Vacation and Holidays
• Flexible spending account for medical care
  
  
  

Mount Vernon is dedicated to creating an inclusive environment for all employees. As an Equal Opportunity Employer, we are committed to building and retaining a team that represents a variety of skills, experiences and perspectives. All employment decisions are based on business needs, job requirements, performance, and qualifications without regard to race, religion or belief, national or ethnic origin, gender/sex (including pregnancy), age, physical, mental or sensory disability, sexual orientation, gender identity and/or expression, marital or domestic partnership status, veteran and military status, family or parental status, or any other status protected under federal, state, or local law. Mount Vernon will not tolerate discrimination or harassment based on any of these characteristics.