Senior Director, Audience and Attendee Marketing

Emerald is seeking a highly skilled and experienced Senior Director, Audience and Attendee Marketing to join our dynamic team. Reporting to Emerald’s SVP of Marketing, this role is crucial for growing our media audiences and increasing event attendance through strategic marketing initiatives. This role will work across Emerald’s events and media groups and the successful candidate must be able to thrive in a fast paced and demanding environment.

This position can be performed from any of our US-based offices or remotely from anywhere within the US.

• Audience Growth: Develop and implement strategies to grow Emerald's media audiences and event attendees.
• Data Management: Manage website data capture best practices to ensure accurate and efficient data collection.
• Attribution Tracking: Track and optimize attribution processes to measure the effectiveness of marketing campaigns.
• Reporting: Regularly report key performance indicators (KPIs) to executive leadership, providing actionable insights, ROI, and recommendations for optimization.
• Campaign Management: Oversee paid audience and attendee campaigns, with a strong focus on social media channels.
• HubSpot Workflows: Manage HubSpot journey workflows to streamline marketing automation, improve audience engagement, and mitigate churn.

• HubSpot Certification: Must possess a HubSpot certification or equivalent experience.
• Experience: At least 5 years of progressive experience in audience and attendee acquisition, preferably with a publisher or events company.
• Skills: Strong analytical skills, excellent project management abilities, AI content generation familiarity, and proficiency in using marketing automation tools.

ABOUT EMERALD

Emerald’s talented and experienced teams grow our customers’ businesses 365 days a year with products that create connections, deliver content, and drive commerce. We produce over 140 annual events, create and deliver content through print and digital channels, and power commerce through our seamlessly integrated in-person and digital platforms and channels. For more information, please visit http://www.emeraldx.com.

At Emerald, we strive to foster a diverse and inclusive community. We actively recruit and champion candidates who bring new perspectives from varied professional backgrounds and experiences, and we are intentional about ensuring a positive hiring experience for everyone. Our job postings don’t contain experience inflation, and most don’t require college degrees. Instead, they’re crafted to focus on outcomes and transferable experiences that are assessed in a structured interview process carried out by trained hiring teams. 

COMPENSATION & BENEFITS

Target Compensation: $130,000-150,000 (Bonus Eligible)

Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate’s qualifications and may be higher where required by applicable law. 

We offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, flexible working locations, 401(k) plan with a company match, medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs like Toastmasters, and mental wellness tools such as weekly guided meditation programs.

If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at [email protected].