Senior Analyst, Market Research and Insights

This inclusive employer is a member of myGwork – the largest global platform for the LGBTQ+ business community.

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers –– and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.

So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk!

What You’ll Do

The Senior Analyst will support the Senior Manager on Global Market Research & Insights to help create data driven Insights for our top clients on a local and global scale. You will use primary and secondary research, as well as first-party data, to both help our commercial teams show up as subject matter experts, while also helping our clients plan their media strategies and activations. Additionally, as we sit within marketing, this role will also focus on finding ways to build marketing and thought-leadership materials to help drive interest in activating with The Trade Desk. This position is highly cross-functional with the potential to impact some of the largest opportunities for The Trade Desk.

• Support market research and insights projects informed by alignment with key stakeholders that enable the business to remain focused on prioritized issues and topics.
• Strategically gather, analyze, and present timely, relevant research and insights for a variety of purposes, including vertical/category research, ad spend trends, audience insights, and competitor analyses.
• Successfully manage projects, resources, and time efficiently and effectively to meet deadlines.
• Effectively communicate actionable results through compelling data storytelling across the organization
• Foster relationships with cross-functional counterparts including sales leads, senior leadership and sales strategy teams to inform R&I priorities and proactive initiatives.
• Develop a deep understanding of the advertising industry including trends, media mix shifts, best practices, competitors, etc., and develop frameworks to synthesize this understanding into insights for the business.
• Assist in conducting qualitative and quantitative research studies, supporting project management with key external vendors to aid in questionnaire development, data collection, analysis, and reporting.
• Become an expert with current and potential 3rd party data source partners, including: Kantar, Nielsen, eMarketer, Statista, StandardMediaIndex (SMI), Global Web Index (GWI), YouGov, MAGNA Global, etc.
  
  

Who You Are

• 3-5 years of relevant experience within AdTech, media planning, broader digital media industry, television/streaming industry, a SaaS platform, or media consultancy.
• Have an understanding and experience with quantitative and qualitative research methodologies and tools to deliver customer and market research and insights quickly and effectively.
• Self-motivated, data savvy, and organized with a meticulous attention to detail to produce quality deliverables on-time and on-budget
• Strong project management and time management skills; ability to juggle multiple projects at once and prioritize work appropriately.
• Great written and verbal communications skills. Ability to present insights and analytical findings to technical and non-technical audiences; distill complex research concepts/techniques into simple, relevant meaning for internal and external stakeholders.
• Can work independently and be a self-starter, ambitious, and scrappy; comfortable working “in the grey”
• High EQ with the ability to build relationships across large teams and thrive in fast-paced environment.
• Based In New York with ability and willingness to travel occasionally across domestic and international markets.
  
  

The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

NY, CO, CA, and WA residents only: In accordance with NY, CO, CA, and WA law, the range provided is The Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location. All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as sales-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan.

The Trade Desk also offers a competitive benefits package. Click here to learn more.

Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave

At the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is$63,500—$116,500 USD