Director of Strategic Engagement

Introduction

The League of Wisconsin Municipalities, a member services organization dedicated to supporting the cities and villages of Wisconsin, is seeking a Director of Strategic Engagement. This role demands a leader who can seamlessly integrate relationship development, marketing, and event management to enhance our services and support for our members. If you have a strong background in relationship development and marketing, and a desire to serve members, we invite you to apply.

Position Summary

Advertising And Promotion

• Lead Business Membership and Strategic Partnership programs to foster engagement with existing and prospective relationships in support of municipalities.
• Establish measurable outcomes for success of the program, as well as strategies to meet or exceed those outcomes.
• Promote exposure opportunities in various mediums such as print, digital, and events.
• Work closely with League Communications to ensure a coordinated approach to the creation of materials used in engagement and other communication efforts.
  
  

Partnership And Sponsorship Management

• Develop and maintain relationships with sponsors, business members, and strategic partners that align with our mission to support Wisconsin municipalities.
• Recruit and manage sponsorships for various events and trainings for local governments.
• Develop and execute regular promotional campaigns for business members and partners with emphasis on specific fields of interest such as building inspectors, attorneys, governing body members, and chief executives.
  
  

Event And Expo Management

• Oversee the development and execution of the exhibitor expo at conferences.
• Recruit exhibitors, oversee website, and ensure all stakeholders receive regular updates.
• Negotiate and finalize contracts with expo companies, including layout and mapping specifics.
• Support speaker recruitment for conferences involving business members, strategic partners, and industry experts.
• Develop and promote member-facing initiatives such as the Products & Services Guide to enhance member benefits.
• Act as primary contact for sponsors at virtual and in-person events.
• Oversee AV execution at events.
• Support the deployment of event engagement software like Whova for conferences.
• Develop relationships with other state Leagues to identify best practices in member engagement and satisfaction.
• Support oversight of the membership database, develops engagement benchmarks, monitors and promote engagement activity.
  
  

Salary Information

Competitive salary and benefits package. Participation in the Wisconsin Retirement System (WRS) and Employer Trust Fund (ETF) Health, Life, Dental insurances. A role within a respected organization that plays a crucial part in supporting local governance. Opportunities for professional development and impact within the local government community in Wisconsin.

Job Details

This position requires most days on site, but work can be performed off site as well. Must be authorized to work in the US. Sponsorship not available at this time. Candidate must successfully complete a background check.

Qualifications

• Associates degree or Bachelor’s degree in Public Administration, Business, Marketing, or related field.
• Professional credentials such as Certified Meeting Planner (CMP), Certified Chamber Executive (CCE) or Association Executive (CAE) and/or relevant time in career will be considered.
• Minimum of 5 years of experience in municipal government, partnership development, event management, or related fields, ideally within a non-profit or municipal context.
• Proficiency in software platforms, databases, and electronic communications.
• Strong communication and interpersonal skills, capable of working effectively with a variety of stakeholders from local government officials to business executives.
• Ability to attend functions beyond normal working hours including some overnight travel.
  
  

Desirable Qualifications

• Masters degree and/or other relevant credentials.
• Experience working in a membership association.
• Experience with membership outreach, engagement.
• Experience working with vendor and business partnerships.
• Proficiency in using digital marketing tools and event management platforms.
• Experience with in-person events and development of strategic partnerships.
  
  

How To Apply

Interested candidates should submit a resume and a cover letter detailing interest in the role and qualifications related to the responsibilities and requirements outlined to [email protected]. Questions can be directed to Zach Vruwink, Chief Operating Officer at [email protected]. The posting can be viewed on the League of Wisconsin Municipalities website.

Deadline to Apply

Applications will be accepted until position is filled.