Product Marketing Manager

Who We Are

Zuddl is a modular platform for events and webinars that helps event marketers plan and execute events that drive growth. Event teams from global organizations like Microsoft, Google, ServiceNow, Zylo, Postman, TransPerfect and the United Nations trust Zuddl. Our modular approach to event management lets B2B marketers and conferences organizers decide which components they need to build the perfect event and scale their event program. Zuddl is an outcome-oriented platform with a focus on flexibility, and is more partner, less vendor.

FUNDING

Zuddl being a part Y-Combinator 2020 batch has raised $13.35 million in Series A funding led by Alpha Wave Incubation and Qualcomm Ventures with participation from our existing investors GrowX Ventures and Waveform Ventures.

What Are We Looking For

As Zuddl’s only Product Marketing Manager, you will be responsible for developing a solid foundation and strategy for how we bring our event management platform to market. You will work closely with cross-functional teams including Marketing, Product, Sales, and Customer Success to create compelling messaging and positioning for our products. Your primary objective is to make our product shine in the eyes of each of our target audiences and help them see what it would be like to be our customer. You’ll report to our fractional CMO and have the autonomy you need to be successful, while having your work connect to meaningful business outcomes.

What You Will Do

• Product Positioning and Messaging: Create clear, compelling product positioning and messaging that differentiates our products in the market and resonates with our target audiences.
• Product launches: Bring new features, releases, and content to market with tiered launch plans that capture (and keep) the attention of our buyers.
• Market / Competitive Research: Conduct thorough market research to understand customer needs, market trends, and the competitive landscape. Use insights to inform product positioning and messaging.
• Pricing and packaging: Figure out the right product tiers, how to differentiate them, and how to price them so Sales and Customer Success can win more deals
• Content Creation: Produce high-quality marketing content such as landing pages, case studies, whitepapers, 1-pagers, blog posts, and social media content with the support of our creative and content teams.
• Sales Enablement: Work closely with the sales team to provide them with the tools and information they need to effectively sell our products. This may include creating sales decks, training materials, and competitive analysis.
• Customer Insights: Gather and analyze customer feedback to understand their needs and preferences. Use this information to improve product features and inform marketing strategies.
• Performance Analysis: Monitor and analyze the performance of marketing campaigns and initiatives. Use data-driven insights to optimize strategies and achieve business objectives.
  
  

Skills

• Strong understanding of marketing principles and strategies.
• Excellent written and verbal communication skills.
• Ability to create compelling marketing content.
• Proficiency in using marketing tools and platforms (e.g., HubSpot, Google Analytics, etc.).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience with market research and competitive analysis.
• Ability to work collaboratively with cross-functional teams.
  
  

Qualifications

• Experience: 4+ years of experience in product marketing, preferably in the B2B SaaS or tech startup industries.
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Industry Knowledge: Experience in the events or webinar industry.
• Technical Skills: Familiarity with product management and development processes.
• Creativity: Ability to think creatively and develop innovative marketing strategies.
• Project Management: Strong project management skills with the ability to manage multiple projects simultaneously.
  
  

WHY YOU WANT TO WORK HERE

• Competitive compensation
• Employee Friendly ESOPs
• Remote Working
• Flexible Leave Program
• Home workstation setup
• A culture built on trust, transparency, and integrity
• Ground floor opportunity at a fast-growing series A startup