International Education Corporation is the leader in post-secondary career education. Working at our employee-owned company is more than just a great career - its an investment in yourself. Our mission is to drive personal and community transformation by empowering students to make a positive and enduring life change. We are consistently searching for like-minded compassionate professionals who strive to be the best in their respective fields. Our top candidates share our commitment to helping students build the skills to create a future of which they can be proud. We are looking for a Marketing Specialist-Digital to join our corporate Marketing Team in Irvine, CA.
In support of Marketing’s mission and key objectives, you will interact with internal business units and external agencies to understand the requirements of various digital metrics reports and be responsible for the execution of ad-hoc digital analytics reporting. You will help execute content updates and program launch deliverables across our websites and QA all development to ensure accuracy, compliance, and user journey is optimized across our digital web/mobile experience.
Responsibilities
Essential Job Duties and Responsibilities
Day-to-day management of digital tasks, projects, and initiatives
Assist with ongoing Paid Search (Google/Bing/Youtube) campaigns
Work with development team in sprint cycle and perform proper QA to ensure all website copy, projects and assets meet quality standards
Prepares and communicates web analytics and Key Performance Indicator reports to team members and management
Management and maintenance of blogs, landing pages and other webpages across various websites (WordPress)
Manage and remediate online business directories such as Google, Apple, and Yext.
Other duties as assigned.
Key Success Factors
The successful candidate will be accountable to overall performance of SEM channel driving incremental volume and high intent leads for IEC’s brands, regions, campuses and programs.
KPI: accuracy, on time deliverables, increase in rankings, increase in SEM leads and conversion , CPS
Strong attention to detail, organized, ability to manage time and prioritize.
Versatile, multi-faceted, ability to wear “multiple hats” on a small team.
Strong writing and editing abilities
Pro-active and passionate.
Digitally savvy individual with keen attention to detail
Responsive, delivers on a timely matter and with a sense of urgency.
Ability to work in a fast-paced environment.
Ability to work independently and in a team environment.
Critical thinking, problem-solving skills, and an excellent team player
Qualifications
Education, Experience, and Skillset
Google Adwords and/or Google Analytics Certification a plus
SEO skills: on-page, off-page, and technical SEO
Proficient in Microsoft Office programs including
Proficient to advanced levels of excel
WordPress proficiency a plus
Graphic Design skills a plus; Photoshop, Illustrator, XD
Capacity to complete tasks efficiently and accurately
Prior experience working in a direct response, performance-driven marketing team
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Higher Education
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