Marketing and Events Director

Job Details Job Location Breitenbush Hot Springs - Detroit, OR Position Type Full Time Salary Range $53,164.80 Salary/year Job Shift Day Job Category Hospitality - Hotel Description The Marketing and Events Director (MED) is one of four Managing Directors of Breitenbush Hot Springs. The MED is responsible for all aspects of marketing, advertising, and development of the Breitenbush brand, which flows from the Credo, Mission Statement, and Land Acknowledgment. The MED is equally responsible for the programming and management of events (workshops, retreats, conferences, and gatherings) at Breitenbush. The MED is responsible for the oversight and management of the Marketing & Events Team and works closely with the Business Director (BD), the Finance Director (FinD), the Facilities Director (FacD), and the Board of Directors (BOD). The MED reports to the BD, and provides monthly reports to the BOD. This position, along with the other Managing Directors, is accountable to meeting our projected occupancy numbers and related revenue projections. * We will be receiving and reviewing applications through July with a targeted start date of August 1st or Sept 1st 2024. The position centers on cultivating the following key values within the Marketing & Events team and throughout their working relationships: Accountability Empowerment Collaboration Industry Expertise Leadership Work-life Balance These key values are a foundational part of this position and the culture at Breitenbush. As a cooperative we aim to work together to provide a transformational experience for our guests. This position is accountable to the responsibilities listed below, and one objective for this position will be to delegate duties and responsibilities throughout the Marketing & Events Team and to others within the cooperative. The MED is responsible for effective oversight, management, delegation, and execution in the following areas: Marketing & Advertising: A key marketing function is growing the customer base beyond those already familiar with the services Breitenbush provides. An important aspect of this is to achieve greater inclusivity for populations that resonate with our values across a wide set of demographics. The MED has overall responsibility for the quality and content of the Breitenbush brand communications. Marketing & Advertising includes but is not limited to responsibility for the following: Develop and support the execution of a marketing strategy. Conduct market research and identify target demographics. Research consumer demand for products and services. Research and develop strategies to diversify our clientele and create opportunities for marginalized communities to visit Breitenbush. Develop useful market decision-making metrics and key performance indicators to assess trends and evaluate effectiveness. Utilize guest feedback to further improve our marketing strategies. Develop and maintain a Customer Relationship Management (CRM) software. Oversee the designing and production of all on-property signage for guests. Manage the Breitenbush website, including web analytics and Search Engine Optimization (SEO). Manage all social media and internet presence, in particular, online review platforms. Manage radio advertising. Publish and distribute Breitenbush printed materials. Curate photography and maintain an organized photo library. Respond to media requests for written content and photography. Review and edit official communications to guests or the general public. Propose rate changes for our services to the BOD in conjunction with the BD and FinD. Support the development and execution of a fundraising strategy with the BOD, BD, and FinD. Events: Breitenbush Hot Springs hosts workshops, retreats, conferences and gatherings annually. Events planning includes but is not limited to responsibility for the following: Maintain excellent relations with the faculty of presenters. Negotiate the details of presenter contracts, in conjunction with the FinD. Solicit and evaluate proposals from new presenters. Schedule events that fit with our mission, facilities, market base, and calendar. Stay abreast of current trends in retreat center offerings that align with our values. Ensure that some portion of our events offerings include topics around Justice, Equity, Diversity and Inclusion (JEDI) and the ongoing Climate Crisis. Manage the budget for all events services and marketing, including: labor, supplies, vendors, equipment needs, etc. Oversee the hiring, training and performance reviews of Marketing & Events team members. Work closely with the Marketing & Events Team, consulting on issues as they arise in hosting events. Fill-in as an Event Coordinator when needed. Clearly communicate about event impacts and needs to Guest Services (Office, Clearing Arts, Kitchen, and Healing Arts teams). Maintain the events database and registration platform (Retreat Guru) and all other pertinent records. Manage guest registration pages in the reservation software to ensure a positive guest/presenter experience. Propose annual closed periods to the BOD. Guest Services: The MED is a liaison with the BD and TCs of guest services. This includes: Identify opportunities to enhance the guest experience. Collaborate with the Guest Experience Teams in formulating policies, practices, and procedures that affect service and aesthetics, all within the established Breitenbush brand. Address and resolve individual guest service issues, complaints, or guest behavior issues on an as-needed basis. Stay informed, formulating proposals for policies and procedures related to outside agency rules and regulations pertaining to protected classes (e.g. ADA, service animals, discrimination/harassment, etc.). Work with other teams to ensure the guest environment and all guest services meet or exceed Breitenbush standards for quality, service, and aesthetics. Create solutions that increase accessibility for guests from marginalized communities (including but not limited to guests who are disabled, LGBTQ+, BIPOC, aged 60+, children, and guests whose primary language is not English). Incident Management: The MED is a standing member of the Incident Management Team and is often called to take a leadership role in coordinating the response to and resolution of an incident. Required Qualifications: Bachelor's Degree or 3+ years relevant experience Marketing and business development experience Event management and programming experience Excellent written and spoken communication skills Strong computer skills, including G-Suite, social media, CRM databases, and website management Ability to multitask and prioritize effectively Proven ability to build and/or lead an effective team Interest in holistic health and education Ability to work at a computer for eight hours/day Desired Qualifications: Masters Degree Experience with worker cooperatives Experience with grant writing and fundraising Important Note on Compensation: For the right candidate, our compensation package is very rich. Many of us that live and work here relate to the total compensation package as feeling much higher than our monetary earnings, though it is hard to measure. Below is a list of benefits. Benefits: Annual salary, overtime exempt, starting at $53,164.80 Employer provided housing at hot springs retreat center Health Insurance (100% premium covered by employer) Dental Care (100% premium covered by employer) Life insurance (100% premium covered by employer) Free utilities (including sustainably-generated heat, electricity, and water, as well as high speed internet) Guest privileges and discounted events Free organic vegetarian meals for you, and discounted meals for guests Discounted massages Household items (Dr. Bronner's soap, toilet paper, etc) Community living in the Cascade Mountains Unlimited access to hot springs, sauna, and wellness programs Commute to work across a footbridge that spans the Breitenbush River Co-op Membership opportunity including dividends (profit-sharing) Breitenbush Hot Springs is an Equal Opportunity Employer. Breitenbush does not discriminate in employment on the basis of race, color, religion, sex, gender identity, national origin, sexual orientation, marital status, disability, genetic information, age, retaliation, parental status, military service, or association with a protected class.