Media Supervisor

JOB TITLE: Media Supervisor

REPORTS TO: Senior Media Director

LOCATION: Remote (Pacific, Mountain, Central Time Zones)

ABOUT US

April Six is a global B2B marketing agency working with some of the world’s most innovative technology brands. With global offices in the United Kingdom, Singapore, Germany, and the United States, we specialize in delivering exceptional strategic marketing and results-driven integrated campaigns that cross media and regional barriers. Our North America division is continuing to expand our team of talented modern marketers to meet the growing needs of our industry-leading clients. As we expand our footprint, we are looking for team members to join our current remote workforce across the US.

JOB SUMMARY

As a Media Supervisor at April Six, you will achieve mastery in building and delivering client presentations, media planning, and the RFP process. You will develop strong communication skills and manage a team of 1-3 people. You will take ownership of client communications beyond campaign initiatives, including problem-solving and handling escalations. You will identify and address client issues, negotiate effectively with vendors and partners, and gain a thorough understanding of the April Six RACI and processes, enabling you to train Strategists on these. You will manage risk and contract values independently and be responsible for bringing in new vendors and stewarding new opportunities. Your role will involve generating revenue by keeping clients satisfied and continuously seeking cross-sell and upsell opportunities.

KEY RESPONSIBILITIES

Planning and Creation:

• Lead discussions around past media, future goals and current issues
• Lead audit work on a new client experience

Guide the partner identification process with support of strategists

• Oversee the development of RFPs
• Kick off meetings with vendors to review RFPs
• Lead client presentations and presenting media recommendations with the support of strategists
• Responsible for approving the final buy recommendation, buy summaries, and campaign measurements prior to sharing with the clients

Implementation and Activation

• Manage all facets of the campaign execution by overseeing the account management and media teams
• Oversee campaign planning, optimization strategies and campaign performance success for a set of top tier client relationships
• Oversee online creative traffic masters – gather ad specs to be shared with client/creative agencies
• Sign off on insertion orders (IOs) and change orders (COs)
• Work with Finance on PO creations for each pub
• Review and approve results decks highlighting the relevant learning gained and recommendations for future campaigns
• QA tracking of online programs – pacing, performance, etc.
• Approve and oversee optimization recommendations

Technology and Platform knowledge

• Mastery of the tools that are used at various points in the media process (i.e. Google Campaign Manager, SimilarWeb, Demandbase, Looker Dashboard Studio, etc.)
• Ensure that Associate Strategists, Strategists and Sr Strategists are knowledgeable and trained on the tech stacks and tools used for all clients
• This includes ensuring they maintain their trainings and certifications

Market Knowledge

• Stay up to date with emerging trends and identify areas of development within emerging markets
• Do your own market due diligence to find new partners that we can bring on to clients (novelties and interests for your clients)
• Review pitch prior to taking on new client – ensuring consistent voice carried through to media plan, taking advantage of the newest tactics available
• Provide consultative strategic direction to your accounts and identifying appropriate programs and services to meet client needs
• Quarterly /Annual attendance of Industry events (Virtual or in person)

Management Responsibilities

• Manage the Media team and serve as a mentor providing guidance and leadership
• Guide Media Strategist Associates/Media Strategist/Sr. Media Strategist in developing media plans
• Delegate and oversee responsibilities/assignments appropriate for team members
• Promote positive working relationships within the department, the company and the vendor community
• Provide strategic guidance to the media planning team
• Works closely with Associate Media Director to ensure proper process is in place with team members

ESSENTIAL SKILLS & ATTRIBUTES

• Media Strategy (Research/Planning: Brand, Demand, ABM, Conquesting)
• Testing Strategy (Optimization Strategy & Creative Tests)
• Media Activation (Trafficking, Tagging, Tracking, QA, Reporting)
• Data-driven media segmentation, buying and bid strategies (PPC, CPM, CPL, CPA Social)
• MarTech platform knowledge (Media, ABM, Web)
• Analytics concepts (web, social, pipeline, attribution)
• Presentation of ideas (Audits, media plans, Optimization plans)
• Written communications (Briefs, RFPs, client emails, internal slack and asana)
• Deck Building
• Data literacy (Media plans and reporting)
• Collaboration
• Critical thinking
• Client consensus building / workshopping
• Time management
• Team training and task delegation
• Media Process Knowledge
• Marketing strategy (Budget planning, best practices)

EDUCATION & EXPERIENCE

• 6+ years of agency, brand, or ABM campaign execution experience and/or performing a relevant marketing role within B2B technology marketing.
• Book of Business Managed ($4-$7M annual budget managed with no oversight)
• Experience launching branding, thought leadership, lead generation and ABM campaigns and does not require support
• Managed 1+ people
• Worked on 3+ brands
• Has market knowledge of latest B2B trends
• Knowledge of all major B2B platforms used and is able to train others on these systems
• Has 2-3 years’ experience working directly with and managing clients
• Has the ability to manage up and down

BENEFITS

• Competitive salary in the range of $85,000-$115,000. Actual salary will be based on geographic location, experience, training, education and local market conditions
• Paid time off
• 401k plan with match
• Health and dental insurance
• Life insurance
• Short and long-term disability
• Access to ongoing training & development

April Six embraces diversity and equal opportunity. We're committed to building a team that represents a variety of backgrounds, perspectives, and skills. We’re an equal opportunity employer and to reflect our global position, we embrace best practice approaches to diversity and inclusion in the regions where we operate.