Marketing Coordinator Administrative Assistant

About That Flower Feeling:

That Flower Feeling, a national marketing initiative launched by CalFlowers in 2021, aims to promote the everyday use of fresh flowers and enhance floral consumption in the US market. Through the campaign 'Self-Care with Flowers, Made Easy,' this initiative aspires to make flowers a staple in every home, transcending their traditional perception as a luxury reserved for special occasions. With the goal of "More Americans enjoying more flowers more often," the campaign leverages social media and digital audio platforms to encourage consumers to integrate fresh flowers into their daily routines. By doing so, it seeks to raise overall floral consumption, focusing on non-holiday sales, and ultimately benefiting the entire floral industry. This industry-wide cooperative effort highlights the positive short- and long-term effects of having flowers in our lives, reinforcing that even the most modest bouquet can contribute to our well-being.

The Marketing Coordinator with Administrative Assistant Duties is a dual-role position that combines developing and implementing marketing strategies to promote our nonprofit organization's mission and programs with providing essential administrative support for smooth operations. The ideal candidate is proactive, organized, and creative, capable of balancing marketing initiatives with administrative tasks.

Key Responsibilities:

Marketing Coordination

• Develop and execute marketing plans to enhance brand awareness and engagement planning annually with clear goals for the organization.
• Manage and create content for social media, press releases, the website, newsletters, and other materials.
• Coordinate events, workshops, and fundraising activities, including promotion, logistics, and follow-up.
• Collaborate with the Director, program staff, and interns to identify and develop impactful stories and content.
• Monitor, analyze, and report marketing campaign performance, adjusting strategies as needed.
• Maintain and update the organization's website, ensuring current and relevant content.
• Create and manage a content calendar for consistent and timely stakeholder communication.

Administrative Assistant

• Provide administrative support to the Director, including scheduling meetings, managing calendars, and handling correspondence.
• Assist with board meeting preparation, including material distribution and minute recording.
• Handle incoming phone calls, emails, and mail, directing inquiries appropriately.
• Maintain organizational records, including donor databases, CRM, files, and documentation.
• Assist in coordinating volunteer activities and communications.
• Perform other duties as assigned to support the organization's overall functioning.
• Oversee the donor thank-you box mailing program.

General

• Assist with planning and preparing for industry tradeshows and consumer activation outings, with travel as needed.
• Attend board and committee meetings in person or virtually as required.

Skills and Abilities:

• 2+ years of experience in marketing, communications, or a related field.
• Experience in administrative support or office management is highly desirable.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Office Suite and familiarity with marketing tools such as Mailchimp, Canva, and social media platforms.
• Experience with website management (WordPress or similar CMS) and basic graphic design skills.
• Excellent organizational and multitasking abilities.
• Ability to work independently and as part of a team.
• Passion for the nonprofit sector and commitment to the organization's mission.

Education and Experience:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field preferred.
• At least two years of related experience is required.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.
• Approximately 15% national travel required.

Type: Full-Time

Job Location: Remote in the US

Salary: $50,000-$55,000 depending on experience