Marketing Specialist

About Us:

LTIMindtree is a global technology consulting and digital solutions company that enables enterprises across industries to reimagine business models, accelerate innovation, and maximize growth by harnessing digital technologies. As a digital transformation partner to more than 700+ clients, LTIMindtree brings extensive domain and technology expertise to help drive superior competitive differentiation, customer experiences, and business outcomes in a converging world. Powered by nearly 90,000 talented and entrepreneurial professionals across more than 30 countries, LTIMindtree — a Larsen & Toubro Group company — combines the industry-acclaimed strengths of erstwhile Larsen and Toubro Infotech and Mindtree in solving the most complex business challenges and delivering transformation at scale. For more information, please visit www.ltimindtree.com.

Job Code: 1289144

Job Title: Associate Principal - Software Engineering

Work Location: NYC NY (Hybrid)

Job Description:

Good experience in Google Analytics (analytics), Google Tag Manager (tagging), Braze (campaign management), mParticle (CDP) and Snowflake (DW) are the different tools in Martech suite of products. Candidate should have at least hands-on expertise on GA, GTM and Braze.

• Experience in retail B2C industry digital applications.
• Experience in transactional applications vs content applications.
• Experience managing martech across omni-channel applications like website, mobile apps, ipad is a must.
• Excellent communication and prior experience working directly with business stakeholders on design, development, rollout and review responses.

Key Responsibilities:

• Responsible for identifying the best marketing automation software and other technology solutions, implementing them into the client’s existing technology stack, and ensuring all marketing strategies align with client’s objectives.
• To have have strong problem-solving skills and candidate must be able to interpret metrics such as conversion rates, cost-per-lead, and click-through rates to gain insights for future improvement.
• To play a crucial role in optimizing marketing campaigns, customer engagement, and overall business performance through data analysis and leveraging various marketing technology tools.
• Work closely with the marketing team, digital marketing, data & Developers to identify opportunities, measure performance, and recommend strategies for improving marketing efforts.
• The role involves data analysis, reporting, and the effective utilization of marketing technology tools. (Braze, mParticle, Branch, Snowflake, Google Analytics, Firebase, Google Tag Management).
• Collect, monitor, and analyze data using KPIs, such as click-through rate, conversion rate, or cost-per-lead. (Braze)

Benefits and Perks:

• Medical Plan Covering Medical, Dental, Vision
• Term and Long-Term Disability Coverage
• Plan with Company match
• Insurance
• Time, Sick Leave, Paid Holidays
• Paternity and Maternity Leave

LTIMindtree is an equal opportunity employer that is committed to diversity in the workplace. Our employment decisions are made without regard to race, color, creed, religion, sex (including pregnancy, childbirth or related medical conditions), gender identity or expression, national origin, ancestry, age, family-care status, veteran status, marital status, civil union status, domestic partnership status, military service, handicap or disability or history of handicap or disability, genetic information, atypical hereditary cellular or blood trait, union affiliation, affectional or sexual orientation or preference, or any other characteristic protected by applicable federal, state, or local law, except where such considerations are bona fide occupational qualifications permitted by law.

Safe return to office:

In order to comply with LTIMindtree’ s company COVID-19 vaccine mandate, candidates must be able to provide proof of full vaccination against COVID-19 before or by the date of hire. Alternatively, one may submit a request for reasonable accommodation from LTIMindtree’s COVID-19 vaccination mandate for approval, in accordance with applicable state and federal law, by the date of hire. Any request is subject to review through LTIMindtree’s applicable processes.